Creator Deck Media is an innovative media company specializing in creating useful and personalized content that resonates with highly defined customer niches. CDM capitalizes on its core values to listen, understand, and translate a vision to an idea or product that can elevate and inspire its viewers. Client work includes Maybelline, NYX Cosmetics, YSL Beauty, Urban Decay, Michaels, Patron and more. www.creatordeck.com

As a Sales and Content Coordinator, I collaborated closely with brands and retailers to create custom consumer-facing experiential activations and pop-up shops for the ComplexCon show floor. I took the lead to contract new accounts and increased outreach with over 80 new targets each week. Over 45% of initial exhibitor contracts were signed in a four month period. I also acted as the liaison between brand exhibitors and the Complex Media marketing team. ComplexCon is the first consumer event of its kind converging the top brands, influencers and artists across style, art, music, food and tech to create an immersive new cultural experience. The inaugural event took place November 5-6, 2016 in Long Beach, California. www.ComplexCon.com

As an in-house sales representative, I managed wholesale business for our domestic, international and online accounts. I was able to grow our active retailers list by 40%. Additional responsibilities included: merchandising product to cater to SMU and special retailer needs, conducting competitive research, anticipating quickstrike revenue opportunities for the e-commerce store and wholesale, organizing our various drop-ship programs, brand collaborations and store activations, and billing/collecting receivables. I was also the primary representative at B2B tradeshows. For marketing, I planned brand campaigns, along with analytics follow-up, for our e-commerce and wholesale initiatives. I also helped execute affiliate marketing efforts through paid social/SEO. Moreover, I coordinated e-mail marketing including copy, asset acquisition, build using Constant Contact/MailChimp, deployment and tracking results. I also wrote and distributed press releases to our press network, set up product seeding and influencer outreach, and published daily content across all of HLZBLZ’s social media channels and the brand lifestyle blog, WhattheHELLZ.Born in NY and raised in LA, HLZBLZ burst into the streetwear scene in 2005 as a fresh face in an industry where a strong female identity had yet to find a place of its own. For over 10 years, HLZBLZ remains a lifestyle brand that packs a punch and continues to redefine the aesthetic of contemporary meets street fashion. www.HLZBLZ.com

During my time at FNDTN, I helped the team conduct outreach to wholesale accounts for brand promotion and buyer appointments. This included researching various sales approaches for multiple brands at a time and compiling target account lists per territory. I also designed visual assets for sales marketing use in e-mail blasts and assisted with necessary admin duties such as expense reports, processing PO's, inventory and line sheets. Brands I worked with: Alife, Altru Apparel, Senz Umbrellas, Danner Boots, Diadora, L.A.T.H.C., Play Cloths and RETROSUPERFUTURE.www.TheFNDTN.com

Registration and customer service for buyers and other attendees of Agenda Show, Liberty Fairs & Capsule tradeshows in Las Vegas.

At Chictopia, my main role was to produce a fresh variety of weekly editorial and advertorial blog content for the Everybody is Ugly official blog to maximize readership. I was able to increase user engagement by an average of 2-3x per article. I also helped monitor the Facebook page and created daily content for use across all social media channels and e-mail newsletters. I assisted with copy and design for development of RPF's with advertising clients as well. Chictopia is the ultimate online destination for trendsetters to be inspired, socialize, and share their personal fashion.www.Chictopia.com

A&E Reporter and Fashion Beat columnist (2 years): I covered a range of Bay Area concerts, gallery shows and events, as well as reviewed music albums, art and fashion collections for publication online and in-print. Curated and shot a weekly campus street style series as well. Senior Staff Photographer (4 years): I photographed various scheduled and breaking news, sports, arts and miscellaneous events on campus, in the local community and in surrounding cities. This included campus-wide protests and music festival coverage. I held the Assistant Photo Editor position in Summer 2012; Responsibilities ran the course of production to final publication and centralized around processing all images for publication and copywriting captions and blurbs.Published work: http://www.dailycal.org/author/achen/

I wrote, designed and administered daily creative content across the brand website, social media channels and e-mail newsletters. Working closely with a small team, I grew organic promotions with brand ambassadors and advertisers from the ground up. I also supported the design team with the Epoxy Skin collection and routine product and promotional graphics. Additional responsibilities included shipping orders and performing inventory control. Yamamoto Industries is a distributor of contemporary lifestyle electronic accessories in the US and Japan. www.YamamotoIndustries.com

I helped run general operations of the retail store, along with providing high quality customer service and personal styling. I also had a visual merchandising role in store and window displays.