Ashley Abed Mccluskey Email & Phone Number

Atlanta, Ga, Us

Developed integrated communication and marketing campaign strategies across multiple media channels including print, broadcast, digital, and social, to support and drive brand awareness and audience engagement. •Managed and mentored local Blue Zones project communities and marketing leads. Provided strategic coaching on project priorities and exceeded contract performance goals and objectives.•Lead communication and marketing strategies for Blue Zones well-being initiative launches across seven Adventist Health community markets. •Fostered positive relations with Blue Zones Project’s largest client, Adventist Health, and acted as a trusted thought leader in advancing communications goals. •Developed targeted cross-channel communication marketing plans inclusive of timely engaging media pitches and ongoing awareness campaigns, resulting in a significant increase in brand awareness, community engagement and press results.•Oversaw implementation of large-scale media events including creation of speaker talking points for high-level executives, event run-throughs, logistics, and media interviews resulting in multiple press placements. •Monitored and analyzed performance of brand messaging by media channel and provided recommendations to accelerate engagement.•Lead special event planning from conception to completion. Managed logistics including development of a project management tool, public relations, vendor and volunteer coordination, budget administration, and day-of run-of -show schedule.Blue Zones Project is a community-led well-being improvement initiative that transforms surroundings, policies, and social networks to make healthy choices easier for all.

San Diego, California, Us

Responsible for the operational success of Berry Good Food’s nonprofit organization and development efforts, ensuring seamless program management and communications delivery, community building and team management. • Fostered relationships with local food system leaders, facilitating stakeholder meetings and boosting community engagement. • Expanded strategic partner network, initiating brand partnership promotions to raise funds and highlight Berry Good Food’s mission.• Enhanced Berry Good Food’s media presence through distribution of newsletters, digital marketing campaigns, press releases, blog and social media content.• Oversaw management of major fundraising special events including administrative logistics, outreach and cultivation of vendor donations, volunteer coordination, budget, and day of run of show schedule. • Implemented a strategic plan, achieving annual growth goals for Berry Good Food’s projects and programming initiatives.• Supervised board members and volunteers, improving organizational structure and morale.

New York, New York, Us

Managed daily public relations efforts for high-profile food, wine, and spirits clients including Dean & DeLuca, The Cosmopolitan of Las Vegas, Moet Hennessy - Chandon California, The Balvenie Single Malt Scotch Whisky, and the James Beard Awards.• Generated compelling story ideas to pitch media on a local and national level resulting in numerous print, digital and broadcast press placements.• Facilitated media training for client representatives, preparing them for broadcast appearances including cooking demos.

Managed public relations efforts and account management for acclaimed travel and hospitality clients including Grand Fiesta Americana. Coordinated press trips, including all participant travel logistics and interview opportunities resulting in local and national press placements.• Assisted in new business proposals, leading to an increase in agency accounts and profit.• Launched and managed agency social media accounts, expanding the agency’s audience engagement.

Washington, District Of Columbia, Us

Executed public relations efforts for local hospitality clients including the Restaurant Association Metropolitan Washington and Rooftop Terrace at The Kennedy Center. •Managed media relations, strategic pitching, special event management and press opportunities for clients, garnering local and national press placements.•Oversaw public relations campaign for the restaurant association’s Restaurant Week, increasing awareness of participating restaurants and diners.

Weston, Florida, Us

Executed Public Relations efforts on behalf of celebrated culinary and hospitality clients including the South Beach Wine & Food Festival.•Managed Chef participation and press for special events including local culinary charity functions for March of Dimes and Share Our Strength's Taste of the Nation South Florida.•Oversaw management of restaurant grand openings and promotional events.•Assisted with launch and oversight of business expansion into New Orleans market resulting in addition of new clients including Emeril’s New Orleans.