Ashley A. Email & Phone Number

Vaughan, On

As the Director of Marketing and Communications at Uptown, I oversee brand strategy and communications for a dynamic group of companies, including Uptown Financial, Uptown Financial Mortgages, Uptown Realty, and Uptown Law. Each company specializes in providing unique services such as private mortgage lending, real estate transactions, and legal support, with a shared focus on delivering tailored solutions to our clients.I actively develop cohesive branding, design targeted marketing strategies, and manage multi-channel communication efforts to enhance Uptown's mission of empowering clients in achieving their goals—whether it’s homeownership, mortgages, legal assistance, or real estate investment. By collaborating closely with leadership, I ensure that our messaging reflects Uptown’s commitment to client success and positions the brand as a trusted name across Ontario's financial, real estate, mortgage and legal industries.

Vaughan, Ontario, Canada

At Social Media Butterfly, I led a team dedicated to helping businesses thrive online. We specialized in social media marketing, catering to a diverse range of industries. Our approach was all about truly understanding our clients' businesses and objectives to create tailored strategies that aligned with their goals. By focusing on delivering measurable results, we empowered companies to build their online presence, connect with their audience, and achieve sustainable growth.

Digital Marketing SpecialistIn this role, I developed and executed comprehensive digital marketing strategies to enhance brand presence and drive engagement across multiple platforms. Key responsibilities included:Content and Strategy Generation• Reviewed and assessed weekly social media programs and website performance to inform strategy.• Created and implemented fresh ideas, themes, and objectives for weekly campaigns across all social platforms.• Collaborated on creative materials to support social media initiatives and implemented Google ad campaigns to generate leads.• Developed and established standard operating procedures for trade show operations.• Managed CRM software (ACT) to organize and enhance customer relationship management.Research and Analytics• Conducted competitor research and provided actionable insights to optimize creative execution.• Reviewed campaign performance data to identify trends and inform future strategies.• Managed marketing analytics tools, including Google Ads, Google Analytics, Facebook Ads, Twitter Analytics, Instagram Insights, MailerLite, and LinkedIn Company Pages.Trade Show Coordination• Oversaw all pre-show communications, logistics, and marketing initiatives for trade shows.• Managed the company's trade show schedule to maximize visibility and ROI.• Launched marketing and social media campaigns to elevate the company’s presence and brand image.

Vaughan

Revenue GoalsEstablished company name and reputation within six months of business acquisition. Strategically restructured the business to increase efficiency and profitability. Increased return on investment 300% in less than three years. Completed a quarterly business evaluation to determine opportunities within the business for improvement and increased revenue. Supervised, trained and developed a staff of five. Provided an exemplary role model for new staff members and in-depth training in regards to systems and procedures. Created new and exciting ways of engaging clients by reorganizing and implementing new strategies and overall function of the business. Performed administrative duties included overseeing all aspects of administrative functions, including accounting, product ordering and sales. Prepared reports for the company (cash flows, pro forma and balance sheet) and assisted accountant with payroll and CRA administration. Developed and executed merchandise strategies and budgeting to deliver sales and gross margin goals. Ensured overall customer satisfaction to increase client retention and generate new business.Marketing/Promotional Created social media platforms and website which broadened customer sales, while providing previous customers updates and ensured customer satisfaction. Created a wide network of social contacts and customer base. Achieved outstanding customer reviews and rapid customer retention. Managed all aspects of the business including market research and competitive analysis. Built marketing and promotional plans to maximum sales. Reviewed and analyzed sales data to identify trends and implement new sale strategies to increase sales and customer traffic. Constantly monitored company sales and employee performances on a day to day basis, while focused on improving and developing new ideas for niche markets. Review weekly performance by department and category against plan and forecast.

Vaughan, On

• Assisted owners on maintaining facility which included daily operations from ordering, staff scheduling, layout of restaurant, collaboration with different companies, and restructuring another location.• Maintained customer relationships, while marketing products for company. • Implemented new promotions and improvements to increase clientele. • Trained new employees and worked every job position which was offered. • Helped prep for events and took other job responsibilities without being asked to.• Took initiative on my own to make each customer have the best experience.

• Focused on store goal and targets to finish over and above budgets.• Held daily sales meetings to motivate and ensure sales associates to be aware of current sales, promotions strategic selling.• Organized and created staff scheduling, orders, cash balances and damages. • Helped Aldo Accessories, with their sales and operations. • Performed inventory control via counts and checklist to ensure all merchandise was accounted for. • Worked after hours to change inventory, store layouts and displays. • Worked extra hours to improve the store, staff and customer service. • Performed all opening and closing duties including cash balances, daily quotas, interviews and hiring.

Vaughan, On

• Ensuring overall customer satisfaction.• Provided an exemplary role model for new staff cashiers and in-depth training about systems and procedures.• Assisting clients to identify accurate personal clothing items and offering opinion regarding current trends.• Open and closed the store and completing paper work along with nightly deposits. • Provided exceptional customer service always to a diverse clientele.