Ashley Burrough Email & Phone Number

High Point, Nc, Us

Clearwater, Fl, Us

Implement a cohesive business development strategy to identify and advance new opportunities to drive growth, sustainability, and impact. Responsible for developing relationships with all higher education clients with revenues in excess of $1.5M annually with revenue growth in excess of 15% on average. Manage the entire higher education portfolio and relationship including sales, onboarding, marketing, client services, and finance. Initiates new business partnerships; Maintains existing relationships to help reach strategic goals; Analyze potential opportunities and develop sales plans for target accounts; Own and monitor client accounts; Responsible for sales expansions (cross/up-selling); Responsible for partner satisfaction; Close sales deals with qualified leads; Present comprehensive proposals and lead follow-up activities; Focus on client alignment; First PDM responsible for driving partner engagement nationwide.  Maintain CRM database with accurate, up-to-date contact and activity details; Collaborate with members of the product team to build and execute strategies to enable the achievements of business goals; Identify product and service gaps; Track and assess effectiveness of outreach initiatives; Evaluate statistics and demographics to inform strategies to support the demands and needs of partners; Cultivate an environment for partners and colleagues that encourages buy-in, creativity, and independent use of Intellectus software to maximize desired outcomes.

Clearwater, Fl, Us

Meet strategic annual goals by building meaningful relationships with assigned partners, upselling/cross-selling and providing essential account management services. Follow-up with prospective partners (faculty, deans and directors) post-demo to further sales process and increase conversion rate from prospect to partner by using the CRM to manage customer communication, negotiate purchase and create agreements.

Raleigh, North Carolina, Us

Develop strategic, data driven plans and programming to effectively recruit and enroll diverse groups while providing experiential continuity to ensure student/customer satisfaction, success and longevity in STEM and particularly in the College of Sciences. Create partnerships between internal and external stakeholders which align with the College and University strategic plan.  Supervise the day-to-day admissions and enrollment operations, performance, ; Maintain database, reporting, and implementing accuracy within Slate CRM and MyPack Portal Student Information System software programs; Integrate technology with policy and procedures to oversee and coordinate workflow, projects and program statuses and strategic annual goals, while maintaining solution-oriented approaches; Cultivate an environment for staff that encourages buy-in, creativity, and independent use of EdTech software throughout the college; Provide internal opportunities for EdTech and Higher Education Professional Development. Responsible for conceptualizing and implementing strategies for the effective recruitment/enrollment of new undergraduate students; Utilize existing and emerging technologies to track and assess the effectiveness of recruitment activities; Evaluate statistics and demographics to inform initiatives to support the demands, needs, and rigor of the academic departments; Develop recruitment marketing and promotional materials and coordinate events such as “Pack Preview”, “Experience NC State”, Wolfpack Welcome Week, etc. Oversee college-wide scholarship selection; Promote programs, mentor, and prepare high-achieving students for award programs that lead to engagement in high impact practices; Risk mitigation planning.

High Point, Nc, Us

Responsible for providing holistic/pro-active academic and transitional support to select students and helping them define success and achieve their goals at HPU and beyond. Areas of coaching may include: academic, personal and social with a passion for student/customer satisfaction and success.  Managed database, reporting, and implementing accuracy within Ellucian Colleague and Starfish software programs; Integrate technology with policy and procedures to oversee and coordinate workflow, projects and program statuses and strategic annual goals, while maintaining solution-oriented approaches; Cultivate an environment for staff that encourages buy-in, creativity, and independent use of Educational Technology software throughout the department; Works 1:1 with students to identify interests and develop both individualized and measurable academic, career, or personal life goals. Acts as a Trusted Advisor and SME to strategic departments and students/customers, ultimately responsible for ensuring their success; Supervise student/customer usage data, health indicators, renewal dates, and growth opportunities in order to translate them into strategies for success; Responsible for all strategy, sales, and implementation for projects/programs, digital testing programs, Applicant Tracking System (ATS) & HRIS tracking - test development, technology investments, and sales and marketing activities. Engaged students to through the delivery of presentations and 1:1 to participate in developing and implementing individualized success strategies that address their diverse needs; Appointed to write clear and comprehensive development policies/workflows for the President’s Leadership Cabinet (PLC) program; Helps students navigate communication and internal systems for all Advising, Financial Aid, Registration, and/or transition services; Drive student success through the optimization of educational technology software.

