Ashley Chenault Email & Phone Number

Department Of Recreation, Parks And Tourism

• Oversees the daily operations of the Explore Charles County tourism division including marketing, content and product development, group sales, advertising, sports tourism and travel trade • Maryland Tourism Development Board Member ( July 2020 - )

Chester, Maryland

• Led staff of 6 employees (2 Full-Time, 4 Part-Time) and collaborated with Economic Development counterparts within department• County liaison and contributor to the Chesapeake Scenic Byway All American Road Application and designation• Maryland Heritage Trust Grant Writer and Awardee (2019) for the complete enhancement and renovation for the Chesapeake Heritage & Visitors Center ; collaborated with Ion Design, LLC to develop the conceptual plan • Oversaw the content management , visual and digital assets for the launching of brand new county website with D3Corp • Oversaw the production of cross platform media purchases and development of the following products: video, digital campaigns, radio spots, email marketing, newsletter development (constantcontact and mail chimp) brochures, rack cards, profile sheets, and custom itinerary building • Monitored web and campaign analytics, tourism travel and research trends, Tourism Promotion Act of 2008 regional tax code data and local accommodation tax revenues• Increased organizations lead generation, digital footprint, and media relations• Established healthy relationships with stakeholders, with supplier base of approx. 50+ industry relatedbusinesses resulting in increased brand awareness, product visibility and sales•Managed marketing budget including a Maryland Office of Tourism Cooperative Grant Program• Local destination liaison with other local and statewide industry partners from both the public and private sectors including but not limited to: Maryland Office of Tourism, Capital Region USA, Maryland Destination Marketing Organization, Maryland Tourism Coalition, Stories of the Chesapeake Heritage Area, Historic Stevensville Arts & Entertainment District, Tourism Art & Downtown Development and Mid - Atlantic Tourism Public Relation Alliance

Queenstown, Maryland

• Recruited, hired and trained more than 30 sale representatives and lead an effective team by overseeing the management of overall sales conversion • Successfully executed 50+ promotional marketing campaigns to strengthen brandstorytelling to increase annual sale revenues and exceed daily sale goals• Influenced a regional benchmark increase by monitoring daily sales progress to growing saleperformance indicators ( average dollar sale and units per transaction)• Translated strategic plans by analyzing marketing information to increase customerconversion • Streamlined brand standard measurement practices driving an increase in sale representativeaccountability company wide• Directed execution of 6 new product lines that led to an increased revenue impact forcompany brand• Promoted from Sales Associate to Customer Sales Leader in 6 months and served as Acting Store Manager for 8 months

Annapolis, Maryland

• Successfully resolved delinquent taxpayer accounts by tactfully managingchallenging situations in a professional manner to improving quality assurance• Ensured reporting accuracy on delinquent profiles by cross referencing data during accountreconciliation•Identified and corrected account discrepancies to reduce the annual delinquency interaction rate to historic lows•Prepared various account analysis and facilitated changes in procedures to increase efficiency

Norfolk, Virginia, United States

Easton, Maryland, United States