Ashley Baker
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Ashley Baker Email & Phone Number

Analytics Manager at Sky at Sky
Location: Chesham, England, United Kingdom 13 work roles 1 school
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Current company
Sky
Role
Analytics Manager at Sky
Location
Chesham, England, United Kingdom
Company size

Who is Ashley Baker? Overview

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Quick answer

Ashley Baker is listed as Analytics Manager at Sky at Sky, a company with 24780 employees, based in Chesham, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Ashley Baker.

Ashley Baker previously worked as Analytics Manager at Sky and Senior Business Analyst at The Light. Ashley Baker holds B.Sc (Hons), Mathematics, Statistics And Operational Research from The University Of Manchester.

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Email format at Sky

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Sky

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Profile bio

About Ashley Baker

I am an experienced and versatile analyst currently working in the commercial function at Sky.As a Senior Business Analyst at The Light, a mid-sized cinema chain, I led the data, analytics and pricing function, developing and owning the company's data and pricing strategies, creating and maintaining reports and dashboards, and delivering actionable insights to optimise performance and customer experience. I have over 16 years of experience in data and insight analysis, working across B2C and B2B clients in various industries, such as entertainment, retail, fashion, and financial services.I am passionate about using data to drive commercial strategy and decision-making, and I take a consultative approach with other teams, such as marketing, operations, and IT, to understand their needs and provide solutions. I have recruited and managed teams of analysts, empowering them to grow and excel in their roles. I am proficient in SQL, PowerBI, and Microsoft products such as Excel. I am also skilled in CRM analysis, customer segmentation, market research, and customer journey analysis.

Listed skills include Analytics, Data Analysis, Strategy, Customer Insight, and 20 others.

Current workplace

Ashley Baker's current company

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Sky
Sky
Analytics Manager at Sky
united kingdom
Website
Employees
24780
AeroLeads page
13 roles

Ashley Baker work experience

A career timeline built from the work history available for this profile.

Analytics Manager

Current
Sky

Osterley, London

Apr 2024 - Present

Senior Business Analyst

London, England, United Kingdom

Lead for the data, analytics and pricing function for a mid-sized cinema chain. Achievements include:- Transformed reporting from manual, time-consuming Excel reports to fully-automated PowerBI suite, saving 1 day a week of an analysts time- Created and developed the analysis team from scratch: hiring, managing and mentoring two analysts- Mapped out and.

Feb 2022 - Nov 2023

Guest Insight Manager

London, United Kingdom

Guest Insights Lead for the UK and Ireland, using data and research to build a customer profile, understand the customer needs and using this to optimise their experience. Achievements include:- Delivered customer segmentation across all European territories, working with local teams to adapt for different countries/cultures- Helped deliver the new.

Dec 2019 - Feb 2022

Senior Guest Insight Analyst

Manchester, United Kingdom

Feb 2019 - Dec 2019

Administration Director & Company Secretary

The British Association Of Barbershop Singers (Babs)

United Kingdom

Board Director and Trustee of a grant-giving charity that represents approximately 2,300 Barbershop singers from across the UK. Responsibilities include ensuring the organisation runs smoothly, organising and planning board meetings, ensuring the company is compliant with any company or charity laws including getting the organisation ready for GDPR.

Nov 2011 - Dec 2018

Senior Insight Analyst

Analyst lead on key accounts, analysing and understanding client data, advising on marketing strategy and managing junior analysts. Achievements include:- Revolutionised annual DM mailing plans for several clients such as Jack Wills and Chums- Used predictive modelling to optimise customer selections- Became a FastStats accredited trainer, helping clients.

Nov 2016 - Nov 2018

Team Leader

In addition to my Senior Insight Analyst role, I managed 2 junior analysts until a permanent Insight Manager in the London office could be found. Tasks included workflow planning, support and advice through projects and workplace situations, 1-2-1s and objectives setting.

Jan 2018 - Sep 2018

Hr Insights Manager

Manchester, United Kingdom

- Conducted analysis which found that a closer match of staff demographics to customer demographics led to higher customer engagement scores- Found that employees who took longer than 6 months maternity were less likely to return to work- Led data visualisation roadshows to non-technical audiences, improving the data literacy of the business- Conducted.

Jan 2014 - Mar 2015

Senior Analyst

Manchester, United Kingdom

Used IBM SPSS Modeller to create propensity models such as CHAID, neural networks and Linear Regressions to aid customer selection and data sales

May 2012 - Jan 2014

Senior Analyst

Lbm

Altrincham

- Helped sell data lists to B2B clients using customer profiling to improve targeting- Created models in an outbound call centre to reduce the number of non-connecting phone calls and the efficiency of staff rotas

Jan 2011 - May 2012

Insight Analyst

Lbm
Apr 2008 - Jan 2011

Management Information Analyst

Unicom
Sep 2007 - Apr 2008
Team & coworkers

Colleagues at Sky

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1 education record

Ashley Baker education

FAQ

Frequently asked questions about Ashley Baker

Quick answers generated from the profile data available on this page.

What company does Ashley Baker work for?

Ashley Baker works for Sky.

What is Ashley Baker's role at Sky?

Ashley Baker is listed as Analytics Manager at Sky at Sky.

Where is Ashley Baker based?

Ashley Baker is based in Chesham, England, United Kingdom while working with Sky.

What companies has Ashley Baker worked for?

Ashley Baker has worked for Sky, The Light, Odeon Cinemas Group, The British Association Of Barbershop Singers (Babs), and Xcmuk.

Who are Ashley Baker's colleagues at Sky?

Ashley Baker's colleagues at Sky include Lina Abdullah, Billy Mckay, Danilo Gavazzoni, Alexandra Alvarado, and Karl Tucker Cipd.

How can I contact Ashley Baker?

You can use AeroLeads to view verified contact signals for Ashley Baker at Sky, including work email, phone, and LinkedIn data when available.

What schools did Ashley Baker attend?

Ashley Baker holds B.Sc (Hons), Mathematics, Statistics And Operational Research from The University Of Manchester.

What skills is Ashley Baker known for?

Ashley Baker is listed with skills including Analytics, Data Analysis, Strategy, Customer Insight, Business Intelligence, Segmentation, Analysis, and Database Marketing.

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