Ashley Bloxham Email and Phone Number
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A seasoned executive with 20 years of marketing and sales expertise, Ashley brings a transformative leadership style with focus in brand building and business transformation. Her proficiency ranges from consultative selling, strategic planning, marketing operations, customer-centric transformation, customer acquisition & retention, go-to-marketing planning, brand repositioning and building influential industry networks. Excels in hands-on management across multi-faceted functions, driving growth and fostering customer loyalty. Skilled in coaching and developing global teams, and is adept at navigating complex landscapes. A forward-thinking communicator, blending analytical acumen with visionary insight. Ashley thrives in a fast-paced environment, consistently delivering results that harmonize short-term gains with long-term objectives. She is recognized for driving innovative, data-driven solutions, that consistently deliver results in business. Ashley is currently, Executive Vice President, Marketing and Sales at ThomasARTS (TA), an agency specializing in health care marketing and advertising. In this role, she is a key member of the agency leadership team, leading client relations, business growth, marketing strategy, and media. Ashley has led work with many national health care brands, VSP, Aetna and Cigna, as well as regional brands, such as PacificSource Health Plans, University of Utah Health Plans, Florida Blue and Medica. Most people recognize her for her passion for health care marketing as she has spent the last 20 years supporting clients in everything from setting strategic vision to executional delivery of integrated marketing plans and transformational initiatives. Prior to TA, Ashley served in sales positions for RR Donnelley and Boston Scientific, earning several sales excellence awards during her tenure. She holds a bachelor’s degrees from Utah State University in Biology and Psychology. Ashley is currently strategic advisor to board chair of Point Blue Conservation Sciences, bringing her skills and expertise to bear in support of climate change and conservation initiatives. Specialties: Leadership, Marketing Strategy, Brand Awareness, Consultative Selling, Lead Generation, CRM Marketing, Product Strategy & Development, Marketing Strategies & Initiatives, Marketing Intelligence & Industry Trends, Budget Planning & Forecasting, Digital & Operational Transformation, Team Leadership & Performance Improvement, Client Acquisition & Retention, Roadmap Strategy & Strategic Planning, Contract Negotiation & Management.
Thomasarts
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Executive Vice President, Marketing And SalesThomasarts 2018 - PresentFarmington, Ut, UsIn this role, I am responsible for driving agency growth for a $37M business in addition to driving forecasted sales growth of 3%-5% annually across the healthcare and financial services divisions. I also drive a team of 74 including 52 client service professionals, 9 marketing strategists, and 13 media team specialists. Additionally, I am also responsible for agency brand development which includes awards, sponsorships, thought leadership opportunities, media investment, case study and blog development, and responsible for a marketing budget of ~$2M. My main accomplishments include increasing revenue growth by over 40% across 3 years by leading brand refinement efforts, developing strong value propositions, and heightening the company’s focus on digital transformation. I was directly involved in driving 54% of the total book of business by overseeing development, marketing, and communication strategy plans for 6 key accounts including CVS, Aetna, VSP Vision Care, and Pacific Source health plan. Additionally, I managed a cross-functional product strategy and an engineering team of 30+ people to develop and launch a new insurance distribution brand in 2020. I also oversaw the digital transformation, implementation, and adoption Salesforce CRM for the agency. Furthermore, I led and consulted on a 2-year growth strategy engagement for a regional insurance brand with executive leaders by managing the redesign of an enterprise website which included brand repositioning, product design, integrated marketing campaign development, and influencing a technology roadmap with the goal to drive people to the new website experience. Lastly, I led a multi-year engagement with national insurance company by overseeing the redesign of the shopping experience, implementation of a customer data platform and migration to a Salesforce Marketing Cloud.
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Group Account DirectorThomasarts 2016 - 2018Farmington, Ut, UsI was responsible for establishing and building strong working relationships with senior marketing clients. I also collaborated with 12 clients and cross-functional internal teams of 50+ people to develop and execute integrated marketing campaigns and initiatives focused on client success, agency profitability, and healthy long-term partnerships. In 2017, I was promoted from an Account Director to Group Account Director. Main accomplishments include having launched a new healthcare insurance company (Utah based CO-OP) and achieved 50% in awareness in the first year of business launch in a very competitive and saturated market with long-standing established organizations. Furthermore, I landed 3 new clients in 2016 with an aggregated total of $1.5M of revenue by leading strategy work, omni-channel campaigns, as well as providing creative marketing and media support. I exceeded target goals by effectively balancing the expectations and business goals of the clients and agency by developing project scopes, managing resources, milestones, and timelines. As an account director I was responsible for hiring, training, and supervising a team of 4 direct reports. Success in this role hinged on my personal leadership philosophies and unique innate abilities. I was consistently able to assemble cross-functional teams and effectively execute on a shared vision. I believe I was able to inspire performance by identifying and bringing out the individual strengths of those on my team. Through my leadership, I was able to win new clients, grow existing relationships, and build and retain a successful and high-performing team.
