Ashley Allen (Madding) Email and Phone Number

Developed and earned trust with C-suite personnel and associates within account to establish high and positive average, penetration and spend growth. Helped develop training, internal and external, as well as strategize creative ways to drive tool use and excitement within each company.• Managed 20+ accounts, ranging from $750M to $7MM annual recurring revenue (ARR)● Onboarded customers, managed adoption across company tools, led trainings, maintained and grew ARR year after year, including renewals● Worked with C-Suite and/or Travel Managers within each account to strategize and set goals. Adjusted programs as needed based on work culture and success metrics● Collaborated with sales, finance, support, and engineering to ensure customers and TripActions collectively maintained industry-leading standards to grow the partnership● Drove positive account Net Promoter Scores (NPS), full book average: +41● Compiled and presented Launch, Quarterly, and Yearly Reviews to each account● Zero account churn in 18 months on the team

Build professional relationships with clients that sustain and grow their promotions with their consumers. Maintained Strategic accounts, work with various departments internally for solutions and client support, train all new hires within operations, maintain subject matter expertise and share and provide newest protocols or workarounds to the rest of the team. - Manage all coupon lifecycle initiatives for two of our largest Fortune 400 Strategic CPG Accounts- Manage Asset collection for planned programs and work with client teams to ensure flawless execution of desired campaigns- Eliminated rush requests from 40% to 0 in 3 months of time for strategic accounts by working closely with clients to foster relationships and adhere to SLA’s.- Guide clients to utilize customer creation tool - reducing single coupon implementation time by 50%- Subject Matter Expert in multiple platforms or processes – Coupon Factory SOPs, PID Publishing SOPs, and - Bricks Troubleshooting, responsible for training new hires and maintaining documentation- Part of Internal Taskforce to give other teams opinions on situations and effects of actions. If large changes are to be made, I help vet them out before rollout.

One of two people chosen to take on the additional role of Clearing House agent for the Company. Maintained clearing clients on top of normal Campaign Manager duties and pulled reports and supplied redemption numbers to my accounts that were being cleared through Coupons.com. • Maintained 30-45 accounts on the clearing end, while still maintaining the normal Campaign Management duties• Completed a Lean Six Sigma Analysis with our Analysis Team to make the overall Clearing process more efficient and reduced the process by at least 1 week for both internal and external parts. • Supplied Sales with the tools to properly sell the Clearing products

Developed operational relationships and account strategies with clients and their agencies. Managed entire execution of clients’ digital campaigns and provided post campaign analysis and optimization.• Piloted this program that was established and changed the Program Manager position to a split Account Manager and Campaign Manager team.• Reviewed live programs and provided troubleshooting assistance to client’s implementation team• Assisted clients with technical execution, program implementation, and first-tier technical troubleshooting• UAT tested internal system upgrades to help bridge the gap of updates among the team

At Standard Register I went through a 3 month training session to start off my career. After my return from training, I began working with customers to help manage their accounts. I worked one on one with different hospitals and clinics, ie. Kaiser Permenente and St Mary Medical Center, and made sure they were compliant with California rules and regulations, while driving their cost savings and making sure that they had whatever they needed to allow for better patient safety and patient focus.

With this job, you had to learn to be patient and know how to help your guests. This job had a high volume of guests coming and going at all hours of the day, all having different needs. Here I was able to get the guests checked into a lovely hotel, help with reservations, and on occasion help them to do special surprises for loved ones and family. The best part about this job was getting to know the guests, being remembered by the guests and helping them make their stay the best and most memorable that it could be.

I worked here from 09/06 - 04/07 and again 01/08 - 07/08. I was working here an average of about 30 hours a week while going to school and getting my college degree in Marketing at Cal Poly San Luis Obispo. This job was all about customer service and understanding Sears' products to give customers a variety in what they were looking for. I was the first and last person most of these people saw in this store and in addition to selling jewelry, I was there to make people feel welcome and appreciated when they walked into our store. - 2nd in jewelry sales and care plan distribution (2007)- Responsible for keeping count of precious jewelry up to $2000 dollars- Entrusted my displays in 2008 for regional manager visits- Cashiered and took in payments up to $1000 cash

- Promoted Project Adlego on Cal Poly campus using social media and hold events for individual programs.-Interact and cooperate with a national system of colleagues as well as network with campus leaders. - Earned the Measure Up Performance Award- Juggled up to three projects at one time- Design and developed marketing tactics with my single co-worker within a small budget