Ashleigh M. Email & Phone Number

New York, New York, US

• Oversees vigorous digital and social media strategy while collaborating with internal and external teams to increase brand awareness and company growth. Directs all aspects of public relations including collaboration.
• Led launch of eCommerce sales initiative on Shopify.
• Currently charged with conceptualizing brand refresh.
• Recruited new graphic designer and Amazon Marketplace expert to redirect product sales to online platforms in declining retail store market.
• Organizing launch of new perfume for November 2020.

Manage all public relations functions of a boutique PR & Social Media consulting firm. Brand placement, special events and celebrity outreach. Strategize & implement social media leverage for clients, including the beauty, fashion & entertainment industries. Clients ranged from fortune 50 retailers to high-end boutiques, fragrance companies and fashion.

Mendota Heights, Minnesota, US

• Executed strategic social media and public/media relations programs for global wine & spirits supplier encompassing 75+ portfolio brands. Established goals and KPIs across all social media platforms. Collaborated with.
• Increased earned media value on key brands by 200%+ and increased press mentions by 60%+.
• Increased social media growth by 30-200% (fan base and engagements).
• Achieved 90M+ impressions for keys brands in one year.
• Increased influencer activity by 300% over previous year.

Mendota Heights, Minnesota, US

New York, New York, US

• Managed social media editorial agenda and social media platform relationships for luxury French parfum company. Oversaw and authored content and creative strategy across all channels.
• Cultivated & secured publicity with international and national media resulting in fragrance placement in American Vogue, W Magazine Town & Country, Marie Claire UK, and Harper’s Bazaar.
• Created and implemented social media strategy across multiple platforms: Facebook, Instagram, Pinterest, and Twitter.
• Worked with luxury retailers (Harrods, Bergdorf Goodman, and Neiman Marcus) and their public relations & marketing teams.

Roseville, Minnesota, US

• Directed marketing initiatives for regional retail and wholesale company both in-store and online. Company spokesperson, brand ambassador, and social media strategist. Developed relationships and worked with 20+ retail.
• Art director and project manager of company-wide rebrand and redesign of eCommerce site.
• Secured multiple media mentions.

• Secured publicity and maintained relationships with the local and national media. Interviewed celebrities such as Heidi Klum, Brooke Burke and Kate Walsh. Coordinated overall strategies for social media, branding and.
• Strategized and implemented social media leverage for clients. Wrote public relations collateral, press releases, pitch letters, backgrounders, media alerts, treatments, and web content.

MiAngelic was a "cult" status perfume line that I created. The two perfumes "Siren" and "Gypsy" were sold online and at boutiques nationwide. MiAngelic was written up in local and national publications including Mpls/St.Paul magazine and Allure.

• Managed PR, marketing, and business operations of upscale beauty and waxing boutique. Primary buyer for 75+ brands.
• Launched nationally featured house curated fragrance line – MiAngelic.

Master Of Business Administration (Mba), Masters Of Business

B.A., Art History