• Develop and implement the company’s overall Brand Strategy positioning Thriveon as the go-to IT company within the targeted industries• Raise brand awareness by developing and implementing marketing and advertising campaigns• Create sales enablement content to improve conversions• Maintain marketing playbook detailing efforts and metrics for measuring program success• Manage effectiveness and performance to Marketing Budget

• Accountable for the implementation of quarterly project plans including: events, campaigns, public relations, and other activities supporting product/service visibility, lead generation, customer retention and brand as it pertains to the higher education IT space• Generate leads, opportunities, and other sales possibilities for the sales team• Responsible for website updates, e-marketing, ads and PR/social media creation and execution• Responsible for lead generation activities/campaigns, analysis of sales/marketing activities, quantitative/qualitative research and company database• Responsible for the management of outside vendors and consultants• Support successful planning and implementation of IT related events and industry conferences to promote brand awareness and drive leads within the IT higher education space• Proactively ensure competitive research is up-to-date and usable by marketing and sales team members• Provide research and suggested marketing strategies that support sales and business development initiatives impacting visibility, lead generation, brand awareness and/or revenue generation within the IT space• Oversee marketing projects and be able to provide functional support in all marketing department areas of responsibility while ensuring all measurable campaigns are tracked

• Ensure marketing ideas coincide with the association’s brand and mission statement• ‪Develop creative communication and marketing materials (print, digital and direct efforts) • ‪Support marketing, including media campaigns, promotions, education materials and special projects • ‪Maintain and enhance website. Serve as administrator for website and content management system (WordPress). Research and recommend best practices for SEO. Utilize web analytics tools to track trends and enhance website and prepare reports to measure success • ‪Implement social media strategy and manage social media channels including content and scheduling • ‪Coordinate public relations and media outreach• ‪Develop strategic communications planning for promotion and dissemination of corporate and marketing content• ‪Develop corporate promotions and communications liaising with other departments and the Management Team• ‪Maintain social media profiles and quality content on Twitter, Facebook, Instagram and LinkedIn • ‪Develop other, relevant social media outlets to support and expand our digital presence • ‪Assist in the preparation and drafting of various communications (email, social media, blogs, etc.)

• Plan and implement strategy to further lead generation efforts• Create, set up and run weekly ads on LinkedIn and Facebook• Monitor, track, and report analytics to stakeholders and adjust as needed

• Greet, acknowledge and interact with members and children• Monitor and interact with children to maintain a safe and healthy environment with respect to other children, equipment, and surroundings• Clean and maintain the Child Center and program areas• Articulate knowledge of and promote Life Time Fitness and Kids Activities programs and services, policies and procedures• Follow all Standard Operating Procedures within Kids Academy

• Improve customer satisfaction and provide product support for the products across the clients’ product lines.• Execute social media and customer care initiatives in social media, including but not limited to: Twitter, Facebook, and LinkedIn• Track and provide results for customer care interactions in Salesforce.com & Salesforce Marketing Cloud’s Social Studio • Proactively engages potential consumers and influencers

• Set up and define demand generation campaigns, events and other marketing projects using Basecamp.• Manage orders, inventory, and fulfillment of promotional products and customer gift programs, including customer referral and customer onboarding programs.• Assign tasks to creative team via Basecamp and ensures deliverables are completed on time and delivered to necessary parties.• Manage 3rd Party Vendors (contracts, calendars, program deliverables)• Project manage office move

Marketing Coordinator• Manage lead conversion and analytics through daily Customer Relationship Management, database management, and rollout of marketing initiatives• Create and send out communication and promotional materials for newsletters, blogs, social media and email blasts while maintaining brand• Collaborate on website redesign and Google AdWords campaigns• Run social media initiative through Butterfly tool, including LinkedIn, Twitter, Facebook, and Google+• Develop Customer Advocacy program: procure references, testimonials, and case studies through customer satisfaction reportsEvent Coordinator• Chair event planning committees, propose overall campaigns, exceed targeted revenue and attendance goals; coordinate tradeshow booth and client group meetings online and in-person• Event manage large annual customer event including venue and food, agenda, materials, vendors, communications, customer registrations, large prize giveaways, evaluations and feedbackSales Coordinator & Administrative Assistant• Work with Microsoft and Independent Service Vendors (ISVs) on pricing and licensing• Gather information and accurately complete quotes and proposals for new sales on software and services to new and existing clients• Routinely configure maintenance plans in a timely and accurate manner to ensure customers renew• Prepare and send out invoices, complete orders with ISVs• Order office supplies, post job descriptions, set appointments for team, register and arrange travel for team members for trainings, trade shows, conferences, and prepare materials for events

• Involved in the grand opening for a brand new Senior Center/YMCA at Heritage Park funded by Obama’s American Reinvestment and Recovery Act• Provide excellent service to members, guests, and program participants in the branch and onthe phone, contributing to member retention• Sell and promote memberships, programs, classes, and retail items; lead tours• Operate Personify, digital camera, cash register, fax and copy machine, telephone system, and perform routine filing o Chosen as interim point person for cash reconciliation duties• Instruct Mat Pilates class

Leadership Team CoordinatorFilm Club DirectorEvent Planner• Led team to plan, supervise, and implement program activitieso Ran on site events including fundraisers, variety shows and holiday parties• Promote the program including calendars, newsletters, and other forms of communication with parents and the community• Provide work direction to program staff while on duty assisting the Site Director with supervision and training• Perform administrative activities to support the program, including record and file maintenance, registration, release forms, and emergency forms

•Produce daily schedule and camp activities•Mentor 13-18 year olds and lead work projects•Coordinate beach parties, carnivals, cookouts, ice cream socials, and dances•Stage manage 4 variety shows including creating the set list, preparing the acts, notifying the participants of their show time, and assisting in the lights and sound booth