Ashley Boggs Email and Phone Number

Lead marketing and brand strategy development for Bon Secours Virginia (Richmond and Hampton Roads markets) to include 11 medical centers/hospitals, 5 freestanding E.D.s, and over 100 ambulatory care locations. Develop and implement annual strategic marketing plans to increase new patient volume and retention for urgent care, primary care, bariatrics, cardiology, and orthopedic service lines.Research and analyze consumer insights and health care data trends to lead and inform omnichannel campaign decision-making. Collaborates with cross-functional teams on campaign optimization. Oversee new provider/physician marketing to build awareness and engagement of referring providers.Promote access to health care services offered through digital health platforms, traditional care settings, and mobile health clinics to advance Bon Secours’ mission of providing care to the poor, dying and underserved. Storytelling and content creation for paid, earned, owned, and shared channels to include provider spotlights, nurses week, heart month, new technology advancements and milestones. Develop processes and streamline efficiencies for marketing support of nomenclature, COPNs, joint ventures, merger and acquisitions. Oversee brand integration and go-to-market campaigns of newly acquired medical practices.

Managed decentralized marketing team, responsible for merging and integrating three separate urgent care brands with two separate business models to include brand management and positioning, creative direction, strategy, content development, digital marketing, social media, and reputation management. As a result, this merger created the 10th largest urgent care company. Led co-branding and marketing for joint venture hospital partnership to support brand position as a hospital-affiliated urgent care delivery system and created tactics to educate patients and consumers on E.D. vs. urgent care utilization. Tracked marketing budget in its entirety of $2.4 million. Restructured budget to maximize spend, which led to a 24% increase in patient volume YoY. Responsible for new website including design, content, and overall enhancement of the online patient experience. Ensured project was kept within budget.

Collaborated with sales team to develop instrumental go-to-market strategies, value propositions, and sales collateral for service lines including physician referrals, occupational health, preoperative evaluations, athlete injury care, concussion management services, and travel medicine. Created and implemented marketing campaigns to increase patient volume during shifts in seasonality, such as flu vaccines and sports/camp physicals. Tracked repeat visits as a success metric. Implemented digital marketing strategy to increase new patient acquisition. Oversaw marketing and brand strategy for the ground-up construction build of 10 urgent care clinics.

•Project manager for Maxim’s Marketing and Communication web portal. Responsible for leading and coordinating all facets of the project lifecycle from conception to completion. •Developed integrated marketing campaigns from inception to completion for recruitment and business development purposes targeting referral sources(physicians/case managers), payer sources(insurances and waiver programs), clients (hospitals/medical facilities/health systems), and candidates(healthcare professionals) and patients. •Facilitated regular meetings with clinical, legal, and compliance leadership on new marketing materials. •Developed Maxim’s first content marketing strategy for traditional and digital channels. Strategy was implemented nationwide. •Member of the Business Development Center of Excellence committee. Serves as a liaison between committee and marketing department. •Managed all external vendor relationships on behalf of the marketing department.•Led rebrand of all companion business line marketing materials for three different target audiences- candidates, patients, and referral sources. •Developed new strategic direct mail process to target qualified healthcare professionals for home healthcare cases.•Developed and wrote copy to enhance Maxim Healthcare Services’ competitive position as the partner of choice in the fields of home healthcare, medical staffing, and wellness services.

•Develop and execute integrated marketing campaigns to support new member acquisition and increase renewal rates as well as other business line growth •Oversee and manage workflow of a 3-person department to ensure deadlines are met and within budget•Project Manager for AAA member loyalty program •Manage all media planning and buying including print, radio, outdoor, direct mail, tv, and digital•Track and analyze success of campaigns through ROI to make recommendations for future initiatives •Develop and maintain vendor relationships and partnerships •Responsible for budget planning and tracking for six different business lines•Use member relationship management to cross sell products to specific target audiences•Participate in strategic planning sessions with top AAA executives to provide marketing support for business line strategies and goals

•Managed media buying efforts by working with a variety of mediums and vendors to execute marketing strategies•Maintained accounting invoices and records for six business lines as well as assisted in budget planning•Coordinated all sponsorship marketing events•Developed marketing strategies tailored to each business lines goals (membership, travel, insurance, car care, financial services and member discounts) •Ad Coordinator for bi-monthly club publication•Copywriting and editing of marketing materials•Market research to find innovative ways to reach potential new members and increase renewal rates•Liaison between marketing department and front line staff