Leadership*Acting as Business Development rep, attending networking events and setting up meetingsMarketing Technology* Strategic planning for clients based on KPIs for the company* Execution of campaign initiatives including Marketing Automation, Copywriting, Social Media Management, Paid Ads, Benchmarking, SEO, Website Updates* Programs Utilized: Hubspot, Constant Contact, Facebook, Twitter, Linkedin, Screaming Frog, Google Keyword Planner, Google AdWords, Google Analytics, Wordpress

Leadership* Established strong and trusted relationships with Stakeholders* Conducted training sessions for employees, focusing on best practices, processes, and client communication* Served as the primary POC for multiple business units* Pitched and executed new processes to streamline work between Stakeholders and internal team* Creating SOP, best practices, QA, and “how to”, documentation for internal and external usageMarketing Technology* Developed and executed campaigns for enterprise Fortune 500 client and other clients, consistently achieving KPIs and driving revenue growth* Effectively orchestrated end-to-end project management while ensuring stakeholder alignment and adherence to timelines.* Programs utilized: Marketo Engage, Asana, Workfront, Jira, Wrike, Excel, Powerpoint, ON24, Splash, SalesforceAnalytics* Established and maintained a robust reporting structure for client reporting, enabling data-driven insights for optimization* Producing one-off reports by request for Stakeholders and MOPS team* Created and presented quarterly QBR reports to Stakeholders and MOPS team

*On assignment with Corning Optical CommunicationsLeadership* Leading Product Marketers and Stakeholders though campaign inception to launch* Responsible for strategic meetings with other business unit leads to align on initiatives and strategy across the business. Marketing Technology*Project Management: Utilizing workfront to convert projects, create tasks, update timelines and manage deadlines*Social Media: Recommend social strategies and manage the global editorial calendar for regional marketing teams*Email Marketing: Develop and distribute promotional emails, recommend strategies including expanding size and level of engagement for opt-in lists via Marketo*Event Promotion: Developing of digital promo activities for events. Leveraging web, social and the website to promote events/speakers*Digital Messaging: Copy editing digital messages to ensure overall accuracy and consistency. Balancing business objectives, stakeholder demands, and trending topics with customer expectations to deliver an impactful and meaningful message* Programs Utilized: Marketo, Sprinklr, Workfont, Cvent, Salesforce, Linkedin, TwitterAnalytics*Reporting and Accountability: Report on key metrics associated with work areas, creating dashboards for reporting

Leadership* Leading marketing efforts from strategy to execution* Managing vendors and freelance talent to ensure a cohesive relationship* Creating spreadsheet to manage events and attendance informationMarketing Technology* Developing go-to-market campaigns for clients including email marketing automation, social media branding packages, and trade show campaigns* Writing Press Releases, sales materials (Email copy, call scripts, marketing collateral for prospective clients), articles, whitepapers, website content and event announcements* Maintaining and updating company website including the addition of new content and staffing changes* Facilitating activities for developing and executing marketing projects, such as gathering content like industry statistics, client testimonials, company videos, and more* Programs Utilized: Salesforce, SalesLoft, Active Campaign, Hubspot, Google Analytics, Google Adwords, Wordpress, Asana, Jira, Excel, Powerpoint, PhotoshopAnalytics* Conducted campaign tracking and analyzing the results internally and for clients for continued optimization

Through CHM Hire managing and executing Marketo initiatives for a nationally recognized agency and their Fortune 1000 clients. Marketing Technology:* Managing migration between 2 separate instances of Marketo after a company acquisition* Platforms utilized: Marketo, Litmus, Microsoft products (Excel, Teams, Planner)

Leadership: * Building new instance of Marketo and taking the lead on instance architecture* Teaching and training coworkers about marketing automation and Marketo* Managing a cross-functional team in marketing automation tacticsMarketing technology:* Creating complex nurture campaigns for clients utilizing Marketo after setting up system architecture* Conducting Keyword research and putting together paid advertising strategies for clients* Researching competitors, clients and brand sentiment utilizing brandwatch to create unique pitch decks for prospective clients and to include in client reporting* Platforms include: Google adwords, analytics, tag manager and double-click, SEMrush, Marketo, Brandwatch, Screamingfrog, Omnigraffle, Photoshop, Asana, Slack, Microsoft suite: Excel, Powerpoint, Outlook, and Word, Social sites: Facebook, Instagram, Twitter and Linkedin, Jira, ProofHQ, and Adobe AcrobatAnalytics:* Reviewing paid advertising accounts (Google, Bing, Social media) to manage campaign performance, optimize ads and include metrics in a comprehensive report to clients* Reviewing google analytics and marketo reporting to analyze and optimize marketo campaigns* Pulling together multiple sources of data to create one cohesive report for clients to review and to continually optimize campaigns

