Ashleigh M. Email & Phone Number

New York , New York, Us

Oversees vigorous digital and social media strategy while collaborating with internal and external teams to increase brand awareness and company growth. Directs all aspects of public relations including collaboration with retailer marketing teams at Harrods, Neiman Marcus, Bergdorf Goodman, Nordstrom, Selfridges, and Net-A-Porter. Advises and guides team on artistic direction and focus of global marketing enterprise. • Led launch of eCommerce sales initiative on Shopify.• Currently charged with conceptualizing brand refresh.• Recruited new graphic designer and Amazon Marketplace expert to redirect product sales to online platforms in declining retail store market. • Organizing launch of new perfume for November 2020.

Manage all public relations functions of a boutique PR & Social Media consulting firm. Brand placement, special events and celebrity outreach. Strategize & implement social media leverage for clients, including the beauty, fashion & entertainment industries. Clients ranged from fortune 50 retailers to high-end boutiques, fragrance companies and fashion illustrators.

Mendota Heights, Minnesota, Us

Executed strategic social media and public/media relations programs for global wine & spirits supplier encompassing 75+ portfolio brands. Established goals and KPIs across all social media platforms. Collaborated with assigned Facebook/Instagram account manager. Developed and maintained relationships with media and influencer contacts to identify premium non-compete brands aligning with company mission and driving brand equity. In 2018, led team that:• Increased earned media value on key brands by 200%+ and increased press mentions by 60%+. • Increased social media growth by 30-200% (fan base and engagements).• Achieved 90M+ impressions for keys brands in one year. • Increased influencer activity by 300% over previous year.

Mendota Heights, Minnesota, Us

New York , New York, Us

Managed social media editorial agenda and social media platform relationships for luxury French parfum company. Oversaw and authored content and creative strategy across all channels. • Cultivated & secured publicity with international and national media resulting in fragrance placement in American Vogue, W Magazine Town & Country, Marie Claire UK, and Harper’s Bazaar.• Created and implemented social media strategy across multiple platforms: Facebook, Instagram, Pinterest, and Twitter. • Worked with luxury retailers (Harrods, Bergdorf Goodman, and Neiman Marcus) and their public relations & marketing teams.

Roseville, Minnesota, Us

Directed marketing initiatives for regional retail and wholesale company both in-store and online. Company spokesperson, brand ambassador, and social media strategist. Developed relationships and worked with 20+ retail marketing partners in Minnesota and Chicago. • Art director and project manager of company-wide rebrand and redesign of eCommerce site. • Secured multiple media mentions.

Secured publicity and maintained relationships with the local and national media. Interviewed celebrities such as Heidi Klum, Brooke Burke and Kate Walsh. Coordinated overall strategies for social media, branding and public relations campaigns with the President of HWC. Posted on behalf of clients to various social media platforms and blogs.• Strategized and implemented social media leverage for clients. Wrote public relations collateral, press releases, pitch letters, backgrounders, media alerts, treatments, and web content.

MiAngelic was a "cult" status perfume line that I created. The two perfumes "Siren" and "Gypsy" were sold online and at boutiques nationwide. MiAngelic was written up in local and national publications including Mpls/St.Paul magazine and Allure.

Managed PR, marketing, and business operations of upscale beauty and waxing boutique. Primary buyer for 75+ brands. • Launched nationally featured house curated fragrance line – MiAngelic.

Master Of Business Administration (Mba), Masters Of Business

B.A., Art History