Ashley Hargrave Email & Phone Number

Appleton, Wisconsin, United States

Director of Central Marketing

-Responsible for strategies and stewardship of the Miller and ITW Welding brands-Lead for all brand related integrated marketing planning-Cross-functional leader that identifies and recommends overall positioning, messaging, experiential engagement and key strategies for brand enhancing value and loyalty of brand assets. - Manages and coaches brand team of.

- Effectively managed $2.2MM advertising budget- Identified $1MM savings by uncovering inefficient nonworking spend- Developed and implemented Scotties® brand strategy to revitalize brand in a stale category- Strategic partner with key retailers to motivate shoppers to purchase PL paper products using category trends, leveraging data and product innovation.

Neenah, Wisconsin, United States

- Effectively managed P&L, optimized overall business size and portfolio- Developed and executed Corporate Brand strategy within first 90 days in role- Elevating the role of Corporate Brands within sector SBP and strategic link across category business objectives- Unlocked $33MM NS growth by gaining alignment with Corporate Brand partners to move.

Neenah, Wisconsin

- Lead in solidifying marketplace position and marketing plans for total Cottonelle® brand.- Stretched to fill both S&I and BPE simultaneously to launch Regimen brand strategy to drive category growth- Accountable for record setting FW NS (+10MM) and Dry OP (+1MM) in 2019 by owning playbook, participating in monthly brand demand reviews, capacity reviews.

Neenah, Wisconsin

Neenah, WI

- Relaunched SCOTT Extra Soft to SCOTT ComfortPlus. 2-year innovation project to return a declining brand to growth.- Fueled growth in 2017 when SES was forecasted to decline (+$2MM vs. -$0.5MM forecasted)- Annual Operating Plan (AOP) FC Sector Lead. Delivered financial objectives and aligned with brand strategies. Developed new KC North American processes.

Neenah, WI

Responsible for providing strategic marketing research leadership grounded in consumer and market understanding for the bath tissue category business in North America. Managed research studies that supported key initiatives and drove decisions for SCOTT brand and Cottonelle brand products. I shaped and executed brand research plans, advertising programs.

Neenah, WI

Responsible for providing strategic marketing research leadership grounded in consumer and market understanding for the SCOTT brand business in North America. I helped to shape and execute brand plans, commercial programing and product development by influencing multi-functional teams on key consumer and market drivers within the business.

Primary communication conduit between the Consumer Relationship Center and SC Johnson cross-functional business teams – providing meaningful consumer insights that benefit the business and translating business initiatives to support service strategies and ensure consumer service excellence.Key member of the Space Bag acquisition integration team. Lead on.

Managed day to day activity for business segment by collaborating with cross functionals and analyzing multiple data bases.

Gathered and analyzed supply-demand data for the Indirect Materials and Services - Procurement department.

Coordinated marketing, sales, leadership & performance training sessions locally and globally.[July 2003 – May 2008, March 2009-June 2009]

Bachelors Of Science Degree, Business Management; Marketing

Activities and Societies: Tri-Sigma, Cap-Sim LeaderDegree in Business Management with a concentration in Marketing and a minor in.

Principles Of Marketing Research Certification, Marketing Research

Business Research Certification, Marketing Research

This certification represents specific knowledge needed to succeed in researching while utilizing the best and appropriate data for.

Digital Marketing Training, Digital Marketing & Business Strategy

The Kimberly Clark Digital Certification Program is designed to build strong digital capabilities and skills among their Marketers. The.