Ashley Boughton Email & Phone Number

I am in charge of the organic website and blog strategy for health care offerings. I perform audits and analyze data with Adobe Analytics, Google Search Console and Conductor to help inform SEO optimizations and new content opportunities.

Bloomington, Minnesota, United States

As an SEO Manager for Collegis Education, I was responsible for the overall SEO strategy for a national partner and the management of a team of 3. Daily work included analyzing websites for technical SEO opportunities, on-page SEO, user experience and conversion rate optimization. I worked to identify and implement strategies for increasing site traffic through organic search and stayed up-to-date on SEO trends and changes. I also created customized reports and dashboards using Google Analytics, Data Studio and Excel and used data insights to inform change.

Bloomington, Mn

As copywriter for Chu Vision Institute, I was responsible for creating and editing engaging copy for various media while ensuring all information remains accurate and compliant with rules and regulations for medical and non-profit marketing materials. I created the Chu Vision blog, which I maintainted with new content weekly. I posted daily on social media and was in charge of patient email communication copy and automation through Salesforce Marketing Cloud. I have also created brochure and educational materials, as well as radio commercials and digital advertising. In addition to copywriting, I collaborated on marketing projects with the rest of the marketing team including yearly event planning for a large-scale conference and an annual fundraising 5K.

University Of Wisconsin - River Falls

I was involved in the Marketing Communications Club during my time at the University of Wisconsin - River Falls beginning in September, 2016. During Spring semester, I worked as the Director of Communications where I implemented a social media campaign to gain attendees to an event the club held on campus. I also drafted a press release for the event, which was published in the school paper. I handled all communication with club members, and other officers. As president, I managed the club calendar and organized and lead meetings as well as internal club events, and communicated with other officers.

Woodbury, Mn

As a marketing intern with Kidcreate Studio I was responsible for designing and creating marketing materials through Microsoft Publisher. I also made sure materials were accurate and used proper grammar. I managed online databases and CRM software, and updated spreadsheets in Microsoft Excel.

Bloomington, Mn

At Minnesota Eye Consultants I was the main point of contact between the Doctors of Optometry and the patients. I summarized the doctors' findings into patient plans, maintained medical records accurately, and communicated with patients regarding their plans and medications. In this position I gained a lot of communication experience and time management skills.

Bachelor'S Degree, Marketing Communications, 3.9 Gpa

Activities and Societies: Falcon Marketing Communications Club

Associate; Aba, Paralegal