I am a seasoned Social Media & Digital Marketing Director ​with a passion for crafting compelling brand stories and driving digital ​growth. With a solid foundation in public relations for a fashion house, I developed a deep understanding of the fashion industry's unique ​dynamics and consumer behavior. Over the years, I have overseen ​e-commerce strategies and led innovative social media campaigns that ​have increased engagement and expanded brand presence.With a foundation in Communication from the University of Arizona, I excel in crafting compelling campaigns and fostering cross-functional collaboration. My drive is fueled by a passion for the dynamic intersection of fashion, beauty, and lifestyle, aiming to elevate the brands I work with to new heights.In my role as the Social Media and Digital Marketing Director at Monrow, I lead and oversaw the online presence and branding of a fashion and lifestyle company that offers high-quality products to customers across the country, both at a wholesale and DTC level. I managed influencer partnerships, social media platforms, paid ads, website, email & sms campaigns, and collaborated with the affiliate marketing, digital marketing buyers, PR, sales, and design teams to create and execute effective and engaging marketing strategies that were cohesive across all touch points.I thrive at the intersection of creativity and strategy, constantly ​exploring new ways to connect with audiences and elevate brand ​narratives. My approach is rooted in data-driven decision-making, ​creative storytelling, and a keen eye for emerging trends. I am ​excited to continue pushing boundaries in digital marketing, building ​meaningful connections, and contributing to the ever-evolving world of ​fashion and digital media.