Ashlei Rolloff Email and Phone Number
Ashlei Rolloff work email
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Ashlei Rolloff personal email
Ashlei Rolloff is an accomplished marketing executive driven by an insatiable appetite for learning. As the Founder and CEO of Nerd Herd, an HVAC marketing agency, Ashlei empowers B2B2C HVAC businesses to achieve exponential growth. As a testament to her success, Ashlei was named an AdFed 32 Under 32 winner in 2022 and was named honoree for Outstanding Mentor at the 2023 WaveMaker awards by TeamWomen. Before Nerd Herd, Ashlei spent six years at SVL Inc., an HVAC rep firm. By the end of her tenure at SVL, Ashlei was the VP of Marketing, oversaw a team of 20 employees spanning three departments, and had pioneered the launch of an internal marketing agency. Less than a year after launching the in-house agency, Ashlei had generated $1M+ in total revenue by selling SVL’s marketing services to other HVAC firms.This internal agency would become the catalyst for Ashlei’s leap into full-time entrepreneurship. In a unique turn of events, SVL presented Ashlei with the opportunity to spin off SVL’s internal marketing agency under Nerd Herd — the marketing agency she had created several years before as a side project. Today, Nerd Herd is a thriving HVAC agency with Ashlei at its helm.Ashlei’s path to where she is today was anything but conventional. She left home young, jumping right into the full-time workforce while taking college courses in her spare time. The need to balance work and school meant her college career would last 10 years. Her grit, perseverance, and curiosity kept her eager to learn, grow, and succeed.Ashlei holds a Bachelor of Science in Business, Management, and Marketing from Metro State University, volunteers as a district and state competition judge for DECA, serves as a mentor with TeamWomen, and hosts hockey players from the United States Premier Hockey League (USPHL) with her husband. Ashlei is passionate about yoga’s role in her life, and she and her husband recently welcomed their first child, a daughter.CliftonStrengths:Achiever | Individualization | Learner | Futuristic | InputDISC Profile: High D and I Enneagram: 3Working Genius: WG Working Competency: DI Frustration: TE
Nerd Herd
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Ceo | FounderNerd Herd Nov 2015 - PresentNerd Herd serves clients with $100M to $300M in annual revenue by providing strategy, creative and digital marketing services to the HVAC industry. We focus on amplifying your brand as the market leader and implementing lead generation strategies to drive profitable growth for years to come.
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Accelerator MemberEntrepreneurs' Organization - Minnesota Mar 2024 - PresentMinnesota , Us -
Vice President MarketingSvl Inc. Jul 2021 - Sep 2022Roseville, Mn, UsPromoted to oversee the company’s internal and agency marketing teams in addition to two other departments, oversees strategic brand management, budget preparation and review of $200K+ marketing budgets, goal setting, market research, and brand image for five additional core companies (AQC Industries, Hydromx, Crotega, Global Air Charters, Global MX) to partner across industries including manufacturing, safety solutions, mechanical engineering, and aircraft charter operations industries.Key Contributions:▪ Spearheaded the in-house marketing agency, securing projects from 15 companies in less than a year with projected revenue of $1M+ ▪ Led rebranding and creative direction for Global Air Charters, including a new website, brand standards, key messaging, and marketing collateral, growing the company from $XXM to $XXXM▪ Drove website traffic and brand growth by overseeing rebranding initiatives for Crotega, increasing monthly website page views by 678.26%. -
Director Of MarketingSvl Inc. Jan 2019 - Jul 2021Roseville, Mn, UsCreated highly effective marketing strategy and managed day-to-day activities of the marketing department, project team and admin teams. Mentored, and coached team members, providing performance feedback to promote professional growth and development. Collaborated with leadership to set short- and long-term strategic marketing goals and developed online marketing plans focused on SEO, content creation, and video campaign strategies.Key Contributions:â–ª Increased website traffic from 14K monthly users to 43K users per month on the SVL website.â–ª Designed and implemented aftermarket product campaigns resulting in 8% growth in aftermarket sales in one quarter.â–ª Orchestrated marketing campaigns to boost brand awareness and profitability, driving the growth of line card manufacturers from 50 to 90+.
