Marketing Demand Generation Specialist
Current- Lead Generation and Nurturing: Develop and implement strategies to attract and nurture qualifiedleads for our sales team.
- Campaign Management: Design, execute, and manage multi-channel marketing campaigns (including email, social media, webinars, and events) to drive lead generation and customer engagement.
- Content Creation: Collaborate with the content team to create compelling marketing materials that resonate with our target audience.
- Data Analysis: Monitor, analyze, and report on campaign performance using CRM and marketing automation tools to continually optimize strategies.
- Market Research: Conduct market research to understand industry trends, competitive landscape, and customer needs.
- Collaboration: Work closely with sales, product, and other marketing teams to ensure alignment of marketing strategies with business goals.Completed Forrester Accelerating B2B Marketing course in March 2024..