Ashlei Rolloff Email & Phone Number

Nerd Herd serves clients with $100M to $300M in annual revenue by providing strategy, creative and digital marketing services to the HVAC industry. We focus on amplifying your brand as the market leader and implementing lead generation strategies to drive profitable growth for years to come.

Minnesota, US

Roseville, MN, US

• Promoted to oversee the company’s internal and agency marketing teams in addition to two other departments, oversees strategic brand management, budget preparation and review of $200K+ marketing budgets, goal setting.
• Spearheaded the in-house marketing agency, securing projects from 15 companies in less than a year with projected revenue of $1M+
• Led rebranding and creative direction for Global Air Charters, including a new website, brand standards, key messaging, and marketing collateral, growing the company from $XXM to $XXXM
• Drove website traffic and brand growth by overseeing rebranding initiatives for Crotega, increasing monthly website page views by 678.26%.

Roseville, MN, US

• Created highly effective marketing strategy and managed day-to-day activities of the marketing department, project team and admin teams. Mentored, and coached team members, providing performance feedback to promote.
• Increased website traffic from 14K monthly users to 43K users per month on the SVL website.
• Designed and implemented aftermarket product campaigns resulting in 8% growth in aftermarket sales in one quarter.
• Orchestrated marketing campaigns to boost brand awareness and profitability, driving the growth of line card manufacturers from 50 to 90+.

Roseville, MN, US

• Built corporate strategic marketing initiatives in equipment sales, service, and aftermarket divisions, preparing, creating, and approving all technical and artistic phases of promotional materials, including sales.
• Quantified saving the company $50K per year in marketing expenses year one and $200k by year 2 by bringing marketing in-house.

Roseville, MN, US

Created highly effective marketing strategy and managed day-to-day activities of the marketing department. Trained, mentored, and coached team members, providing performance feedback to promote professional growth and development. Collaborated with leadership to set short- and long-term goals and developed online marketing plans focused on brand, SEO.

White Bear Lake, Minnesota, US

• Developed marketing campaigns and promotions optimized for websites, graphic designed elevated sell sheets, email with video embedding, designed direct mailers, and social media, while overseeing all aspects of digital.
• Successfully coordinated customer-facing events for 100+ guests to drive brand awareness.

New York, New York, US

• Department Manager for all aspects of Food and Beverage. Responsible for managing all Food and Beverage operations including the Cafe, Restaurant, Kitchen, Banquets and Events. Manage all P&L statements and reports..
• Oversees general restaurant, bar and café operations, P&L statements, manages both front of house and back of house, hires and manages staff, works with executive chef on marketing initiatives.
• Manage CRM database and campaign for new clients and vendors, form cross marketing alliances with Equinox and Newport Beach Film Festival
• Create and utilize banquet and event orders (BEO) to organize event logistics, reservations and bookings for groups sizes 10-500+ people
• Plan, staff & execute all event details for 500+ attendees for New Port Beach Film Festival
• Create restaurant promotions, table tents, advertisements, business cards and event calendars in Publisher and MS Word