Ashley Abed Mccluskey Email & Phone Number

Atlanta, GA, US

• Developed integrated communication and marketing campaign strategies across multiple media channels including print, broadcast, digital, and social, to support and drive brand awareness and audience engagement.
• Managed and mentored local Blue Zones project communities and marketing leads. Provided strategic coaching on project priorities and exceeded contract performance goals and objectives.
• Lead communication and marketing strategies for Blue Zones well-being initiative launches across seven Adventist Health community markets.
• Fostered positive relations with Blue Zones Project’s largest client, Adventist Health, and acted as a trusted thought leader in advancing communications goals.
• Developed targeted cross-channel communication marketing plans inclusive of timely engaging media pitches and ongoing awareness campaigns, resulting in a significant increase in brand awareness, community engagement.
• Oversaw implementation of large-scale media events including creation of speaker talking points for high-level executives, event run-throughs, logistics, and media interviews resulting in multiple press placements.

San Diego, California, US

• Responsible for the operational success of Berry Good Food’s nonprofit organization and development efforts, ensuring seamless program management and communications delivery, community building and team management.
• Fostered relationships with local food system leaders, facilitating stakeholder meetings and boosting community engagement.
• Expanded strategic partner network, initiating brand partnership promotions to raise funds and highlight Berry Good Food’s mission.
• Enhanced Berry Good Food’s media presence through distribution of newsletters, digital marketing campaigns, press releases, blog and social media content.
• Oversaw management of major fundraising special events including administrative logistics, outreach and cultivation of vendor donations, volunteer coordination, budget, and day of run of show schedule.
• Implemented a strategic plan, achieving annual growth goals for Berry Good Food’s projects and programming initiatives.

New York, New York, US

• Managed daily public relations efforts for high-profile food, wine, and spirits clients including Dean & DeLuca, The Cosmopolitan of Las Vegas, Moet Hennessy - Chandon California, The Balvenie Single Malt Scotch.
• Generated compelling story ideas to pitch media on a local and national level resulting in numerous print, digital and broadcast press placements.
• Facilitated media training for client representatives, preparing them for broadcast appearances including cooking demos.

• Managed public relations efforts and account management for acclaimed travel and hospitality clients including Grand Fiesta Americana. Coordinated press trips, including all participant travel logistics and interview.
• Assisted in new business proposals, leading to an increase in agency accounts and profit.
• Launched and managed agency social media accounts, expanding the agency’s audience engagement.

Washington, District Of Columbia, US

• Executed public relations efforts for local hospitality clients including the Restaurant Association Metropolitan Washington and Rooftop Terrace at The Kennedy Center.
• Managed media relations, strategic pitching, special event management and press opportunities for clients, garnering local and national press placements.
• Oversaw public relations campaign for the restaurant association’s Restaurant Week, increasing awareness of participating restaurants and diners.

Weston, Florida, US

• Executed Public Relations efforts on behalf of celebrated culinary and hospitality clients including the South Beach Wine & Food Festival.
• Managed Chef participation and press for special events including local culinary charity functions for March of Dimes and Share Our Strength's Taste of the Nation South Florida.
• Oversaw management of restaurant grand openings and promotional events.
• Assisted with launch and oversight of business expansion into New Orleans market resulting in addition of new clients including Emeril’s New Orleans.