Ashley Baker Email & Phone Number

Osterley, London

London, England, United Kingdom

Lead for the data, analytics and pricing function for a mid-sized cinema chain. Achievements include:- Transformed reporting from manual, time-consuming Excel reports to fully-automated PowerBI suite, saving 1 day a week of an analysts time- Created and developed the analysis team from scratch: hiring, managing and mentoring two analysts- Mapped out and organised the data warehouse using SQL, working with data engineers to pull disparate sources through APIs together in one… Show more Lead for the data, analytics and pricing function for a mid-sized cinema chain. Achievements include:- Transformed reporting from manual, time-consuming Excel reports to fully-automated PowerBI suite, saving 1 day a week of an analysts time- Created and developed the analysis team from scratch: hiring, managing and mentoring two analysts- Mapped out and organised the data warehouse using SQL, working with data engineers to pull disparate sources through APIs together in one place- Optimised pricing strategy to balance rising operating costs against highly elastic price demand- Led numerous cross-department analytical projects, including one focussing on concessions which led to a 10% increase in sales Show less

London, United Kingdom

Guest Insights Lead for the UK and Ireland, using data and research to build a customer profile, understand the customer needs and using this to optimise their experience. Achievements include:- Delivered customer segmentation across all European territories, working with local teams to adapt for different countries/cultures- Helped deliver the new customer experience survey across all European territories- Commissioned and conducted market research to deliver a customer closeness… Show more Guest Insights Lead for the UK and Ireland, using data and research to build a customer profile, understand the customer needs and using this to optimise their experience. Achievements include:- Delivered customer segmentation across all European territories, working with local teams to adapt for different countries/cultures- Helped deliver the new customer experience survey across all European territories- Commissioned and conducted market research to deliver a customer closeness project, helping all areas of the business understand our customer better - Worked with the CRM team to optimise performance through customer journey planning and A/B testing- Led and developed a team of analysts Show less

Manchester, United Kingdom

United Kingdom

Board Director and Trustee of a grant-giving charity that represents approximately 2,300 Barbershop singers from across the UK. Responsibilities include ensuring the organisation runs smoothly, organising and planning board meetings, ensuring the company is compliant with any company or charity laws including getting the organisation ready for GDPR, operating the charitable arm of the organisation as well as support the rest of the board in their activities.

Analyst lead on key accounts, analysing and understanding client data, advising on marketing strategy and managing junior analysts. Achievements include:- Revolutionised annual DM mailing plans for several clients such as Jack Wills and Chums- Used predictive modelling to optimise customer selections- Became a FastStats accredited trainer, helping clients implement FastStats to gain access to their SCV

In addition to my Senior Insight Analyst role, I managed 2 junior analysts until a permanent Insight Manager in the London office could be found. Tasks included workflow planning, support and advice through projects and workplace situations, 1-2-1s and objectives setting.

York, United Kingdom

Manchester, United Kingdom

- Conducted analysis which found that a closer match of staff demographics to customer demographics led to higher customer engagement scores- Found that employees who took longer than 6 months maternity were less likely to return to work- Led data visualisation roadshows to non-technical audiences, improving the data literacy of the business- Conducted research into the efficacy of the Employee Relations team, leading to a streamlining of that service

Manchester, United Kingdom

Used IBM SPSS Modeller to create propensity models such as CHAID, neural networks and Linear Regressions to aid customer selection and data sales

Altrincham

- Helped sell data lists to B2B clients using customer profiling to improve targeting- Created models in an outbound call centre to reduce the number of non-connecting phone calls and the efficiency of staff rotas