Leads 17 multi-million-dollar stores across 6 states. Responsible for delivering on all elements of territory including individual and omni channel performance, talent acquisition, training and team development, client experience, visual merchandising, and operational excellence. In addition, serves as a liaison between field and home office to deliver on initiatives and report up on business results. Leads multiple cross functional projects within organization including various Learning and Development efforts as well as Clientele and Styling efforts.

Talent acquisition and development of 20-30 person team including a full-time management team of 6 and a part-time sales and support team of 20+ to build brand awareness, promote customer loyalty, and deliver excellent service in a high profile, $4.5 million flagship store.Utilized operational tools and corporate initiatives to increase cash contribution through workload planning, effective scheduling, payroll management, supply orders, and maintenance resulting in a positive cash contribution with increases year over year.Event planning and execution to drive in store traffic and build brand awareness though community outreach and store hosted events resulting in 70+ in store events annually and contributing $110K in additional sales.

Talent acquisition and development of 20-25-person team including a full-time management team of 5 and a part-time sales and support team of 15+ to build brand awareness, promote customer loyalty, and deliver excellent service in a $2.8 million store.Improved customer loyalty through reinvesting in training and development of team members to transition from task oriented to customer service oriented culture resulting in an 11% increase in traffic; 16% increase in customer conversion and contributing to $80K in client appointments and event sales.Increased lagging sales by analyzing business results and communicating with top-level business partners to make adjustments to inventory levels, product assortment, and store design to improve the customer shopping experience and increase sales in all departments leading to a 32% increase overall.

Talent acquisition and development of 15-20-person team including a full-time management team of 4 and a part-time sales and support team of 10+ to build brand awareness, promote customer loyalty, and deliver excellent service in a $1.5 million store.Established emerging brand in target market through competitive analysis as well as training, and development of team to educate customer on Madewell brand, quality of merchandise and special services offered to define brand’s identity in the marketplace.

Defined and implemented operational processes to streamline workload, increase efficiency, and support Store Director.Talent acquisition and development of part time sales team to build brand awareness, promote a service-oriented culture, and demonstrate product knowledge within a new store.Client Development and community outreach helping to introduce and establish brand in new market leading to increased customer loyalty and brand awareness.