Ashley Broitzman Email and Phone Number

- Provided daily support for multiple dedicated scrum teams while collaborating and acting as a point of escalation.- Drove the digital strategy through managing a prioritized product backlog while ensuring timely delivery and transparent communication across stakeholders and invested parties.- Authored and accepted business feature enhancements with acceptance criteria for the development and testing teams. - Effectively cross collaborated across product teams to account for and document dependencies to ensure successful deployment of enhancements.- Effectively mentored and supported newly hired Product Owners. - Acted as interim Product Manager during hiring gaps to continue to drive the strategy, communicate and collaborate with stakeholders, and make decisions as needed to avoid further delay of deliverables. - Successfully drove requirements for a new technology and concept within the organization which after delivery, showed a large lift in engagement and complete rates.

- Successful at driving collaboration sessions to define MVP solutions that meet tight timelines while allowing the team to deliver a valuable customer experience that will provide learnings for enhancements. - Effectively lined up scope, dependencies, testing, roll out plans, and collaboration processes across my workstream to deliver a program to enhance efficiencies for the Digital Marketing Teams.- Supported Product Managers across six teams to prioritize items on their roadmaps while ensuring timely delivery of the supporting services on an Agile team. - Facilitated intake and prioritization of work across product teams and identified areas of improvement for collaboration with the on-site team and its remote partners.

- Developed and enhanced Program Management skills such as: stakeholder management, transparent and effective communication, and timeline management.- Supported product teams to remove roadblocks, escalate and triage issues, and collaborated with leadership as needed.- Drove an effort to enhance our Audio and Video capabilities with multiple remote locations by tracking: various teams’ spending, resources, multiple workstream’s tasks, and took an active role in various tasks to get the program completed. - Managed and tracked the Holiday Readiness effort for three consecutive years to ensure site stability, security, and communication within the Digital organization.

- Successfully established and drove Agile practices within the PDP product team.- Managed and helped prioritize the product backlog with the collaboration and support of the Product Manager, UX Lead, Business Analyst, and Engineering Lead while executing on efforts defined in the product roadmap. - Established and maintained relationships with multiple Digital and Enterprise teams to get alignment on implementing features such as: Product Variations, Complete Your Purchase, and Easy Replenish.- Triaged issues with the product team and managed deployments with Release Management.

- Implement and drive new processes across various teams in an effort to standardize KPI metric tracking, release issues/activities, and status communications. - Communicate KPI’s to senior leaders, highlighting successes and opportunities across the CTO organization. - Provide leadership, mentorship, and support for multiple QA teams comprised of 12 direct reporting consultant resources.- Manage resource allocation and capacity planning to meet the demands of the product while supporting teams to ensure successful weekly development releases. - Coordinate and successfully execute large program IPT testing while providing solutions to blocking issues.- Secured a space for a Mobile Device Testing Lab, created processes for purchasing, inventory, recycling, network security, and successfully continue to maintain and improve this lab for the testing organization. - Successfully acted as a Project Manager on 2 cross-functional projects.

- Responsible for reviewing and understanding technical requirements and relevant designs in order to develop and execute a testing plan for new features and projects. - Facilitate testing on the front end website, as well as an aggregation layer, various end points, and services.- Integral role in researching, offering solutions, and triaging issues to transform pieces of the website from a legacy platform into the Cloud. - Analyzed functionality and created user stories for automated testing.- Responsible for training new employees and leading the QA efforts across various teams.

- Collaborate daily with Information Architects, Designers, Developers, Analytics, and Business Owners to create and implement new initiatives, features, and enhancements.- Lead the User Acceptance Testing effort by writing and executing test cases and triaging defects with Quality Assurance and the Development teams. - Create a content management plan on a project by project basis while collaborating with Copywriters, Designers and Developers.- Analyze results and collaborate with the greater team during and after Usability Testing studies.- Overall assurance of consistent function, appearance, and a good user experience when implementing changes from end to end on BestBuy.com.

- Provide daily support, Omniture web-traffic reports, and ongoing training for field members to increase engagement and efficiency on each store’s individual Best Buy Dotcom presence (Local Store Pages).- Manage and maintain effective relationships with field members and Corporate teams such as Legal, Marketing, Gaming, and Retail Operations to ensure field engagement and marketed events align with Corporate Standards. - Provide ongoing support and User Acceptance Testing for projects such as Deals Near Me and merging CSI scores with organic store reviews.- Analyze customer rating and review data to present a holistic view of customer experiences of Best Buy stores on BestBuy.com.- Optimize and enhance search term results on BestBuy.com and communicate with Web Planners and Specialist to improve relevant results which enhance the overall customer experience.