Ashley Shipley Email & Phone Number

Alexandria, Va, Us

- Create and implement the email marketing strategy- Strategize, design, and launch a successful lead nurture campaign, resulting in 21 brand new customers in the first 25 days (while out of stock of their most popular item for the first 21 days)- Provide strategic guidance for promotional emails, and support with HubSpot implementation and sending- Provide ongoing insights and recommendations to improve email campaign performance- Monthly performance reporting and insights

Alexandria, Va, Us

Digital marketer offering strategic and tactical marketing support focused on social media marketing, email marketing, website design, landing page design, and social media advertising.I'm an advanced HubSpot user and am comfortable creating complex automation, effectively aligning sales and marketing strategies, running end-to-end email campaigns, and so much more through HubSpot professional and enterprise accounts. I have experience in and am certified in the following: Google Analytics, Google Ads for Search, Display, and Shopping, and HubSpot Inbound Marketing.

Brooklyn, Ny, Us

- Provide strategic guidance on HubSpot best practices for email marketing and landing pages- Implement email marketing copy and designs in HubSpot for lead nurture and new customer welcome email flows- Create landing pages for effective lead generation from paid ad campaigns

Support one client account with ongoing HubSpot marketing management support in addition to ad-hoc HubSpot support for several other accounts- Create and implement the social media marketing strategy for LinkedIn, Instagram, Twitter, and Facebook, which led to increasing impressions by 56% and interactions by 63% in the first month- Successfully implement a state-specific marketing campaign to generate new leads for a timely initiative related to state mandates- Assist with keeping partners informed about the latest company updates in the monthly partner newsletter- Assist with informing users of the latest software updates to improve and enhance their product experience-Supporting the team of independent contractors in meeting deadlines and assigning priorities to various tasks

Chandler, Arizona, Us

Assisting FranCoach’s CEO and sales team with marketing and sales support in HubSpot and Mailchimp.- Created brand consistency by refreshing and rebranding all marketing emails.- Audited existing workflows, lead magnet download flows, and prospecting email flows to confirm the accuracy and correct any mistakes. - Manage all external communication of the weekly podcast, including email blasts from HubSpot and Mailchimp as well as social media posts.- Plan and create all social media content, and engage with other users as the brand

New York, Ny, Us

Creating and implementing marketing strategies for early-stage startups.- Oversee client business with a marketing mindset for the execution of brand development, GTM strategy and all campaign execution including email marketing, paid social, SEM campaigns and eCommerce functions.- Establish goals and KPIs and monitor analytics and performance for email, social media, and web traffic- Manage digital media campaigns- Work with the founders and all teams (Social Media, Editorial, Digital Marketing teams) to accomplish all set objectivesSOCIAL MEDIA MANAGERServe as the primary social media manager on two client accounts. Responsibilities include creating the organic social media strategy, planning content, copywriting or coordinating with the copywriter, coordinating graphic designs, and creating and executing the engagement and community-building strategy.

San Mateo, Ca, Us

Create and implement strategies supporting the marketing team to increase leads for the sales team. Formerly served as the primary HubSpot manager until a demand generation marketer was hired.Set up HubSpot automation for email marketing, pipelines, contact segmentation, deal creation, and more.Create and deploy marketing emails, which include venture fund-specific campaigns, newsletters, special announcements, and events.Serve as the primary social media manager including creating all social media content, engaging as the brand, and working to grow our following. In the last 90 days (as of 1/3/23), I've grown their LinkedIn followers by 57% as compared to the previous 90 days.Assist with the planning, deployment, and optimization of all LinkedIn, Facebook, and Instagram ad campaigns.Create event marketing plans for virtual events, including goals, logistics, and promotion plans.

Columbia, Missouri, Us

HUBSPOT AUDITI conducted an audit of Paytient’s HubSpot account. During the audit, I:◦ Met with sales representatives to determine how they use HubSpot Sales Hub and what segmentation and lists are needed. I identified areas of opportunity for training.◦ Determined which existing properties will be critical for segmentation, and any new ones that needed to be created.◦ Looked into existing audience lists and provided a recommendation for new lists and the best way tosegment the database.◦ Looked into missing information for regional segmentation and identified steps to correct.◦ Provided findings and recommendations to the Paytient Team.SALES EMAIL REVIEWI reviewed the existing sales email content and provide recommendations toenhance the content. I provided findings and recommendations to the Paytient Team.

Honolulu, Hi, Us

Assist with HubSpot marketing projects on an as-needed basis.

Chantilly, Va, Us

Created and implemented strategic marketing campaigns. Create content management plans for social media, email marketing, newsletters, and paid advertising. Led the website redesign to migrate the site out of WordPress and into HubSpot. Led the CRM migration from a Microsoft Access database to HubSpot. Was the primary contact for the sales team and created their pipelines, automation, and sales sequences.

Mclean, Va, Us

Manage team contractors, interns, and software accounts.Assist with messaging and target audience development Leading the sales team's CRM migration effort from SalesForce to HubSpot.Provide strategic direction encompassing but not limited to marketing coordinator responsibilities listed below.

Mclean, Va, Us

Develop and maintain quarterly project plans for multiple business lines and work with marketing content leads to plan upcoming campaigns.Brainstorm, strategize, and execute integrated marketing campaigns including email, social media, landing pages, and more for B-to-B, B-to-C, and annual conference marketing, and report on key successes and areas of improvement.Manage all aspects of email marketing including content production, editing, and approval, graphics creation, template design, audience selection, and creating automation, such as retargeting website traffic.Expanding opportunities for marketing qualified leads, such as gating brochures, and for email communication opt-ins for blogs and mailing lists.Plan and manage new and existing website page updates for content, visuals, template design, and SEO improvements.Support graphics creations for email, website, social media, and advertising as well as creating promotional videos and updating print marketing materials.Present additional avenues for marketing campaign goal completion, with emphasis on lead generation.Manage interns' project workload while meeting their internship objectives.

Tysons, Va, Us

• Brainstorm, plan, and execute social media campaign ideas on all social platforms• Respond, react, and create real-time content for relevant social media trends• Create the social media content strategy and execute via Salesforce Social Studio• Analyze social media data and provide monthly insights and recommendations• Increased average engagement by 27% per post across all social media channels• Maintain brand reputation, tone, and voice through graphics, blogs, and videos• Manage relationships among client teams, corporate communications, and service areas• Provide stylistic and program management support on two government client projects• Create and enforce project management schedules for proposals and client deliverables

Columbus, Ga, Us

• Prospected and generated an average of 35 leads per day through door-to-door sales• Presented insurance benefits to business owners to secure client accounts

Frederic, Wi, Us

• Achieved Hootsuite Certification to manage client social media• Utilized Constant Contact to engage current and prospective clients• Developed proposals for prospective client meetings

• Completed weekly assignment with specific marketing objectives to recruit new members

Christiansburg, Virginia, Us

• Managed social media channels• Created email newsletter to send to all Chamber members• Assisted with event flyer development