Oversee paid media strategy and implementation in growth marketing including: paid search, shopping and marketplace advertising across Google, Microsoft, Amazon, Walmart and most recently Target.

-Led the development and implementation of comprehensive paid media strategies across Google, Microsoft, Amazon and Walmart to help connect families with safe-tech.-Strategically managed the performance, creative direction, and budget optimization for a diverse range of paid media campaigns, including paid search, shopping, performance max, display, and sponsored products.-Leveraged data driven insights through continual testing to continually improve program efficiencies. This approach helped deliver a 20% decrease in cost per acquisition YOY

Freelance online marketing consultant, specializing in paid search, CSEs, affiliates and SEO.Have worked with small to large budgets to launch and test marketing initiatives in-house and with third party solutions. Extensive experience coordinating tracking and third party integrations.

Managed partner relationships for affiliates, paid search, SEO, content and CSEs for RST Brands and Flow Wall. Worked closely with third party groups, internal business team members and developers to facilitate third party integrations, tracking integrations, various testing, launching new campaigns, coordinating promotional messaging, reviewing content calendars, launch product feeds, and new marketing initiatives. Directed online marketing efforts for a website rebranding. Coordinated launching online marketing for a new brand launch, Sego Lily Home.

Assisted in-house team with paid search training, account management, expansion projects, portfolio restructures, and bid management.

Continued to lead paid search decisions and manage partner relationships. Managed large portfolios across major search engines. Created and carried out numerous tests to increase positive results. Expanded and trained internal team. Developed and carried out large expansion and restructure projects with team.

Led paid search team decisions and bid management. Oversaw management of partner relationships. Business lead for a number of internal development projects. Learned basic SQL to assist testing internal projects.

Assisted with account management, bid changes, reporting, and team projects.

Assisted affiliate team manage new and existing contacts. Worked with affiliates to create a positive partnership and better promote product.

Assisted customer sales and provided service to customers with issues. Verified valid prescriptions were present for incoming orders.