- Developed marketing strategy for launch-based and evergreen programs resulting in $450,000 in revenue- Devised and managed email list building and lead generation campaigns that increased the email list size by 467% in 8 months- Wrote sales page copy, sales emails, program emails, social media posts, and digital advertisements- Managed email list segmentation, sales funnel creation, and data collection and analysis- Assisted with creating program content, brand messaging, and affiliate and ambassador programs

- Created and managed digital advertising campaigns for a grant-funded immigration education clinic that resulted in 273 signups- Wrote all ad copy, landing page copy, email copy, social media posts, and video scripts for ads- Reached 42,092 people using targeted, local ads with $3,000 in ad spend

- Developed marketing strategy and managed all aspects of program launches, including sales page copy and design, sales email writing and editing, email segmentation and sending, advertising funnels, and live event content and promotion, resulting in record-breaking launches, the highest being a 10% sales increase- Managed pre-launch email list building initiatives, including the creation and execution of a new 21-Day Challenge that brought in 34% more subscribers than any previous initiative - Managed email list growth and increased the number of active email subscribers by 26% from October 2021 to July 2022- Wrote and edited weekly emails, lead magnet content and opt-in pages, Facebook ads, YouTube video scripts, social media posts, website copy, affiliate marketing materials, and all other copywriting needs- Created the yearly marketing calendar and managed the execution of all projects- Managed Facebook, Instagram, and YouTube accounts, their content strategy, and content production- Managed the copywriter, assistant, advertising agencies, graphic designer, and videographer- Managed VITA™ TV YouTube video shoots and casting; managed course shoot production- Provided content, visual, and music feedback to the video editor for weekly YouTube videos- Collected and analyzed marketing data and optimized based on this data

- Created an entire e-commerce website from scratch, including design, copy, and photos on the WordPress/WooCommerce platform and managed and optimized the website and Etsy- Developed and implemented strategic marketing materials for The Creative Fringe and its products, both in-store and online, including Google and Facebook ads and SEO blog posts, resulting in over 10x more website traffic and increased revenue - Managed, wrote, and photographed all social media content and the weekly email newsletter, resulting in a 27% increase in social followers and a 19% increase in email subscribers

- Setup Amazon Seller Central with 70+ products from their 3 brands resulting in an increase in sales- Completely managed Amazon Seller Central, including inventory management, listing creation and optimization, PPC setup and optimization, brand registry, pricing strategy, shipments, etc.- Managed two e-commerce websites and monthly newsletters to their subscribers- Made major SEO improvements on three e-commerce websites- Google AdWords and Facebook/Instagram advertising - Created and implemented marketing strategy with analytics

-Coordinated and managed content and marketing calendar for both companies-Assigned, created, edited, and published written content on both websites, including long-form, scientific articles, podcast show notes, product descriptions, sales funnel blog posts, and sales copy-Maintained existing content through continual affiliate link updates, SEO improvements, layout editing, etc.-Wrote, scheduled, and sent all outbound email campaigns, including content notification newsletters, promotional emails, welcome email series, post-purchase email series, upsell and cross-promotion emails-Created and maintained inclusive content marketing strategy for and between both websites, linking content to events and product promotions; developed 2018 digital marketing plan and content plan-Played an integral role on the content team, marketing team, creative team, analytics and funnels team, web and SEO team, and product development team-Maintained relationships and coordinated content with high-level external influencers, experts, and sponsors-Managed a team of writers; planned, assigned, and managed content creation through keyword research, voice of customer data, market data, product releases and promotions, events, SEO considerations, etc. -Assisted in product development research, led scientific supplement claims research, ensured compliance with FDA and FTC regulations for supplements and all other products, wrote product package copy, and product sales page copywriting-Content creation for Amazon product listings, including keyword research, Amazon SEO optimization, image selection, and copywriting

-Managed inbound and outbound mail, both personal and for business-Developed filing system for legal documents, business documents, and home care documents-Handled all banking and bills, including depositing and sending funds, sending bills to accountant and paying bills-Managed several areas of the home and created a position playbook and operations manual for the role; included organizing the home, travel prep, maintaining pool and hot tub, animal care, family schedule, child care and chauffeuring, vehicle maintenance, greeting guests, etc.

-Hired and managed writers, assigned articles, edited articles-Worked with editors on 3rd party sites to publish articles by Ben Greenfield-Wrote 3,000-6,000 word educational health and fitness articles; scientific and technical writing

-Following procedure, completed necessary paperwork and components for hiring in Lecturers, Research Fellows, and Temporary Staff-Worked closely with the Associate Chair of the Department to ensure compliance with the Lecturers’ Employee Organization Agreement for Lecturer hiring, reappointment, termination, layoff, pay raises, providing lecturer resources, lecturer reviews, and annual reports-Managed and coordinated most Department events, including two events over 100 people; maintained the Department’s events calendar and conference room calendars; coordinated travel and hotel accommodation for all visitors; Helped manage a large conference, including booking space, catering, invitations and RSVPs, restaurant reservations, travel and accommodation of 13 guests, and poster creation-Managed timekeeping and payroll for Temporary Staff-Assisted in the process of acquiring Visas for foreign Visiting Scholars and Graduate Students-Maintain personal and facility records and files for the Political Science Department-Supervised two Student Temporary Staff members-Managed 3 floors of the Political Science Department – coordinated office space for faculty, coordinated furniture moves, coordinated repairs and remodels, ordered department office supplies, and managed the annual Department Space Survey-Managed and maintained the following sections of the Department’s website: People, Events, and News; updated Faculty resumes once per year and updated Profiles as requests were made; Added and maintained all events by working with workshop/event coordinators and other departments; Attended -University Web Editor’s Meetings to stay informed about the University web systems-Organized all department IT needs, including ordering faculty computers, filtering IT requests and maintenance, managing available faculty computer funds, and maintained the faculty computer database

-Managed donor database, all incoming donations and thank you letters/tax receipts through accurate data entry-Managed large-scale donation solicitations and mailings-Prepared and analyzed donation reports, budget reports, event reports, etc.; responsible for answering any questions regarding donor data-Assisted and collaborated with Executive Director and Board of Directors in extensive development and outreach tasks-Planned and executed several large and fundraising events raising thousands of dollars; served as primary contact for all vendors and attendees-General administrative work as required by the executive director-Managed volunteers on a regular basis-Extensive database experience with GiftWorks and trained internal staff on this program-Assisted in moving the Growing Hope offices into the renovated Growing Hope Center in accordance with building, development, and zoning code; collaborated with site planning team-Assisted all programs where needed-General office work, including filing, phone calls, receptionist duties, etc. -Purchased office supplies

-Extensive customer service experience through prolonged contact with clients-Planned and executed several events per week, both professional (conferences, meetings) and social (weddings, birthdays)-Excellent communication via email, phone, and in-person meetings -Database entry in EMS Enterprise and file-keeping-Complex problem-solving utilized to address all client needs-Assisted manager in hiring new employees