Ashleigh Mccallum Email & Phone Number

Westfield Chermside

Brisbane

Role: To develop content to utilise my blog as a media outlet. In April 2014, I was awarded a Blogger Ambassador Program with DFO Brisbane and DFO Jindalee for a 3 month period. Responsibilities:- Develop creative campaigns to promote sponsored brands,- Design and produce editorial content, - Liaise with industry professionals including PR agencies.

- Identifying customer needs through the use of insights, listening tools and research data, and leverage to influence asset plans and decisions- Execute the Brand Experience Plan with a focus on destinational energy, local strategic priorities and pillars/ programs- Developing bespoke activations, first to market events and foster retail partnerships to.

South Bank

- Developing and executing the overarching strategic marketing and communications plan- Working collaboratively with the Hotel’s Sales and Events team to achieve the successful delivery of key initiatives- Preparing the annual budget aligning with the organisation's financial objectives - Managing advertorial and editorial opportunities- Managing social.

- Developing and executing the overarching strategic marketing and communications plan- Co-ordinating marketing campaigns with sales activities - Achieving financial objectives outlined in the annual budget- Executing events of small and large scales - Developing innovative brand toolkits including brand collateral, digital assets, menus, image library.

- Managing the brand's social reputation with combined audience of 950,000- Curating social media content- Driving strategies for channel growth and engagement - Presenting thorough campaign performance and reporting - Coordinating promotional activity, competitions and giveaways- Coordinating social presence for in-store appearances and events.

Role: To implement digital and traditional marketing strategies to assist the development of the brand. Reporting to: CEOResponsibilities: - Develop strategic marketing plans, - Campaign and project management, - Adwords campaign management, - Social media content creation, - Coordinate with brand partnerships and sponsors,- Compile social media.

My role at The Bearded Chap is to develop and execute a strategic marketing plan to raise the company’s profile, increase lead generation among direct consumers and domestic and international retailers. Responsibilities include: - Develop a strategic marketing plan for the Australian, European and American markets,- Implement and manage marketing.

Completing a 12-week internship in a Brisbane-based event marketing and PR firm, I assisted with significant client projects, including the preparation of Mercedes-Benz Fashion Festival Brisbane 2014. Upon completion of this internship, I was offered part time contract work by the firm, resuming my current tasks.My responsibilities throughout the.

Graphic Design Course, Graphic Design

Master Of Business, Marketing

Bachelor'S Degree, Creative Industries/Secondary Education

Education record