Ashley Back Email & Phone Number

Houston, Tx, Us

Houston, Tx, Us

•Revamped the client experience from beginning to end, including building a digital scheduling system and creating photography session planning meetings to increase client engagement and sales•Built strategic partnerships with local vendors to obtain new client leads and with major companies including Coca Cola and Igloo for large scale campaign work•Maximized a robust clientele system by personally maintaining contact with hundreds of clients to keep them engaged•Managed all studio operations, all client communication, and all staffing needs

Houston, Texas Area

•Acquired new customers by selecting key advertising opportunities in Houston publications and engaging influencers to ensure that they keep the brand in the forefront of their readers' minds•Re-engaged existing customers by establishing a brand-focused social media voice and creating targeted direct mail campaigns, including a seasonal lookbook taken from initial concept through photography and into print•Managed all store operations including overseeing necessary IT and infrastructure upgrades, maintaining expertise on all store systems, scheduling employees, creating sales reports, and providing sales support•Improved financial inventory control by creating new office processes that ensure inventory accuracy from receipt of goods through roll up of totals •Contributed to overall buying strategy by replenishing basic items on a weekly basis and analyzing trends for fashion buys

Houston, Texas Area

• Built regionally-specialized assortments out of the total jewelry buys for all 530 Francescas boutiques located nationwide • Planned the rate of flow of receipts (up to $.5 million in cost receipts per week) from the warehouse into the stores based on the seasonal and financial needs of the business• Provided feedback to buying team on how to perfect the product offering so that it meets the needs of the stores and ultimately the customer• Analyzed store, product, and trend data for use in allocation strategies

Dallas/Fort Worth Area

• Managed the David Yurman business (a top 5 volume vendor at Neiman Marcus), which achieved $52 million dollars in sales and a 9% increase in the 2013 fiscal year, making it one of few legacy brands still achieving growth • Executed company-wide brand focus events, resulting in two years of record-breaking events, most recently for $2.9 million in 5 days • Built relationships and communicated regularly with managers and associates from all 41 full-line Neiman Marcus stores to perfect their assortments and provide them with the marketing and training tools for a successful David Yurman business • Oversaw inventory by managing $25 million dollars in receipts each season, writing reorders on best-selling product, and maximizing existing inventory through transfers between stores • Projected receipts and sales volume in monthly business overviews • Improved office processes by building Excel spreadsheets to record store assortment request data

Dallas/Fort Worth Area

• Balanced competitive shopping assignments, classes and exams to measure mastery of necessary retail skills, and merchandise planning projects, while rotating in various divisions throughout the company in an assistant buyer role • Competed successfully against 40 others for placement in a permanent assistant buyer role

Austin, Texas Area

• Aided in production of custom clothing and collections for retail from initial concept to completion

• Aided in the procurement of the agency’s largest PR account in a competitive bidding process • Provided value to over 20 clients by monitoring and maintaining social media accounts and public relations campaigns • Developed and launched the agency’s first social media monitoring system

• Sold an average of 150 pairs of jeans daily as one of few associates chosen to be a Denim Expert due to strong performance • Marketed clothing to the Galleria’s local and international customers

Bachelor Of Science (Bs), Fashion/Apparel Design

Bachelor Of Business Administration (Bba), Marketing