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Account Supervisor | Senior Account ManagerThomasarts 2013 - 2016Farmington, Ut, UsAs an account supervisor, I was responsible for building client relationships and fostering internal relationships. I oversaw and directly managed multiple streams of work in a high-paced environment by providing strategic leadership, planning, and leading execution efforts for multiple clients. Main accomplishments included having delivered flawless client service by maintaining strong relationships with key decision makers and ensure clients marketing objectives and services were met. I also managed a team responsible for the delivery of a variety of traditional and digital projects including email, direct mail, display banners, landing pages, social media, online content strategy, lifecycle marketing/CRM, and microsites. Lastly, I ensured that all projects are delivered to clients on time and on budget as well as taking ownership of financials for clients for all digital work including profitability, forecasts, budgets, and scoping.
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Clinical Specialist Sales Representative IiBoston Scientific 2012 - 2013Marlborough, Ma, UsAfter 8 highly successful years working for RR Donnelley, I had a desire to leverage my sales expertise in an environment more closely tied to the health and wellbeing of people. With my educational background in Biology, I decided to make a career move to Boston Scientific where I could bring my skills in sales and my knowledge of biology and human body together to drive better outcomes for patients. It’s why I joined Boston Scientific’s women’s health division to expand their endometrial ablation business along the Wasatch front. Calling on Gynecologists, Obstetric Gynecologists, Gynecologic Oncologists, and Urologic Gynecologists I was charged with influencing key decision-makers and end-users to garner support and preference for BSC's ablation technology. My success in developing relationships and building business came from my ability to develop a deep understanding of my customers from their rational to emotional needs, and recommend solutions that solved even the most challenging business problems. • Managed territory ranked 3rd in capitol units sold nationwide in 2012• Capital sales achievements resulting in over $400,000 in new disposables business annually• Grew and maintained $2.6 million in annual business volume -
Senior Sales RepresentativeRr Donnelley Global Turnkey Solutions 2003 - 2011Chicago, Illinois, UsMy experiences in college with my studies in Psychology and Biology fueled a fascination for working with people and understanding the way they think. It was this passion that led me to a career in sales. I found I could meet people and come to understand their needs and motivations, and then bring them the solutions that would help make them successful in their organizations. It’s is why I chose to work for RR Donnelley, where I could provide clients with industry-leading custom communications solutions to reduce costs, enhance ROI and ensure compliance by drawing from a wide array of proprietary and commercially available digital and conventional technologies in the area of premedia, printing, logistics, and business process outsourcing. During my time at RRD, I experienced the impacts of the 2008 economic recession firsthand. As businesses were folding and budgets were being cut, I had doubled down on building relationships and finding creative ways to differentiate my solutions in a landscape of reduced business opportunities. The hard work paid off as relationships I built during the downturn returned to me for help as the economy stabilized and budgets returned.• Consistently Ranked 1st or 2nd in sales to quota performance out of 12 representatives in the region• Awarded Sales Rep of the Year in 2006• Achieved "7 figure slugger" award for outstanding revenues in excess of $1M in 2006
Ashley Bloxham Skills
Ashley Bloxham Education Details
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Utah State UniversityBiology
Frequently Asked Questions about Ashley Bloxham
What company does Ashley Bloxham work for?
Ashley Bloxham works for Thomasarts
What is Ashley Bloxham's role at the current company?
Ashley Bloxham's current role is Visionary Marketing & Technology Executive | Head of Marketing, Sales & Client Service | Business Transformation.
What is Ashley Bloxham's email address?
Ashley Bloxham's email address is as****@****aol.com
What is Ashley Bloxham's direct phone number?
Ashley Bloxham's direct phone number is +180154*****
What schools did Ashley Bloxham attend?
Ashley Bloxham attended Utah State University.
What skills is Ashley Bloxham known for?
Ashley Bloxham has skills like Sales, Marketing, Sales Operations, Marketing Strategy, Account Management, Direct Sales, Contract Negotiation, Selling, Sales Management, Negotiation, Advertising, Training.
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