Ashleigh Mccallum Email & Phone Number

Westfield Chermside

Brisbane

Role: To develop content to utilise my blog as a media outlet. In April 2014, I was awarded a Blogger Ambassador Program with DFO Brisbane and DFO Jindalee for a 3 month period. Responsibilities:- Develop creative campaigns to promote sponsored brands,- Design and produce editorial content, - Liaise with industry professionals including PR agencies, photographers, stylists etc, - Assist clients with branding and concept creation, - Assist with styling projects and photoshoots, - Coordinate Affiliate Marketing platforms. I have developed strong professional relationships with the following international and national brands including: - Disney AUNZ, - Topdeck Travel,- Shopbop,- Asos, - Farfetch, - Renault Australia, - Samsonite, - Review, - Wittner, - Napoleon Perdis, - Stefan Hair & Beauty, - Gloria Jeans Coffee, - Pandora,- French Connection,- DFO Brisbane & DFO Jindalee- Styletread,- Tallulah.

- Identifying customer needs through the use of insights, listening tools and research data, and leverage to influence asset plans and decisions- Execute the Brand Experience Plan with a focus on destinational energy, local strategic priorities and pillars/ programs- Developing bespoke activations, first to market events and foster retail partnerships to drive traffic, turnover and increase dwell time throughout the centre- Contributing to digital vibrancy through the delivery of engaging, always on content- Driving traffic and sales growth across fashion categories by coordinating the Centre's Visual Merchandising- Driving traffic, sales and elevating customer experience throughout the festive trade- Managing budget and resources are aligned with Customer Experience Strategic Focus and Strategic Asset Plans- Maintaining the operational trade and safety of centre staff, retailers and customers through rostered Duty Manager shifts

South Bank

- Developing and executing the overarching strategic marketing and communications plan- Working collaboratively with the Hotel’s Sales and Events team to achieve the successful delivery of key initiatives- Preparing the annual budget aligning with the organisation's financial objectives - Managing advertorial and editorial opportunities- Managing social media and e-commerce channels- Curating content and project managing videography, photography and design requirements- Compiling award submissions- Facilitating relationships with external suppliers, sponsors and contractors

- Developing and executing the overarching strategic marketing and communications plan- Co-ordinating marketing campaigns with sales activities - Achieving financial objectives outlined in the annual budget- Executing events of small and large scales - Developing innovative brand toolkits including brand collateral, digital assets, menus, image library etc- Executing website design and management- Managing social media and e-commerce channels- Maximising media coverage by driving PR initiatives- Providing educational training and support to marketing colleagues within the organisation - Providing mentorship programs with university marketing candidates - Developing seasonal activations throughout the venue

- Managing the brand's social reputation with combined audience of 950,000- Curating social media content- Driving strategies for channel growth and engagement - Presenting thorough campaign performance and reporting - Coordinating promotional activity, competitions and giveaways- Coordinating social presence for in-store appearances and events- Coordinating photography campaigns to obtain assets for digital (lookbook, ecommerce and social media) and print (in-store collateral)- Achieving financial objectives outlined in the annual budget- Assisting model castings- Liaising with designers, buyers, suppliers and other contractors- Managing website updates- Coordinating advocate and influencer programs

Role: To implement digital and traditional marketing strategies to assist the development of the brand. Reporting to: CEOResponsibilities: - Develop strategic marketing plans, - Campaign and project management, - Adwords campaign management, - Social media content creation, - Coordinate with brand partnerships and sponsors,- Compile social media performance reports, - Coordinate Pop-Up events, - Coordinate Affiliate Marketing platforms,- Oversee ecommerce operations, - Liaise with developers, designers and external contractors, - Conduct consumer research, - Identify and maximise publicity opportunities.

My role at The Bearded Chap is to develop and execute a strategic marketing plan to raise the company’s profile, increase lead generation among direct consumers and domestic and international retailers. Responsibilities include: - Develop a strategic marketing plan for the Australian, European and American markets,- Implement and manage marketing campaigns, - Liaise with external contractors, retailers and media, - Prepare advertising and advertorial content, - Manage social media platforms, - Schedule campaign reports, - Operate ecommerce software,- Coordinate promotional events, - Assist with production and dispatch, - Research and identify marketplace trends,- Provide website maintenance and html coding, - Identify publicity opportunities.

Completing a 12-week internship in a Brisbane-based event marketing and PR firm, I assisted with significant client projects, including the preparation of Mercedes-Benz Fashion Festival Brisbane 2014. Upon completion of this internship, I was offered part time contract work by the firm, resuming my current tasks.My responsibilities throughout the Mercedes-Benz Fashion Festival Brisbane project consisted of: - Creation and distribution of media content, - Social media campaign management, - Designing visual advertising material, - Administrative duties, - Event organisation,- Networking with industry professionals. In addition to this project I have assisted with the execution of the following events, - Uncovering The Brisbane Look Documentary.

Graphic Design Course, Graphic Design

Master Of Business, Marketing

Bachelor'S Degree, Creative Industries/Secondary Education

Education record