All things Amazon Worldwide Sustainability

Strategic planning and execution of communications plans for leading global brands across tech, gaming and food & beverage industries. Collaborated with owned, social and paid channel teams to achieve overall communications objectives with a special focus on earned media. Clients: The LEGO Group, Nintendo, Verizon, PepsiCo Pure Leaf, Dash (StoreBound), Ferrero USA, BIOEFFECT

Collaborated with global and studio partners to drive media outreach around LEGO building sets inspired by entertainment properties. Led the LEGO Group’s presence at events and trade shows like San Diego Comic-Con, resulting in an increase in the toy brands’ relevancy in a show that is dominated by the entertainment industry with a feature story in The New York Times.Produced media and influencer briefing tours—including Paris-based DxO ONE camera, getting it into the hands of renowned photographers at top-tier media outlets such as Rolling Stone, Vanity Fair, and TIME.Clients: The LEGO Group, DxO (photography software)

Spearheaded the launch of advertising agency ARGONAUT, securing feature stories in leading national and industry trade publications including The New York Times and Adweek.Led media relations around The LEGO® Movie building sets, including a film premiere in New York City, landing a feature business story on the front page of The New York Times around The LEGO® Movie.Managed the launch of Texture (acquired by Apple)—a joint venture formed by six leading publishersincluding Condé Nast, Hearst, Meredith, News Corp, and Time Inc.Clients: The LEGO Group, Texture (later acquired by Apple), ARGONAUT

Led media relations and thought leadership opportunities for A&E Networks’ digital TV division, securing their Digital Media SVP as a key speaker at Advertising Age’ Social Engagement/Social TV conference.Drove philanthropic social media campaigns, including A+E Networks #thankavet campaign. Managed all press outreach for the LEGO Groups’ entertainment properties, up leveling the company’s presence in the entertainment industry.Clients: The LEGO Group, A+E Networks, Roku

Assisted senior team members with the execution of all day-to-day account work including media inquiries, building media lists and monitoring press coverage for the LEGO Group and A+E Networks.Clients: The LEGO Group, A+E Networks

Supported all accounts and supervisors, primarily focused in the travel and tourism industry. Coordinated and facilitated events, media relations, ongoing social media campaigns and promotional logistics for hotels and guided experience tours including Ruby Mountain Helicopter Skiing and New Sheridan Hotel.

Advised local offices and brokers in Maine and New Hampshire offices, acting as a liaison between them and creative leads at the New England regional marketing department.

Researched Generation Y/Millennials to uncover their perception of real estate, analyzing data to build an outline of the best marketing plan to cater to this target audience.