Overseeing internal, external and leadership communications for TD's Canadian Personal Bank.

As an integrated communications leader, supporting multiple lines of business within the LoyaltyOne portfolio, I develop communication strategies that align with the strategic vision and business priorities. With the ability to mentor and develop people to support a high performing culture, I build strong relationships within my team and direct reports as well as with cross-business teams while coordinating communication program implementation and initiatives such as case study development, content strategy, and key client communications. Working in tandem with the digital team for integrated communication across all platforms, I strategize and supervise communication tools such as monthly newsletters, emails, demand generation messaging, webinars, and other content.Contributing to leader communication through C-suite executive visibility support, I organize proactive media opportunities and develop messaging for reactive situations as well as spearhead key note and presentation prospects locally and abroad.I work alongside the Corporate Affairs team to create analyst memos and press releases as it pertains to Investor Relations, such as quarterly earnings and company wide announcements.

Acting as an internal champion to help develop and execute content marketing and PR activities for LoyaltyOne, I work with a number of internal lines of business, including: Global Solutions, Precima, Brand Loyalty, the LoyaltyOne Brand, Zero Gravity Labs, and AIR MILES B2B.In developing and maintaining yearly PR and content plans, both proactive and reactive, I work with, and diversify, our roster of Subject Matter Experts, spanning multiple lines of business, in order to opportunity spot and leverage their knowledge. Directly responsible for building and maintaining relationships with partner agencies and research peers in the areas of Corporate Marketing, Internal Communications, Digital Marketing, Knowledge Development and Market Research, I develop strategic plans for multi-channel marketing campaigns and measure campaigns to ensure success. Along with internal business and third-party support, I work effectively with a variety of cross-functional teams, including members of the Executive Committee, Public Affairs, Corporate Social Responsibility and Legal.

With over 10 years in the communications space and in-depth industry experience, I have a passion for and demonstrate expertise in project management, external and internal communications engagement, client relationship retention and development, and stakeholder relations.I have superior project management and client service experience as well as excellent media relations capabilities, including identifying trends and building organically though the external and internal channels. I pride myself on developing programs and campaigns that are innovative and out of the box. I have advanced skills in communication and research and strong writing and analysis skills for creative briefs, releases and reports. I demonstrate leadership with internal planning meetings and brainstorm sessions, creating structure and closure and ensuring tasks are delegated accordingly to build success. I assume responsibility for client budgets, ensure proper processing, have a solid grasp of the full financial picture of all mandates and am responsible for invoicing approvals for both lean to large budgets. . Along with strategic planning and new-business project development, I identify opportunities within existing accounts/programs and encourage organic growth in cross sectors of the business. I lead new business efforts, including RFPs and internal/external presentations, and work one on one with senior-level, c-suite and many varying department levels. I participate in staff planning and management for both current and new mandates. I supervise account teams, set priorities, delegate responsibilities, and ensure deadlines are met while coaching the junior staff. Along with conducting yearly performance reviews, goal setting and career mapping throughout the year, I act as a mentor for the four-month internship program, motivate team members, colleagues and supervise work to the appropriate levels.

Working as a consultant for Fleishman Hillard on the Visa Canada team allows for movement within many departments such as financial and government relations as well as writing releases for products, reactive statements for issues management, and creative concept meetings in tandem with Visa Marketing and eCommerce groupsDevelop creative plans and planning documents for client review Have thorough understanding of public affairs/public relations processes and tactics on a corporate and financial levelPossess good grasp of media issues and would relate feedback to clientWorked with supervisors to establish own deadlines and meet them Displayed understanding of annual client budgets and billing Manage discrete projects and analyze the results within the client’s overall program versus managing client Demonstrated account supervisory skills Demonstrated account administration, including initial budgeting, worksheets, drafting of account activity reviews and billing letters, managing spreadsheets, and tracking budgetsPrevent account problems by flagging issues and keeping supervisors informedShare actively in recommendations, ideas, and strategic responses to client situations with internal team

Wrote online editorials/reviews on high potential new establishmentsNetworked with Public Relations agents and made presentations for programs and sponsorshipsWorked closely with communications, media, and corporate agents to create events for summerAttended high profile events and media engagements as a Sweetspot representative

Provided customer satisfaction excellence through daily personal and business banking interactions. Built and retained profitable Banking relationships while dealing with sensitive and confidential materials.Demonstrated responsibility, professionalism, and trust among customers and colleagues.