Element Advisory helps organisations deliver performance improvement through planning and execution. It focuses on strategy, business development and sales/marketing.Ashley advises businesses on enterprise-wide strategy development, including operating models, product development, sales/marketing, CX and capital investment opportunities. He has also worked successfully with various businesses on:- commercialisation strategies and being 'investment ready' - product launches- systems and operational improvements- pricing strategies and fee/scope negotiations- opportunity management and sales conversion- executive coaching- presentation preparation and coaching.

Working with organisations to activate or improve sustainability outcomes at an enterprise level, to help them effectively navigate their sustainability journey. Focusing on strategies to deliver:- carbon emissions footprints- carbon reduction/net zero plans- climate risk assessments- materiality assessments- strategy development and implementation- reporting to stakeholders, and - training/education.

à BLOC Superprestige Bicycle Beer is a craft beer brewed for cyclists. It's a refreshing, unfiltered blonde ale, rich in proteins and vitamins. Riding "à bloc" means going "flat out". Our beer is the perfect drink for after a ride. And because we want you to ride your bike and drink our great tasting beer every possible day of your life, we’ve added Alpine Minerals to improve rehydration and recovery. à BLOC is there where cycling achievements are celebrated and stories are told. Performance and challenging each other are some of life’s great experiences. Through them, friendships are forged, especially in cycling. Wherever we ride, we always carry with us a portion of our sport’s rich legacy. We wait at the top of the climb, and return together, because our performances are of little value if we cannot share them with friends. We ride together because it’s simply better to share our experiences. The language of cycling is universal. Cycling binds us together, making friendships which can last for years or just till the finish line.

Develop and lead the execution of key growth strategies, focussing on best-practice business development and continued improvements to operational effectiveness. This includes:• leading and managing state heads, directors and finance, HR, IT and operations teams• overseeing the firm’s financial and operational performance • developing and executing a firm wide Slattery strategy • engaging and leading the executive through governance improvements• introducing and embedding best-practice BD initiatives to improve client engagement• developing Slattery’s human resources capability.

Led and managed the Client Services Team, including business development, marketing, communications, design, and events. This involved:• influencing the firm’s thinking on business improvement strategies• leading all industry/client team strategic business planning• targeted and consistent client engagement strategy, amplifying the “voice of the client”• improving opportunity management • embedding pricing and recovery skills/principles • driving a greater focus on storytelling to articulate value outside of financial outcomes.Achievements• Strategy: facilitated strategic planning workshops for all industry teams/service lines• Business development: implemented a common business development engagement model, focussed on sharing insights/valuable ideas with clients to build trust and rapport• Pricing and recovery: drafted and introduced a firm-wide pricing and recovery policy; rolled out workshops to improve pricing negotiation skills and focus on articulating value for the client (both financial and non-financial)• Thought leadership: led workshops at Partners/Directors Conferences on various issues, including relevance in a changing market, being client centric and building rapport through insight generation • Client feedback: introduced a client listening program used to refine service delivery models • Industry leadership: developed and led a Managing Partners’ Forum to give leaders of successful professional services firms an opportunity to share insights about common challenges• Opportunity management: improved sophistication around opportunity management, including decision making, document production and preparation/coaching for presentations/workshops.

Led the firm's business development activities, focussing on key clients, industry sectors, opportunity management/coaching and pricing/value.

• Leading the national marketing and business development function for various business units to deliver long-term business value • Developing and implementing marketing strategies for key clients (Rio Tinto, Philip Morris, JPMorgan, KPMG) and business unit service lines (dispute resolution, insurance, insolvency, product liability, workplace relations) to facilitate business growth • Conducting feedback with key clients, as part of a firm-wide program to develop effective, long-term relationships and identify achievable, value-adding opportunities • Managing all tendering/pitching, including coaching/training partners for presentations

Intellectual property, corporate, energy/resources, infrastructureAdvised on, and drafted/negotiated documents for, multiple issues including risk management/allocation, legislative and regulatory frameworks, confidentiality, competition, commodity supply, large-scale procurement and licensing/distribution.

Assisted the Senior Counsel (Pharmaceuticals) with various legal matters, including licence and supply/distribution agreements. Worked closely with business unit managers to negotiate/draft documentation for commercial projects.