Ashley B. Miller Email and Phone Number

Wilshire Law Firm, is a distinguished, award-winning legal practice with over 15 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are committed to upholding the highest standards of Excellence and Justice, and we are United in our dedication to achieving the best outcome for our clients.As Chief Marketing Officer, I am accountable for driving Wilshire Law Firm’s brand strategy, enhancing market presence, and achieving ambitious growth objectives, with key responsibilities including the following: • Develop and execute comprehensive marketing strategies to support the company's overall objectives.• Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.• Drive brand awareness and positioning through innovative campaigns and initiatives.• Analyze market trends and competitor activity to optimize marketing efforts and identify growth opportunities.• Collaborate closely with cross-functional teams to ensure alignment and support business goals.• Oversee the planning and execution of digital marketing, advertising, and promotional activities.• Manage an industry-leading marketing budget and allocate resources effectively to maximize ROI.• Provide strategic guidance to senior leadership on marketing insights, challenges, and opportunities.• Lead client acquisition efforts primarily across digital channels, optimizing ROI and conversion rates.• Utilize data-driven insights to continuously refine marketing strategies and tactics.

• Responsible for driving full lifecycle marketing strategies across 25+ credit card products for the Citi Retail Services Specialty Partner Group division, including launching four new products in three years.• Charged with building prowess across marketing disciplines to deliver business model expansion and revenue growth. Success predicated on ability to evolve key capabilities and customer interventions to drive increased sales, new accounts, receivables growth, digital adoption and retention.• Partner with internal teams, creative agencies, and external vendors to bring more than 500 marketingprograms to life each year, with an ongoing focus on ensuring strategies provide a point of differentiation in the highly competitive payments arena.• Ownership of annual marketing plan and defining key performance indicators, inclusive of campaign strategies, segmentation and offers, to align on priorities and resources to deliver results in a highly matrixed environment.• Accountable for $50 million+ annual marketing budget, driving expense rigor and closely monitoring campaign results to inform future investment strategies.• Strong focus on control in heavily regulated financial services industry, including ownership of marketing process and procedure manuals, and regular monitoring to drive compliance and identify risks.• Led full reorganization of marketing team to enable focus on driving key priorities forward, including identifying resource gaps and recruiting new talent to position team to meet, and exceed, business expectations.

• Accountable for driving new accounts, sales, receivables, and revenue across key partner relationships and core marketing platforms.• Led Marketing for key strategic partnerships, including new account acquisition, card usage, and sales through targeted direct marketing, promotional offers, associate engagement strategies, and broad credit integration.• With expanded role, maintained all previous responsibilities for defining overarching existing customermarketing strategy to drive engagement, spend diversity, loyalty and usage.

• Responsible for the development of cross-franchise existing customer marketing campaigns to driveengagement, define program contribution, enact key performance indicators, and ensure efficient program development, execution and delivery against goals.• Articulation of target client strategies, customer experience and journey-mapping by creating a multi-year vision for best-in-class capabilities, including support, requirements and contribution.• Full integration and transparency across the business to ensure strategies and deliverables were fully aligned with partner needs, regulatory requirements and business policies.

• Responsible for the development of credit marketing strategies to drive partner and Citi results, including strategic development and thought leadership to deliver 2X incremental sales goal in program year one.• Key player in building collaborative relationship with Best Buy, with contributions recognized as being instrumental in establishing Citi’s credibility with Best Buy as sophisticated marketers.

• Led new organization in a broad spectrum of marketing activities, including point of sale applications and disclosures, print production and distribution, regulatory communications, card issuance and fulfillment, and tradeshows.• Delivery of over $11MM in savings to the business through process reengineering, streamlining vendor relationships & contract negotiations.

• Led existing customer marketing for The Home Depot portfolio, from strategy to execution to drive engagement, sales and revenue.• Built Rewards Center of Excellence to manage six unique rewards programs, including Sears Choice Rewards, The Home Depot Rewards and Diners Club Rewards, by leveraging knowledge and best practices to deliver efficiencies, while supporting individual business and partner needs.

• Managed marketing team and relationship managers in the strategic planning and ongoing management of rewards programs for the Commercial Payment Solutions business.• Managed 50+ travel partner relationships, including airline frequent flyer and hotel frequent guest programs. Leveraged relationships to deliver promotions, value-add offers and benefits.• Partnered with Citi proprietary rewards team to ensure that Citi Business customer needs were met.

• Directed the US and Canadian Club Rewards programs to deliver two full-scale loyalty programs and lead benefits of the Diners Club cards.• Held three roles over seven years, each with increasing responsibilities.• Launched Canadian Club Rewards, converting portfolio from Aeroplan Miles affinity program.• Member of core business development team for sale of Diners Club business to BMO.

Led marketing programs and sales development efforts for the networkMCI Fund, a Business-to-Business loyalty program.

Performed variance analysis, budgeting and forecasting to enable marketing teams and senior management to meet budget goals.