Leadership:* Leading the creation of the Instacart (grocery shopping service for pickup or delivery) program at Market Bistro location* Training employees on the process and procedures for in-store pickup, including how to use the app and how to conduct the pickup when customer-facing* Monitoring program performance and issues, organizing feedback and optimizing programMarketing technology:* Creating content for social media and the webpage to promote the new in-store pickup program* Writing an SOP document for employees and managersAnalytics:* Analyzing sales data with excel to determine correlations between products (ex. People buying Chips and Dip together) to help strategize product placement and marketing strategies for products

Leadership: * Coordinating outreach to gain sponsors, supporters and donations for events such as: First annual Heroes Bowl, Annual Golf Classic, and Farm to Table.* Gained sponsors and a wide variety of items for auction and raffle, Earned $900 worth of raffle items, and raised $2500 with the heroes bowl eventMarketing Technology: * Drafted press releases as needed* Created marketing collateral such as recruitment postcards and flyers for upcoming events

Leadership: * Attended networking events to increase business awareness and find qualified leads and connections* Conducted lead outreach via email and telephone* Set up pitch meetings with potential clients * Conduct market research and create presentations unique to each potential client for sales pitch meetings* Lead sales pitches and conducted follow up after meetingsMarketing Technology:* Create a marketing strategy for clients based on their needs and utilize the programs necessaryPrograms Utilized: Google Adwords, Google Analytics, Social Media Platforms (Facebook, Instagram, LinkedIn), Google Keyword Planner, Email Marketing platforms (Hubspot, Constant Contact), Website Development (Wordpress), PowerpointAnalytics: * Reviewing and analyzing data from campaigns, optimizing and reviewing data with clients

Leadership:* Serve as an ambassador to Siena by openly communicating with past and potential supporters* Communicate with constituents (alumni, parents, friends, faculty) to acquire, renew, and increase charitable donations to Siena’s Annual Fund* Participated in training to learn about the annual fund and the benefits to the college

Leadership:* Leading new students through the orientation process* Communicating with students through email, phone calls and SMS to ensure a smooth transition to the college experience at Siena* Provide resources to students as needs arise* Collaborating with other orientation leaders to create fun activities for students and to expand their circles to meet additional students* Participated in sensitivity and inclusivity trainings

Head of marketing for Michael Keefrider, a real estate agent for Coldwell Banker Prime Properties. Leadership:* Lead 2 other interns, outsourced projects, collaborated and mentored* Created the marketing strategy and initiatives including a comprehensive marketing planMarketing technology:* Created content utilizing photoshop and photography skills * Managed Social Media account for Facebook* Increased social media following by 47% overall with plans to increase to over 300% by the end of the year

Event Planning: * Organizing fundraiser for Foster Care Agency, including planning and marketing.* Successfully raised $310 and donated several duffle bags full of supplies for children in NYS foster care through Berkshire Farm Center and Services for Youth. Leadership: * Leading the event planning and organization for the final fundraiser. Included: Contacting venues. coordinating schedules, creating marketing collateral and Marketing technology:* Utilized different social media platforms (Facebook, Instagram, and Linkedin) to raise awareness, and money and drive attendance to fundraising event.* Created marketing materials for awareness and events utilizing Canva.

• Consult with clients• Repair computers and similar devices

• Assisted and advised customers on purchases • Dealt with customer inquiries and complaints in a polite and efficient manner• Executed special customer orders over the phone• 4 Years experience with point of sale system• 4 Years of customer service experience

Working in the admissions office, working at open houses, working at information sessions, and giving tours of campus.

• Reconciled bank and credit card statements• Organized data in excel spreadsheets daily• Filed paperwork in appropriate folders each day• Collecting money for deposit and preparing deposit slips

• Demonstrated how to operate rides and explained safety procedures• Evaluating employee performance• Demonstrated leadership experience