Ashley Cavalcante Email & Phone Number

United States

• Leads and mentors a team of 5, as well as contract resources and marketing agencies.• Develops and implements strategic communication plans to promote brand and business growth initiatives, ensuring cohesive messaging across all platforms.• Oversees content creation, including press releases, social media, and internal communications.• Leads the development of programs and campaigns with cross-functional teams, including engineering, human resources, sales, and product management.• Supports thought leadership initiatives by securing speaking opportunities for product experts and executives.• Ensures timely and budget-conscious project delivery, managing budgets.• Initiated and developed creative solutions to marketing challenges, achieving stakeholder approval and support for implementation.• Established a standardized department onboarding playbook.• Implemented scalable processes and systems to streamline marketing plans for campaign strategies.

• Created and managed content for internal communications, including newsletters and executive communications.• Worked with external resources and the marketing coordinator to produce social media content, resulting in a 24.4% audience growth and 584% increase over all channels.• Assisted in planning and implementing corporate events, ensuring alignment with branding and strategic goals.• Developed employee hiring campaigns through paid digital channels, improving recruitment.• Oversaw the development of print and merchandise portals, enhancing brand consistency.• Conducted analytics on digital content to improve quality and engagement.• Planned and managed global internal safety campaigns from conception to completion.

• Created social media content and calendar, resulting in a 48.1% audience growth, 13.7% engagement increase, and a 300.7% post link click increase across social channels.• Assisted in the execution of crisis communication plans, successfully mitigating potential PR issues.• Helped plan and execute strategic marketing plans and campaigns.• Developed and updated marketing materials for sales teams and customers, ensuring brand consistency.• Worked with the Communications Manager to create and manage the editorial calendar.

Atlanta, Georgia

•Created social media content that produces engagement for eight social media accounts on Facebook, Instagram, and Twitter•Utilized analytics on platforms such as Sprout Social, Facebook, and Instagram to improve the quality and effectiveness of content• Planned and coordinated the creation of Facebook ads • Participated in the company’s brand team by managing the competitor list and assisting in identifying contacts for business development• Organizing the company’s CRM system by maintaining and updating contacts• Assisted in curating compelling content for blogs, interviews, case studies, and press releases• Managed brand reputation by responding to all reviews for 25 different customer properties on Facebook, Google, and Apartment Ratings• Employed Constant Contact to create and distribute E-blasts to 25 different customer properties• Managed the company website’s media room and posting content through the CMS, WordPress

Greater Atlanta Area

• Create social media content, implement strategic follows, and coordinate postings using Sprout Social for clients on Facebook, Instagram, and Twitter• Construct and verify editorial calendars and media contact lists for pitching and promotional materials• Create blog content, press releases, and case studies for client websites and media sources

Lawrenceville, Ga

• Day to day management of all social media accounts• Drafting and publishing social media content on Instagram, Facebook, and Twitter• Communicate to customers in a timely and effective manner for all inquiries or issues• Provide support for all social media campaigns created by the social media team• Create and monitor engagement through contests and events on Facebook and Instagram

• Acted as a counselor responsible for managing and facilitating a learning environment for 25 children by providing outdoor experiences that challenged the group to work as a team• Co-created large events for over 60 campers that promoted character building with competitive activities that required focus and determination to achieve success• Represented positive role modeling for all campers through showing patience, politeness, and good sportsmanship

• Communicated directions and information in a timely matter to spectators, players, and parents of players concerning field closures, game changes, and venue changes• Conveyed concerns of any potential problems with management• Supervised referees to make sure that games were begun at the scheduled pre-determined time

• Created games and drills that provided fundamental skills and knowledge for a team of 5 players• Worked closely with other coaches to create large group activities in a safe environment, for the purpose of keeping kids active and engaged