Ashleigh Johnson Email & Phone Number

Redmond, Washington, Us

Redmond, Washington, Us

Santa Monica, Ca, Us

- Rolled out PathFactory and ON24 globally for use in Americas, EMEA, and APAC. Integrated the tools with Marketo, provided initial and ongoing training for stakeholders, and documented processes and best practices.- Revamped the global lead scoring and lifecycle model to ensure leads weren't scoring up prematurely and lead scores were reset once leads got through the lifecycle. Changes included implementing a score cap of 100, changing the point values for demographic and behavioral scoring, and deactivating the lead rating system.- Marketing operations lead for the Cornerstone Xplor product launch, Americas demand generation, global events, and partner activities. Strategized with stakeholders across field marketing, digital, creative, and web, and provided guidance on how MarTech could be used across multiple channels to create a full digital experience. Executed campaign builds across various technologies (Marketo, PathFactory, ON24, Salesforce, Demandbase, and Sendoso).- Collaborated with field marketing to launch global email nurture campaigns across 8 languages. Provided ongoing insights and metrics on nurture performance, adjusting variables if needed to increase performance.

Tokyo, Japan, Jp

- Managed the building, QAing, and deployment of one-time, recurring, and triggered content driven campaigns in Marketo, PathFactory, and ON24 for field, alliance and channel marketers.- Strategized with the appropriate stakeholders on target audiences, desired KPIs and follow-up strategy for demand generation campaigns.- Performed analysis of marketing campaigns and activities, reporting on effectiveness and business impact using dashboards created in Salesforce, Tableau, and OSM.- Managed front and back-end operational processes related to the tech stack and usage by marketers including, managing the project queue via Workfront and creating and maintaining templates in Marketo. - Collaborated with global communications on the organic and paid social media strategy for field marketing campaigns. Worked with an agency to launch a paid media program, securing evergreen and key moment sponsored placements across tier 1 and tier 2 media outlets.

Tokyo, Japan, Jp

- Designed, tested and launched campaigns that included email, landing page optimization and digital conversions utilizing Marketo.- Supported webcasts by building the event in ON24, training presenters on the platform and reporting on audience engagement post-event.- Monitored and maintained data quality and health (hygiene, privacy, opt-in/out standards) of the contact database. - Managed list imports from demand generation campaigns and field marketing activities, and ensured leads are routed to sales via Marketo and Salesforce. - Established a formal training process for marketers as it relates to the tech stack and marketing operations processes, and created and maintained user enablement documentation (how-to guides, recorded training and best practices).

Tokyo, Japan, Jp

Rotations:Lead Qualification Rep: June 2016 - Jan 2017- Prospected leads generated by a variety of marketing activities to determine B2B sales readiness, assessed campaign effectiveness, and communicated the value of the company’s product suite.Marketing Coordinator: Jan 2017 - June 2017- Supported the lead qualification team by providing training on Salesforce, distributed leads, and reported on the team’s performance.- Worked with field marketing and demand generation teams to determine the nurture path and follow-up strategy of leads.Marketing Ops & Automation Associate: June 2017 - Dec 2017- Managed and monitored B2B lead lifecycle using Marketing and Salesforce, ensuring at least 70% of incoming leads were routed and worked by the lead development team. - Generated and analyzed reports using Salesforce, Tableau, and Marketo to showcase ROI for marketing investments that supported demand generation programs.