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Accomplished design professional and highly-skilled creative problem solver, with 10+ years experience in design and a proven track record of delivering measurable business results and delightful user experiences through digital design touchpoints. As founder and product designer for stationery brand Fine Day Press, I utilize user research, competitive analysis and journey mapping to optimize user experience, resulting in increased sales and user engagement. My design consulting business has led to successful partnerships with owners and stakeholders to create meaningful solutions in the beauty, e-commerce and event space. An intrepid self starter and dedicated optimist, I bring a sunny outlook to the team dynamic and a sense of delight to the design thinking process. I’ve also led workshops on art & design, and received numerous press features and several industry accolades for my stationery business, including The Knot Best of Weddings Hall of Fame, 2022 Best Overall Event award from ILEA (International Live Events Association), Green Design Award and Designer to Watch, both by Stationery Trends Magazine.
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Senior Product DesignerAtlassianAustin, Tx, Us
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Product Designer | Ux DesignerFine Day Press May 2019 - Present• Designed responsive e-commerce wedding invitation website from initial ideation through several iterations and prototypes as business evolved to over 70 products across 4 core product lines• Improved conversion rate by 21% by implementing qualitative and quantitative research and user survey feedback into strategic site redesign, designed to address pain points of engaged couples• Conducted user research to define wedding invitation purchasing journey, informing design of user-centric automated email campaign, resulting in 67% increase in email open rate and a 54% rise in click-through rate -
Founder | Stationery DesignerFine Day Press Apr 2014 - Oct 2024• Developed e-commerce brand from original ideation into highly-reviewed, industry-recognized profitable solopreneur business, creating bespoke wedding stationery delivered throughout the U.S. and internationally• Created annual sales growth of at least 18% for 8 consecutive years• Developed brand strategy and initial ideation for wholesale stationery line, sold in retailers across the U.S. then oversaw brand transition from whole stationery to DTC e-commerce wedding invitation line
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Freelance Visual DesignerAshley Austin Design May 2017 - PresentFreelance website and mobile designer creating meaningful digital designs in SaaS, e-commerce, beauty, lifestyle, and non-profit.
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Ux/Ui Designer • UnionAshley Austin Design Apr 2024 - Oct 2024• Collaborated with content strategist and stakeholders on streamlined onboarding across 10+ POS touchpoints for data-driven SaaS company, generating improved user experience for new clients• Created and implemented designs in Figma for digital installation manual, corresponding quick start guide, a series of detailed illustrations, and collateral within existing design system
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Website Designer • Gagne FoodsAshley Austin Design Aug 2018 - Apr 2024• Multi-year partnership with nationally-recognized bakery, where I led successful brand redesign for 2 distinct brands (wholesale and DTC) and corresponding websites for separate revenue streams, 1 e-commerce store, 20+ packaging designs, various sales tools• Designed and built responsive, mobile-friendly e-commerce site in time for peak holiday season sales, leading to immediate profits in online sales across 5 product lines• Conducted market research to gather insights and improve wholesale website usability for buyers and sales reps resulting in increased in-store placement in 100+ Whole Foods & Costco stores
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Brand DesignerAshley Austin Design May 2014 - May 2020Founding designer, developing initial brand strategy and visual identity for new-to-market service- and product-based businesses between 2014 and 2020Clients include:Noa&Co | Mamalou | Only by Nina Fitzgerald | Rebekah Vinyard Jewelry | Revelry | Hello Sweet Dreams | Hawthorne & Poppy | Cheryl Zibisky Photography
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Mobile App Designer • Charity DynamicsAshley Austin Design May 2017 - Sep 2017• Partnered with CEO and iOS developer on pixel-perfect mobile app redesign within accessibility standards• Re-designed Boundless Fundraising mobile app, the #1 mobile fundraising app, allowing participants to raise 3 times more by connecting and engaging with potential donors• Introduced gamification elements to encourage participation, resulting in increased active user time
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Freelance Graphic DesignerAshley Austin Design Apr 2010 - May 2014Diverse range of work, including packaging design for global beauty brands, website design, event design, and branding and identity projectsClients include:Estée Lauder Companies | Bath & Body Works | West Elm | Beardwood & Co | The Grace Institute
Ashley Austin Skills
Ashley Austin Education Details
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Miami Ad School Atlanta @ Portfolio CenterGraphic Design -
The University Of GeorgiaGraphic Design
Frequently Asked Questions about Ashley Austin
What company does Ashley Austin work for?
Ashley Austin works for Atlassian
What is Ashley Austin's role at the current company?
Ashley Austin's current role is Senior Product Designer.
What is Ashley Austin's email address?
Ashley Austin's email address is aa****@****air.org
What is Ashley Austin's direct phone number?
Ashley Austin's direct phone number is +1 315-717*****
What schools did Ashley Austin attend?
Ashley Austin attended Miami Ad School Atlanta @ Portfolio Center, The University Of Georgia.
What skills is Ashley Austin known for?
Ashley Austin has skills like Leadership, Team Building, Banking, Credit Cards, Sales, Customer Retention, Cross Selling, Customer Satisfaction, Credit Risk, Community Engagement, Finance, Team Leadership.
Who are Ashley Austin's colleagues?
Ashley Austin's colleagues are Himanshu Malhotra, German O., Issahaku Hadi, Ryan Garrett, Ali Salehi, Rhianna G., Baris Ilhan.
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