I'm a design strategist with over 13 years of experience, working on global insights teams across a range of industries (retail, hospitality, real estate, CPG) from both in-house and agency positions. I have experience leading global customer research and experience strategy (CX/UX) projects, managing the end-to-end scope from design, recruitment, analysis and presentation. I'm an expert in conducting large scale qualitative research studies (customer journeys, online diaries, focus groups, workshops) and I have extensive experience with quantitative methodologies (segmentation, brand health tracking, MaxDiff, monadic testing, SPSS survey programming). I have experience working directly with executive stakeholders and have participated as a panelist, moderator and mentor at industry events.
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Senior ConsultantActive ConsultingPortland, Or, Us -
Director, Experience Design Strategy & ResearchFord Motor Company Nov 2023 - Sep 2024RemoteWorking with the Ford Global XD team to advance the customer experiences across Ford Blue and Ford Model E vehicle lines. Specializing in out-of-vehicle brand experiences in the Shop & Buy journey. -
Customer Insights Senior Manager, Brand & Product MarketingWework Dec 2020 - Jan 2023Developed a cross-functional understanding of the buyer journey across segments and product lines, providing insights that lead to core product optimizations, improving the lifetime value of a membership. -
Senior Design Strategist, Brand PartnershipsWework Sep 2018 - Dec 2020San Francisco Bay AreaDeveloped innovative partnership models with global brands including Kohl’s, McKinsey, Amex. Focus areas included customer experience research, brand strategy, retail strategy, partnership strategy, workshop design and facilitation.
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Senior Design Strategist, ResearcherRapt Studio Nov 2017 - Oct 2018San Francisco Bay AreaDesign Strategy for holistic experiences integrating architectural design, branding and activation. Project types include workplace, event and retail. -
Design StrategistArchitecture Plus Information Aug 2014 - Aug 2017New York, New YorkProviding scalable design concepts using qualitative research methodologies. Project types include workplace strategy, hospitality strategy, and real-estate development/positioning and retail. Focused on understanding, recording and improving user experience. -
Service DesignerJoseph Foglia Design 2012 - 2014Williamsburg, Brooklyn, NyHospitality design in the New York City Area. Architecture, Interiors, Brand Strategy, Graphic Design
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Graduate Teaching AssistantUniversity Of Cincinnati, Daap Sep 2010 - Jun 2012Cincinnati, Oh23SAID104, 105, 106: Documentation LaboratoryFirst year Architecture and Interior Design Skills Studio
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Research AssistantPenn State University May 2011 - Dec 2011State College, Pennsylvania Area
Ashley Bryan Education Details
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Architectural Theory And Design Criticism -
Architecture
Frequently Asked Questions about Ashley Bryan
What company does Ashley Bryan work for?
Ashley Bryan works for Active Consulting
What is Ashley Bryan's role at the current company?
Ashley Bryan's current role is Senior Consultant.
What schools did Ashley Bryan attend?
Ashley Bryan attended University Of Cincinnati, Penn State University.
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Ashley Bryan
Digital Marketing Director At The Net Results | Professor | International Studies | Death Doula | Content CreatorCharlotte, Nc -
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Ashley Bryan
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