Boca Raton, Fl, Us

Developed and implemented a strategic plan for the recruitment and yield of high ability students in the Dual Enrollment program, with a particular focus on the student/customer success management of Florida Atlantic University High School. Organized the day-to-day admissions operations and develop strategy for the recruitment of high ability students; Maintain database, reporting, and implementing accuracy within CampusNexus®, WorkDay, and Ellucian Banner software programs; Integrate technology with policy and procedures to oversee and coordinate workflow, projects and program statuses and strategic annual goals, while maintaining solution-oriented approaches; Cultivate an environment for staff that encourages buy-in, creativity, and independent use of EdTech software throughout the college; Provide internal opportunities for EdTech and Higher Education Professional Development. Worked 1:1 with students to identify interests and develop both individualized and measurable academic, career, or personal life goals; Engages students to participate in developing and implementing individualized success strategies that address their diverse needs; Appointed to write clear and comprehensive development policies/workflows for the University Scholars Program (USP); Helps students navigate communication and internal systems for all Advising, Financial Aid, Registration, and/or transition services.

Boca Raton, Fl, Us

Established and executed recruitment objectives to yield high ability freshmen and transfer students through high school/college visits, campus visits, marketing and events. Account management of educational technology organizations.  Supervised the day-to-day admissions operations, performance, and leadership for a team of forty-five (45) full-time staff and student assistants; Maintain database, reporting, and implementing accuracy within CampusNexus®, WorkDay, and Ellucian Banner software programs; Integrate technology with policy and procedures to oversee and coordinate workflow, projects and program statuses and strategic annual goals, while maintaining solution-oriented approaches; Cultivate an environment for staff that encourages buy-in, creativity, and independent use of EdTech software throughout the college; Provide internal opportunities for EdTech and Higher Education Professional Development;  Achieved a 15% increase in student admissions by the 2017 – 2018 school year and a 29% increase in initial admissions deposits; Managed a $100,000 recruitment budget, allocating funds for travel, marketing, advertising, and professional development for staff; Wrote clear and comprehensive admissions reports, recruitment policies, and departmental training materials for new hire employees; Launched and implemented the Early Start Bridge Program to increase revenue and create an additional pathway for FAU admission; Used real-time data to assess ROI on recruitment activities and cuts costs on printing, promotional items, travel, and revising contracts; Received notice of promotion after securing an additional $80K in grant funding to award scholarships and student wellness programs.

Boca Raton, Fl, Us

Responsible for developing strategy, allocating resources and plan execution to meet enrollment goals. Provided oversight to the joint-use library and supervised professional staff on the FAU-Broward Campuses with a commitment to the student/customer success management of transfer students.  Supervised the day-to-day admissions operations, performance, and leadership for a team of four (4) Associate Directors including Financial Aid, Testing, Registrar, Graduate and Undergraduate Admission units; Maintain database, reporting, and implementing accuracy within CampusNexus®, WorkDay, and Ellucian Banner software programs; Integrate technology with policy and procedures to oversee and coordinate workflow, projects and program statuses and strategic annual goals, while maintaining solution-oriented approaches; Cultivate an environment for staff that encourages buy-in, creativity, and independent use of EdTech software throughout the college; Provide internal opportunities for EdTech and Higher Education Professional Development Supervised and monitored the use and approvals for $550,000 in 2+2 Incentive Funding awarded from the Department of Education; Lead the development and immediate execution of strategies to address the campus-wide decline in student enrollment; Collaborated with outside consultants to conduct market research and present data to the Council of Deans and University Provost; Any additional task given by Supervisor.

Boca Raton, Fl, Us

Planned and implemented strategies related to the recruitment and admission of transfer students from state colleges in the region- including advising, events and promotional materials. Managed student data (Admissions, Financial Aid and Registrar) in ERP and Student Information System and Customer Relationship Management System- Ellucian Banner and Campus Management. Supervised the day-to-day admissions operations, performance, and leadership for a team of (2) two professional staff and one student employee (Transfer Admission Program); Provided pre-enrollment advising (500) transfer students each year, including course recommendations or transfer equivalent services; Maintain database, reporting, and implementing accuracy within CampusNexus®, WorkDay, and Ellucian Banner software programs; Integrate technology with policy and procedures to oversee and coordinate workflow, projects and program statuses and strategic annual goals, while maintaining solution-oriented approaches; Cultivate an environment for staff that encourages buy-in, creativity, and independent use of EdTech software throughout the college; Provide internal opportunities for EdTech and Higher Education Professional Development Oversaw the hiring, onboarding, training, management, and development of all program staff, including LINK advisors and assistants; Managed the process by which (1,500) applications and supporting materials were submitted, tracked, and distributed for decisions; Set the strategic direction for admissions operations, special events, admissions travel, territory management, and application reviews; Any additional task given by SupervisorReason for Leaving: Promotion

