Ashleigh Petrell Email & Phone Number

Scarsdale, NY, US

Portland, OR, US

Franklin, TN, US

• Manage day-to-day operations for the CMO and marketing team at a video chat start up.
• Worked closely with product marketing during product development to ensure product updates and features met marketing needs and were executed on time.
• Responsible for monitoring marketing plans, content, and driving new user registrations.
• Planned and coordinated PR and marketing initiatives, award submissions, business development events, team building activities, and holiday parties.
• Conducted focus groups and usability testing to gather user feedback.
• Assisted HR and Recruiting by developing recruitment plan, screening applicants, conducting interviews, and selecting new hires

New York, New York, US

• Lead and managed a division of 30 employees and assisted SVP, Operations at a major music company.
• Developed efficient workflow to accommodate increasing responsibilities necessitated by staff reductions.
• Managed numerous calendars, T&E, phones, and handled confidential information with HR.
• Decreased office expenditures 25% by implementing needed controls on stock/supplies and systemize ordering procedures.
• Saved over $50,000 in expense costs and improved the response-rates of artist marketing campaigns through the introduction of ESP – Exact Target.
• Managed internship program and placement.

New York, NY, US

• Provided administrative and business support to Founder & CEO of a music startup.
• Acted as a liaison between executives, agencies, and artist management.
• Managed a complex calendar, booked all travel arrangements, high volume of meeting and conference call scheduling among executives, artists, and management in a variety of locations.
• Identified and prepared all necessary materials to ensure CEO had appropriate information for meetings, calls, travel, and concerts/ festivals.
• Enhanced communication between CEO office and main business units which included – ticketing, technology, marketing, customer service, business development, and fan community.
• Implemented open-office concept to increase communication with the overall company leading to greater collaboration and productivity.

Education record

Education record

Musical Theatre Program