Ashley Barrow Email & Phone Number

Philadelphia, PA, US

Promoted from a contractor to a full-time employee within the Digital Platforms Department.

Philadelphia, PA, US

Life insurance, Trust Services, College planning, 401k rollovers, preparation of wills, college education planning, annuities

Wilmington, Delaware, US

Baltimore, Maryland, US

Life insurance, Trust Services, College planning, 401k rollovers, preparation of wills, college education planning, annuities

Valley Forge, PA, US

• Brought onto the Internal Communications Team temporarily within The Chief Data Analytics Division to create SharePoint and internal content for a new program within their division focusing on data egress risk.

Philadelphia, PA, US

• Enabled employees in over 30 countries to operate at their best and fostered employee engagement by conveying timely, relevant information in terms that everyone could understand.
• Developed and managed an internal communications content calendar and a regular cadence of employee messaging supporting corporate HQ relocation and other organizational changes.
• Wrote employee stories and posted company news on SharePoint Information Exchange to amplify values.
• Developed, maintained, and managed vendor relationships in the UK, India, and the US.
• Cultivated internal communications plans for Human Resources and safety communications.
• Collaborated with Marketing on internal amplification of Environmental, Governance, and Sustainability report.

Philadelphia, PA, US

• Performed SEO analysis and keyword research in various platforms for several specialized service lines across the entire Penn Medicine website.
• Researched, updated and wrote blog content for health and wellness, heart and vascular, women’s health, and cancer service lines.
• Wrote SEO copy recommendations including headers, meta descriptions, and title changes.
• Managed tracked keywords and collaborated with the Content Team to help report and give guidance on organic content updates.
• Worked with the technical SEO specialist to help fix SEO problems identified in monthly crawls.
• Used SEO tools to look at competitors and report on where our competition was outranking.

Malvern, PA, US

• Curated monthly content strategies using keyword research and competitive analysis.
• Worked heavily in Google Analytics, measuring and reporting on organic traffic and conversion trends.
• Regularly optimized Google My Business and local citation listings.
• Optimized websites on various content management systems using SEO best practices.
• Conduced technical audits checking for broken links and usability errors on desktop and mobile sites.
• Completed monthly client reports and implemented website recommendations to improve search rankings and traffic to specific content.

Irving, TX, US

• Produced the 5 a.m. & 6 a.m. daily newscasts for broadcast across all platforms.
• Wrote & ordered news stories based on importance & relevance to audience; edited & approved reporters’ scripts, wrote scripts & all teases.
• Balanced news & feature content to create compelling broadcasts, managed timing of all segments, edited video.
• Gather information, stories and pieces from team members throughout the day.
• Collaborate with news director to select and prioritize content.
• Add stories and elements that will make the broadcast more attractive.

Needham, MA, US

Boston, MA, US

East Providence, Rhode Island, US

Providence, Rhode Island, US

Providence, Rhode Island, US

* Managed 10 writers & 5 editors; responsible for editorial decisions for online & bi-weekly print editions.* Wrote original community-based & breaking news stories; interviews included U.S. Senator Sheldon Whitehouse, Chancellor John Bowen & Sevyn Streeter.

Pawtucket, Rhode Island, US

New York, US

Master Of Arts - Ma, Journalism

Bachelor Of Science - Bs, Advertising

Study Abroad, Journalism