Ashley Alt Email & Phone Number

United States

Reston, Va, Us

Scranton, Pa, Us

Leading a team of nine that consists of three departments: Alumni Engagement, Annual Giving, and Communications. Responsible for identifying and delivering creative new opportunities to engage both internal and external stakeholders in the mission of The University of Scranton. Oversees the development and execution of alumni and donor communication strategies, aiming to promote interaction with the University through events, volunteer opportunities, fundraising campaigns, and digital content. A member of the Advancement leadership team, supports and advises the Vice President on executive thought leadership, strategic staffing, organizational design, and upper management reporting.

Scranton, Pa, Us

During a period of University leadership transition, appointed to oversee external communication strategies and streamline internal processes for executing communication campaigns. Maintained existing Annual Giving responsibilities.

Scranton, Pa, Us

Leading a team of five, implemented annual fundraising campaigns aimed at increasing dollars and donors through targeted mail, phone, and digital strategies. Increased retention of annual donors from 48% to over 60% after the first year. Launched the University's first-ever digital Day of Giving campaign, as well as a loyal donor recognition society.

Lowell, Ma, Us

Expanded the Annual Giving team to include a focus on leadership giving. Built partnerships with college deans, faculty/staff, and external volunteer groups to successfully increase alumni donor count each year through targeted fundraising campaigns. Continued to oversee and contribute to direct mail, email, phone, and digital solicitation development.

Lowell, Ma, Us

Managed and implemented a comprehensive annual giving campaign aimed at attracting and retaining donors through strategic cultivation and solicitation. Executed targeted direct mail, email and phone solicitations, leading all stages of solicitation development from planning and data segmentation through design and production. Recruited volunteer groups, including the Parents Advisory Board, the Faculty/Staff Giving Committee and the Senior Class Gift Committee. Initiated creative donor recognition methods designed to acknowledge current support and encourage renewal. Developed fresh, compelling content for alumni eNewsletter, annual giving web pages and social media platforms.Analyzed year-to-year data in order to identify donor trends, project growth and build solicitation strategies. Supervised part-time student worker to assist with various projects and annual giving tasks.

Scranton, Pa, Us

Managed efforts for special fundraising initiatives, including specific components of the Royal Fund goal and alumni participation growth. Developed content for targeted email and direct mail solicitations. Recruited and managed volunteers and collaborated with University faculty and staff on special-interest fundraising projects.

Scranton, Pa, Us

Implemented student/young alumni programming designed to increase Alumni Society awareness and engagement. Served as staff liaison to Young Alumni/Student Engagement Committee. Worked with annual giving office to promote senior class gift and student philanthropy. Planned, promoted and attended various Alumni Society events. Coordinated marketing initiatives aimed at increasing alumni participation in affinity programs. Wrote content for marketing materials, emails and Web pages used to promote Alumni Society initiatives and events. Organized and supported class committees as part of class affinity initiatives and Reunion. Recruited and advised various volunteer committees in support of alumni events and initiatives.

Produced a mixture of content for company website, including employee biographies, case studies, product descriptions and company history. Embedded HTML coding as directed to publish new Web content. Composed scripts for webinars pertaining to e-commerce success tips and product launches.Conducted and presented competitive research pertaining to e-commerce products, Internet Marketing, and call center services. Proofread article submissions for the company publication, eBiz Insider. Published weekly blog posts discussing industry-related trends and current topics. Wrote copy for email blasts to communicate new product announcements, current promotions, and company-related updates. Served on a creative task force as part of a company-wide project to re-brand the Solid Cactus Call Center and the Internet Marketing division.

Master Of Business Administration, Human Resources Concentration

B.A, Communication, Advertising; Marketing/Management Cognate