- Build and maintain strong client relationships, ensuring tailored marketing strategies align with their unique business needs.- Develop comprehensive marketing strategies encompassing SEO, social media marketing, email campaigns, and content creation.- Oversee all project phases from conception to execution, ensuring timely delivery within budget.- Utilize analytics to track campaign performance, adjust strategies as needed, and report ROI to clients.- Manage all aspects of business operations, including marketing, finances, client acquisition, and strategic planning.

Manage email channel, including creative ideation in collaboration with creative services, testing, deployment, and reporting. Organize and oversee various internal and external brand events, such as Sale Meeting Hospitality Suites with 180 attendees and the SEMA trade show in Las Vegas with over 160,000 attendees. Coordinate assets for digital platforms to ensure smooth operation and effective utilization. Enhanced Email Channel through A/B testing to improve audience insights and boost email volume, leading to a remarkable 19.4% YoY revenue growth and an average conversion rate of 6.07% in 2022 (+1.62% increase compared to the previous year). Continuing these initiatives into 2023, the channel is currently on track to achieve a +75% revenue growth and a 7% average conversion rate. Developed and implemented a communication plan for acquisition of a company, resulting in the additional of 100K new subscribers to Red Kap’s database. This plan effectively communicated the acquisition to customers, ensuring a smooth transition of profiles and secure information. The acquired list has driven an outstanding $135L in additional revenue through the email channel year-to-date.

Created and implemented email cadence by increasing communication to consumers by 61%, which resulted in +51% in revenue and +50% in transactions YOY within the DTC channel.Recruited and managed multi-media talent in order to reinvigorate the brand’s digital presence via web and social media platforms. These efforts drove +44.5% in traffic to website (45% being new users).Shifted PR & Social Media strategies to focus on influencer partnerships and organic seeding initiatives. Acquired +32% Instagram followers YOY.Managed third-party social media agency to utilize social media channels effectively in order to drive website traffic and conversion. DTC channel saw +549% in revenue, +511% in transactions, & +420% in users during 2018. Created and executed 360 degree new product launches— accounted for $650K in revenue and 24% of total business during 2018.Sourced and managed production company to produce first ever brand video and photo shoot featuring local influencers.Partnered with top influencer in major market to launch new product through Instagram Stories, driving a 412% ROI in 24 hours. Responsible for execution of all POS collateral and digital material for DTC and wholesale partners to drive traffic and increase retention online and in-store.

Researched and curated content within five lifestyle categories for Springible website. Edited and proofread all website content. Identified and interviewed website contributors, providing guidelines for content.Partnered with content team to create editorial calendar.

Executed retail bounce-back program to drive return traffic and sales during slow revenue months. Campaign yielded $115K with a 15% redemption rate, highest redemption on record. Revamped and implemented client loyalty program to 27 FP stores to help drive deeper client connections through gifting and entertaining. Developed streamlined tracking systems for stores. Loyalty clients spent +1.4% compared to the average customer which spent -15.3%. Cultivated partnerships with comparable brands in order to cross-promote products and increase brand visibility on multiple digital platforms and in-store.Supported retail product programs by injecting in-store activations for key doors and sending targeted emails via CRM.Worked cross-functionally with Creative team: conceptualized and produced POS brand collateral.Cascaded all marketing initiatives and programs to all international partners to support global brand alignment.

• Executed retail bounce-back program to drive return traffic and sales during slow revenue months. Campaign yielded $115K with a 15% redemption rate, highest redemption on record. • Partnered with local influencers in various markets to acquire new customers through in-store activations. In a six month period programs yielded $25K total event sales and 82% client capture rate • Managed all day-to-day communication with brand's international and wholesale partners, providing direction with promotional programs, events and other marketing initiatives. • Developed new mall marketing promotional program process to enable proper tracking and recording at store level to determine most successful offers for future programs. • Determined best options, placement and timing for regional advertising & ad lease obligations ensuring greatest brand visibility in market place in 2014 responsible for 43% increase in impressions. • Developed new gift with try-on for customer incentive program to test new product, resulting in $63K in sales and a 33% conversion on targeted product. • Supported Marketing Director and Marketing Manager in all department programs with a strong focus on marketing events in our 28 full priced retail stores. • Developed new sweepstakes entry process to capture customer data at a higher rate, resulting in a 3% increase to the overall retail database in a two month period.

As the Associate Marketing Coordinator at 7 For All Mankind I have a hand in all projects going on in the Marketing/PR department. As well as managing all administrative tasks in the department (invoicing, ordering supplies, etc) I work closely with each team member in executing all events and projects underway. These projects consist of, but are not limited to press previews, store events, company events, special events, assisting with product placement, coordinating photo shoots, and helping with partnership opportunities. My position is the true definition of multitasking and I have learned how important prioritizing is in this line of work. On top of my position in the Marketing department, I have contributed to the companies "Idea Network" by recently suggesting that we hold monthly internal sample sales to help make the company money. After presenting this idea to the Senior Leadership Team I was given the green light to move forward and execute this idea. Our first sale was a huge success, making the company $9.5K in just three hours. I am continuing these sales on a monthly basis and hope to make the company even more money with this months sale.

I worked closely with all internal departments to fulfill product requests in a timely manner to ensure opportunities for product placement in movies, magazines and television shows were possible. I also helped manage our companies employee store, working the daily sale with up to 50 shoppers per day. Paying close attention to detail, working quickly and precisely and also, adapting to change at a rapid pace were all important skills in this role as deadlines were very time sensitive leaving no room for error.

- Fulfilled and shipped online orders for an online women's clothing boutique- Paid attention to detail dillegently to ensure no errors were made, resulting in acheiving the highest weekly bonus for 82% of the year- Worked effiently and quickly, meeting personal quotas on a daily basis-