Ashley Ali Email & Phone Number

San Francisco, California, Us

- Parcon Media - Feb 2019- March 2020 - Lionhurst Media - September 2019 - March 2020 - Coolhaus - February 2019 - March 2020- Polaris Marketing & Consulting - July 2022 - Present

Los Angeles, Ca, Us

Irvine, California, Us

San Francisco, California, Us

• Oversaw & managed all paid media channels with total spend of $13M/mo• Scaled account by 1300% in spend while growing leads 3000% and improving CPA efficiencies throughout pandemic• Worked closely with clients to implement new strategies to maximize sales and leads• Developed A/B testing strategies on various objectives• Trained incoming account managers on paid search, social and shopping • Reported weekly/monthly on client performance

Paris, Paris, Fr

• Tested & optimized all paid advertising channels to maintain strong ROAS - search, social, retargeting, app, display, programmatic, increasing bookings by 20% and GMV by 27% YoY• Developed & implemented strategy to target gay audiences across social networks• Tested funnels to identify optimal acquisition strategy • Analyzed host & travelers to understand customer behavior• Measured performance and made recommendations based on performance in weekly & monthly reports

• Managed, created and continuously optimized paid search campaigns across Google, Bing, and Facebook with spend that totaled up to $500K+/mo• Developed and executed strategic social media plan across Facebook, YouTube, and Pinterest to build brand awareness and increase consumer engagement • Developed backlinking strategies to help increase boost SEO across websites for clients and oversaw outreach • Oversaw and worked closely with 4 specialists and interns on social media posting schedules, search campaign creation, keyword research, blog and article creation, and backlink outreachesoversaw outreach• Oversaw and worked closely with intern and freelance team on social media posting schedules, campaign creation, blog and article creation, and backlink outreaches

New York, Ny, Us

-Helped increase leads 19% YoY after performing account restructure for agency's largest SEM client-Employed direct response and brand building tactics to generate leads and awareness across multiple verticals via paid search and retargeting-Managed and continuously optimized search campaigns for 14 accounts across Google & Bing based on various client KPI’s-Paced monthly budgets of up to $1M to ensure optimal monthly spend-Reported on weekly/bi-weekly/monthly/quarterly client performanceWorked closely with clients to develop new ad copy, keyword ideas, and tightly themed ad groups

Holmdel, Nj, Us

• Created content marketing plan to boost SEO for client• Assisted in creating Pay-Per-Click campaign for clients • Optimized Pay-per-Click campaigns for clients• Became familiarized with Google AdWords and Google Analytics• Used social media marketing in a results-oriented way