Ashley Straub Email & Phone Number

Detroit, Mi, Us

-Develop search engine optimization (SEO) and Content Strategies for various marketing clients increasing website presence and keyword rankings. -Utilize search engine optimization (SEO) best practices to optimize content, web pages, and digital assets.-Generate monthly marketing reports highlighting website performance-Create location-specific content for landing pages, basic pages, and blog posts for clients-Conduct search engine optimization (SEO) keyword research to determine content strategies and missing keyword opportunities resulting in an average increase of 57.74% a year.-Collaborate with internal web developers on user experience, search engine optimization (SEO) strategies, and web design -Collaborate with Paid Advertising and Social Media teams to create cross-platform marketing campaigns-Research industry trends for Travel and search engine optimization (SEO)-Perform technical audits through Screaming Frog and SEMRush to ensure site health and positive user experience

Chandler, Arizona, United States

• Create and manage copy and images for core pages and blog articles on website to increase traffic.• Compose and design marketing emails to promote current campaigns, health care information and newservices.• Rebranded logo to reflect the evolution of the company after 19 years of buisness.• Engage with customers through review platforms to promote customer service and brand awareness.• Design new print marketing materials for upcoming campaigns and marketing events.• Monitor and correct web site HTML errors through the use of SEMRush software.• Increased brand awareness through active customer engagement in Facebook community groups.

Phoenix, Arizona Area

• Promoted to Digital Marketing Specialist after a successful summer internship.• Assist Brand Director in campaigns including social, email, website, blogs, print and media buying. • Oversee Yelp strategy and $35k budget by distributing ad spend among branch pages and providing weekly reports on return on investment.• Implement email strategy by tailoring email audiences to respective campaign, resulting in 25% increase in average open rate• Collaborate with an agency on website and search engine optimization efforts while maintaining brand guidelines.• Research and recommend media opportunities according to the objectives and budget for each branch.• Write creative briefs for designers and developers ensuring project timelines, budgets and scope of work.

Phoenix, Arizona Area

• Design logos and animations used for national campaigns through multiple marketing outlets. • Managed print campaign for door-to-door teams by creating and designing member recruitment materials.• Conduct beta testing for Yelp strategy by determining ad spend, test branch locations and profile features.• Increased Facebook and Instagram following by 220% and 98%, respectively, through active customer engagement and creative content.

Novi, Mi

• Take customer orders and work with teammates to ensure orders are prepared promptly and accurately.• Oversee inventory management, including food loss tracking and daily operational requirements.

Mount Pleasant, Mi

• Lead cross-functional groups of 25 crew members to produce a live showcase of musical talent. • Collaborate with the Artist Relations Director of Moore Media Records by ensuring we have artists for every episode. • Organize television crew to ensure all positions are filled and team members are familiar with their assignments.• Create and use campaign materials of show information and acts for each episode.

Mount Pleasant, Mi

• Maintain all social media platforms to inform listeners of upcoming promotions and events by creating flyers and social posts. • Modernized station web site with updated graphics and improved navigation resulting in 23% increase in pageviews.• Support events by overseeing photography and determining needs for future campaigns.

Mount Pleasant, Mi

• Maintain order on the studio floor before, during, and after the show by ensuring all show personnel know their responsibilities and cues/placement.• Responsible for performance operations prior and after by ensuring all the studio equipment is working and in place. • Give orientation to musical artists on how their time on the show will be scheduled. • Manage social media and photography during rehearsals to grow awareness for the show and the artist on each episode.

Bachelor Of Applied Arts, Communication, General

Minor: Multimedia Design and Communication

Education record

Activities and Societies: NTHS, Theatre program