Boca Raton, Fl, Us

Planned and implemented recruitment initiatives to promote the Link to FAU program at Broward College such as: workshops, in class presentations, Decision Days, etc. Managed student data (Admissions, Financial Aid and Registrar) in Student Information System and Customer Relationship Management System- Ellucian Banner and Campus Management. Adhered to FAU/Broward College partnership by assisting qualified students in matriculating into bachelor’s degree programs at FAU; Maintain database, reporting, and implementing accuracy within CampusNexus®, WorkDay, and Ellucian Banner software programs; Integrate technology with policy and procedures to oversee and coordinate workflow, projects and program statuses and strategic annual goals, while maintaining solution-oriented approaches; Provided pre-enrollment advising (500) transfer students each year, including course recommendations or transfer equivalent services Targeted, engaged, and recruited prospective college students whose academic profiles aligned with FAU’s enrollment requirements; Designed and planned workshops, class presentations, and other recruitment events to promote “guaranteed admission” to FAU; Promoted after increasing Link Transfer Success program participation by 150% over from the 2012 – 2014 academic school years; Any additional task given by SupervisorReason for Leaving: Promotion

Boca Raton, Fl, Us

Managed a recruitment territory by contacting, visiting, and informing prospective students about Florida Atlantic University programs, culture, mission, and life on campus. Managed student data (Admissions, Financial Aid and Registrar) in Student Information System and Customer Relationship Management System- Ellucian Banner and Campus Management. Managed recruitment in (8) territories, including Panama City, Pensacola, Tallahassee, St. Augustine, Fort Lauderdale, and Tampa, FL; Advised prospective students on FAU’s program offerings, student life, financial aid, admissions policies, and enrollment procedures; Maintain database, reporting, and implementing accuracy within CampusNexus®, WorkDay, and Ellucian Banner software programs; Integrate technology with policy and procedures to oversee and coordinate workflow, projects and program statuses and strategic annual goals, while maintaining solution-oriented approaches Modernized departmental processes through standard operating procedures revisions; Conduct testing and leverage real-time data to track student engagement, assess ROI on territory recruitment activities, and course-correct action plans; Provide/plan department-wide professional development and 1:1 curriculum/plans; Any additional task given by SupervisorReason for Leaving: Promotion

Greenville, Nc, Us

Provided support to undergraduate admissions processes within the annual admissions cycles. Managed student data (Admissions, Financial Aid and Registrar) in Student Information System and Customer Relationship Management System- Ellucian Banner and Campus Management. Maintain database, reporting, and implementing accuracy within Ellucian Banner software programs; Verification of student transcripts, GPAs, coursework, etc.; Approve/deny prospective undergraduate and 2nd-degree student applications/materials; Any additional task given by SupervisorReason for Leaving: Professional Growth/Relocation

Greenville, Nc, Us

Responsible for the recruitment of freshmen students to East Carolina University. Managed student data (Admissions, Financial Aid and Registrar) in Student Information System and Customer Relationship Management System- Ellucian Banner and Campus Management. Assigned to (8) territories within Maryland, Virginia, and New Jersey; Maintain database, reporting, and implementing accuracy within Ellucian Banner software programs; National recruitment through coordination of in-person workshops, information sessions, and traveled to college fairs and high schools to recruit prospective students; Advise and support first-year university students through the onboarding process of admissions and registration; Any additional task given by SupervisorReason for Leaving: Promotion

Doctor Of Philosophy - Phd, Education Management

Certificate, Diversity, Equity And Inclusion In The Workplace

Master Of Science, College Student Personnel: Conflict Analysis And Resolution

Bachelor Of Arts, Communication: Broadcast Journalism