Marketing Demand Generation Specialist
Current•Lead Generation and Nurturing: Develop and implement strategies to attract and nurture qualifiedleads for our sales team.•Campaign Management: Design, execute, and manage multi-channel marketing campaigns (including email, social media, webinars, and events) to drive lead generation and customer engagement.• Content Creation: Collaborate with the content team to create compelling marketing materials that resonate with our target audience.• Data Analysis: Monitor, analyze, and report on campaign performance using CRM and marketing automation tools to continually optimize strategies.• Market Research: Conduct market research to understand industry trends, competitive landscape, and customer needs.• Collaboration: Work closely with sales, product, and other marketing teams to ensure alignment of marketing strategies with business goals.Completed Forrester Accelerating B2B Marketing course in March 2024. Certification indicates knowledge, application, and experience using Forrester frameworks and methodologies to accelerate revenue.