Ashley Austin Email & Phone Number

Austin, TX, US

• Designed responsive e-commerce wedding invitation website from initial ideation through several iterations and prototypes as business evolved to over 70 products across 4 core product lines
• Improved conversion rate by 21% by implementing qualitative and quantitative research and user survey feedback into strategic site redesign, designed to address pain points of engaged couples
• Conducted user research to define wedding invitation purchasing journey, informing design of user-centric automated email campaign, resulting in 67% increase in email open rate and a 54% rise in click-through rate

• Developed e-commerce brand from original ideation into highly-reviewed, industry-recognized profitable solopreneur business, creating bespoke wedding stationery delivered throughout the U.S. and internationally
• Created annual sales growth of at least 18% for 8 consecutive years
• Developed brand strategy and initial ideation for wholesale stationery line, sold in retailers across the U.S. then oversaw brand transition from whole stationery to DTC e-commerce wedding invitation line

Freelance website and mobile designer creating meaningful digital designs in SaaS, e-commerce, beauty, lifestyle, and non-profit.

• Collaborated with content strategist and stakeholders on streamlined onboarding across 10+ POS touchpoints for data-driven SaaS company, generating improved user experience for new clients
• Created and implemented designs in Figma for digital installation manual, corresponding quick start guide, a series of detailed illustrations, and collateral within existing design system

• Multi-year partnership with nationally-recognized bakery, where I led successful brand redesign for 2 distinct brands (wholesale and DTC) and corresponding websites for separate revenue streams, 1 e-commerce store, 20+.
• Designed and built responsive, mobile-friendly e-commerce site in time for peak holiday season sales, leading to immediate profits in online sales across 5 product lines
• Conducted market research to gather insights and improve wholesale website usability for buyers and sales reps resulting in increased in-store placement in 100+ Whole Foods & Costco stores

Founding designer, developing initial brand strategy and visual identity for new-to-market service- and product-based businesses between 2014 and 2020Clients include:Noa&Co | Mamalou | Only by Nina Fitzgerald | Rebekah Vinyard Jewelry | Revelry | Hello Sweet Dreams | Hawthorne & Poppy | Cheryl Zibisky Photography

• Partnered with CEO and iOS developer on pixel-perfect mobile app redesign within accessibility standards
• Re-designed Boundless Fundraising mobile app, the #1 mobile fundraising app, allowing participants to raise 3 times more by connecting and engaging with potential donors
• Introduced gamification elements to encourage participation, resulting in increased active user time

Diverse range of work, including packaging design for global beauty brands, website design, event design, and branding and identity projectsClients include:Estée Lauder Companies | Bath & Body Works | West Elm | Beardwood & Co | The Grace Institute

Graduate Studies, Graphic Design

Bfa, Graphic Design