Ashley Amir Email & Phone Number

San Francisco, California, Us

Los Angeles, California, Us

Lead patient and provider growth at Origin, the nationwide leading provider of pelvic floor physical therapy.

Lead product marketing and integrated go-to-market strategy and planning for consumer healthtech software with over 500,000 users Use data-driven insights and competitive research to develop our brand and product positioning; communicate the value proposition of products to all growth teams to produce high-performing targeted adsOwn customer journeys and lead execution of omni-channel campaigns (email, in-app, social) that drive conversion, engagement retention and NPS among current user base

I blend storytelling, with human-grounded insights to help brands across all categories unlock ways to connect with their consumer, and identify their competitive advantage.Brands i've worked with: Google, General Mills, ConvertKit, ABinBev (Michelob Ultra, Heineken), Charles Schwab and more.

Chicago, Illinois, Us

Build insight-driven strategies (brand, content, channel) across a wide range of industries that guide every part of the brand process. Clients include: Google, Labatt, Tishman Speyer, Keurig Lead both qualitative (WGSN, Mintel, Trendwatching etc.) and quantitative research efforts to understand consumer motivations and behavior and identify brand whitespace and opportunities.Manage and facilitate cross-functional collaboration with creative and account services to execute strategic initiatives developed to deliver end-to-end results for clientsSelect Programs //Google Pixel: With the launch of the Google Pixel 3, we had six weeks to strategize, plan and execute an immersive record shop experience that combines music and technology with a Pixel 3 in-hand. In one week, 7k consumers visited the pop-up shop, resulting in a 41% increase in purchase consideration of the Pixel 3.Whassup Again | Budweiser 2020 Superbowl: Developed the creative strategy for a TV spot that aired across Canada at the 2020 Superbowl. The integrated campaign resulted in 104M impressions.

2018 Cohort UWO business Accelerator: Plentiful was a single serving superfood cube designed to meet the varying needs of health consumers.As founder, I led brand development, sourcing and production as well as the go-to market strategy.I also participated in a number of business plan competitions and pitched to leading investors in the wellness industry.

Mississauga, Ontario, Ca

•Managed strategic business decisions and oversaw day-to-day operations for four artists, responsibilities included: marketing/brand positioning, distribution, communications, budgeting and sourcing revenue opportunities•Launched three albums and successfully deployed a $100k national marketing campaign by optimizing the mix of traditional mediums and digital channels while leveraging A/B testing to maximize reach and minimize spend•Cultivated and leveraged relationships to access top media placement on Spotify, Apple Music, Amazon and VEVO resulting in significantly increased album sales and streams in addition to expanded fan base exposure

Rebranded artist’s image to align with the targeted demographic resulting in successful international album launch; received Gold certification (80,000 units) in two countries and a JUNO nomination

Dorval, Québec, Oo

• Developed marketing campaigns and partnerships with trade media, luxury brands and international festivals (TIFF, Telluride); achieved the goal of gaining media exposure within the entertainment industry, resulting in qualified sales leads• Designed and implemented a centralized media tracking tool in collaboration with Salesforce.com to streamline business operations across functional groups

Montreal, Quebec, Ca

Master Of Business Administration - Mba

Public Relations Diploma, Public Relations

Ba, Psychology And Sociology

Ba, Psychology

Education record

Education record