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Marketing ManagerSvl Inc. Jun 2016 - Dec 2018Roseville, Mn, UsBuilt corporate strategic marketing initiatives in equipment sales, service, and aftermarket divisions, preparing, creating, and approving all technical and artistic phases of promotional materials, including sales collateral, print and digital assets, web designs, email campaigns, logo creation, and corporate graphics. Directed planning for seminars, tradeshows, roadshows, and social events on- and off-site.Key Contributions:â–ª Quantified saving the company $50K per year in marketing expenses year one and $200k by year 2 by bringing marketing in-house.
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Director Of MarketingAqc Industries, Llc 2019 - 2022Roseville, Mn, UsCreated highly effective marketing strategy and managed day-to-day activities of the marketing department. Trained, mentored, and coached team members, providing performance feedback to promote professional growth and development. Collaborated with leadership to set short- and long-term goals and developed online marketing plans focused on brand, SEO, social media, and video campaign strategies.Key Contributions:- Lead a team who executed on corporate rebrand, redesign of website including custom quote tools on website- Lead creative direction for video campaign efforts, production and editing- Orchestrated marketing campaigns to boost brand awareness and rep engagement -
Marketing Communications ManagerThe Fry Group | Keller Williams Premier Realty Dec 2014 - Jun 2016White Bear Lake, Minnesota, UsDeveloped marketing campaigns and promotions optimized for websites, graphic designed elevated sell sheets, email with video embedding, designed direct mailers, and social media, while overseeing all aspects of digital and print marketing and event planning.Key Contributions:â–ª Successfully coordinated customer-facing events for 100+ guests to drive brand awareness. -
Food And Beverage Operations Manager/Marketing And PromotionsEquinox Feb 2013 - Oct 2014New York, New York, UsDepartment Manager for all aspects of Food and Beverage. Responsible for managing all Food and Beverage operations including the Cafe, Restaurant, Kitchen, Banquets and Events. Manage all P&L statements and reports. Creatively craft promotions and print advertisements to promote events and specials to drive profits. Confidently and effectively lead the Food and Beverage Team to ensure all aspects of the department operate in accordance with the high 5 star standards set forth by OLIVER café | lounge and Equinox, as a top-of- category luxury brand. Inspire and motivate the department team to work towards OLIVER café | lounge and Equinox goals. • Oversees general restaurant, bar and café operations, P&L statements, manages both front of house and back of house, hires and manages staff, works with executive chef on marketing initiatives. • Manage CRM database and campaign for new clients and vendors, form cross marketing alliances with Equinox and Newport Beach Film Festival • Create and utilize banquet and event orders (BEO) to organize event logistics, reservations and bookings for groups sizes 10-500+ people• Plan, staff & execute all event details for 500+ attendees for New Port Beach Film Festival • Create restaurant promotions, table tents, advertisements, business cards and event calendars in Publisher and MS Word• Event staging, set up and execution for top-of-class, high-end luxury brand• Time management, organization and communication in all operations with no supervision• Product campaigns, displays and promotions with elite vendors
Ashlei Rolloff Skills
Ashlei Rolloff Education Details
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Metro State UniversityMarketing
Frequently Asked Questions about Ashlei Rolloff
What company does Ashlei Rolloff work for?
Ashlei Rolloff works for Nerd Herd
What is Ashlei Rolloff's role at the current company?
Ashlei Rolloff's current role is B2B2C HVAC brand and marketing strategy 🔳 Fractional Marketing Leadership 🔳 HVAC Marketing Leaders Podcast Host.
What is Ashlei Rolloff's email address?
Ashlei Rolloff's email address is as****@****svl.com
What schools did Ashlei Rolloff attend?
Ashlei Rolloff attended Metro State University.
What skills is Ashlei Rolloff known for?
Ashlei Rolloff has skills like Leadership, Team Building, Salesforce Lightning, Multitasking Skills, Social Media, Business Consulting, Brand Development, Graphic Design, Adobe Creative Cloud, Brand Awareness, Business Development, Web Development.
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