Ashley Choi Email & Phone Number

New York, Ny, Us

Spearheading end-to-end project management for Virtual Try On (VTO) tool to optimize user experience in 38 global markets, overseeing matching process. Demonstrating deep understanding of site features/functionality and actively updating and flagging site bugs using Jira on a CMS platform to enhance UX. Proactively manage budget information, ensuring timely invoice coordination with global rollout initiatives and securing budget codes for digital products. Collaborating with cross-functional teams to project manage roll-out initiatives for VTO, In-store iPads, Budget, UX, CMS and Modernization projects. Applying a data-driven approach to problem solve by leveraging Google Analytics and FullStory to propose recommendations and identify opportunities. Assist with updating PLP and PDPs, managing SKU uploads, to ensure optimized site experience. Partners with the creative team to deliver/handoff assets — ensuring that it meets brand standards prior to uploading on brand.com and retailer.com. Conducts competitive analysis to stay ahead on trends and the beauty/skincare landscape.Platforms: CMS, JIRA, .NET, InRiver, Confluence, Figma, HTML., DAM

New York, Us

Manage Campaign and Ad Hoc Asset Request Docs, own asset handoff timelines & tracking, Project Management, proofing long form and short from creatives – provide guidance from a creative/analytics perspective. Assist in creative brief writing for key offline channels (own Direct Mail creative Briefs and other channels needed). Lead TV creative performance share outs with XF Partners, own creative A/B testing for offline channels, organize and track all assets. Establish and own creative measurement of offline/online channels Paid/Owned (OOH, OTT, Digital, Social, Linear/Traditional, Podcasts). Partners with management to review monthly budgets, organize events/schedule meetings, maintain mailing list and prepare post campaign recaps and overview decksMarkets: US, CALine of Products: Bike, Tread, Row, AppChannels: OTT, Digital, OOH, Social, TV, Podcast, Traditional

New York, Ny, Us

Experience in the process of media buying and planning with vendors, partner agency, coordinate administrative tasks and help contribute with campaigns/competitive analysis, managing budget, event coordination. Proficient in Excel, PowerPoint, Outlook (scheduling assistant), One drive and SharePoint. OOH, Digital, Print, Media, Social, Finance, Analytics, TV, OTTShows: The Chi, Yellowjackets, Your HonorChannels: OTT, Digital, OOH, Social, TV, Traditional

New York, New York, Us

MADE functions as the “Common App” of marketing & advertising internships. A MADE candidate is matched with potentially dozens of internship opportunities at our partner companies based on traits such as critical thinking and leadership potential.

Sunnyvale, Ca, Us

Worked alongside the Editorial Team to help publish a campaign Top Companies Industry Edition. Worked closely with Marketing & Advertising, Technology & Information, Travel & Hospitality lists. Have experience in project management, editorial, research, google sheets, remote working, Excel, Analytics.

Los Angeles, California, Us

Knowledge of VR, Spatial Platform, Web3 and Metaverse. Experience in Entertainment Marketing, Product/Brand Advertising/Marketing, Multicultural Marketing, Influencer Marketing, Competitive Analysis/social listening, Public Relations/Communications, Event Planning/coordination and the use of Databases: IMDb Pro, Cision, AirTable, Photoshopping, Building slide decks, google slides/excel, google analytics,sourcing, influencer/media outreach, Mailchimp email blasts,creative and more. Worked on campaigns that were on a global scale. B2B and C2B marketing. Clients: McDonald’s, Disney, Sony, Fox, P&G

Chicago, Us

Knowledge of Shopper Marketing and Project Management. Spent time updating/putting together vendor decks and sorting creative.Worked on a final Presentation group project using database/generational insights and trends to develop a brand strategy campaign for the client Tabasco product marketing. B2B and C2C marketing.Proficient in Excel, PowerPoint, Workfront, Egnyte.Client: Family Dollar

Southern District, Hk

New York, Ny, Us

Worked on account managing, content creation, sourcing image, influencer marketing, brand strategy, account management, copywriting and mass emailing. Proficient in all social media platforms, Adobe, Microsoft, Google Doc/Slides, Mail Chimp and Excel. B2C Marketing. Clients: 1Hotels, Garret Bars, Chelsea Market, MeltShop, Baccarat

Bachelor Of Applied Science - Basc, Global Marketing Communications Minors: French, Economics And Psychology

Summer Venture In Management Program (Svmp)

Associates In Applied Science, Advertising And Marketing Communications

Undergraduate, Psychology, Journalism And French

High School Diploma, Dance