Currently working with a women’s clothing boutique to boost sales, build a brand community, and develop a sustainable strategy after identifying stagnancy in online sales and social media engagement. • Established regular meetings with management to review strategy performance, ensure content alignment with the brand, and discuss promotions.• Implemented consistent product drops, developed engaging content, and executed paid marketing tactics and email marketing, increasing online sales by 209% and growing the Instagram audience by 10%.• Ensure ongoing promotions, content strategy development, and website updates to maintain steady growth in sales and engagement.

Somerled Designs specialized in identifying key design and amenity elements for successful short-term rental (STR) properties. As an Installation Project Manager, I:• Efficiently communicated with contractors to ensure timely completion of renovations, delivery of items, and assembly of furniture.• Overcame unforeseen obstacles during remote and in-person property installations.• Managed budgets of $150k to $200k per property, ensured all design elements were installed, photographed the property, and communicated final results to the client.

Having graduated during COVID, I felt like I never really got the opportunity to take a "gap" and travel--which is something I always wanted to do. The opportunity arose, and I did it!

• Identified discrepancies between product usage among customers and marketing strategies, which led to undergoing comprehensive market research and the creation of the initial User and Buyer Persona Report based on 50+ customer surveys. This drove a strategic shift in messaging and the overall go-to-market strategy.• Increased warm leads and web traffic by creating 10+ e-commerce trend reports using our online sales database. The reports demonstrated platform value and contributed to our strategic email marketing campaigns.• Enhanced brand awareness and positioned the company as a thought leader in the e-commerce space by organizing the “Experts in E-Comm” series. Managed speaker coordination, webinar execution, and report creation for the campaign.• Introduced and optimized marketing channels (newsletters, TikTok, gated content) for engagement and demand generation.

• Developed and led the first SDR team at Particl.• Team sourced ~30% of Particl's total closed-won deals and 58% of total new business opportunities during my tenure.• Created the SDR playbook resulting in the highest meeting set rates in the company.• Introduced a highly effective prospect qualification method, attaining a 98% qualification rate for target ICP meetings.

• Doubled the company record of most inbound demos ever held.• Consistently ranked as the top-performing rep for six months as an inbound representative.• Promoted to an Enterprise SDR within six months of starting.

• Managed Instagram with 26k+ followers, led an aggressive influencer campaign, and created content.• Created and executed a month-long influencer campaign to grow brand awareness and drive product sales.

• Created Instagram advertisements and stories to publish to a 513k+ audience.• Designed weekly emails for a 300k+ audience and boosted engagement by implementing new features.• Attained record click-through rates with designs.