Ashley Choo Email & Phone Number

Calgary, Alberta, Canada

• Created process flows for several personas to design and redesign various UX/UI to best capture the needs of the users• Led international hybrid workshops with international business line leaders to capture business requirements across teams and geographies• Built user stories and wireframes using ADO, Avonni and design sessions with onshore and offshore technical team to achieve the business requirements within the software• Presented sprint scopes to stakeholders across integrations • Tested software and functionally managed defects and bugs through to resolution• Developed and refined training materials for Train The Trainer (TTT) & change management sessions• Designed and presented personas, user journeys, and critical use cases to future clients to further business case in alignment with business requirements and feedback • Prioritized the implementation roadmap by balancing defect fixes, requirement gaps, new builds, and redesign of the existing software• Coordinated timeline of deliverables for a 6-person team • Monitored progress of deliverables and asks from key stakeholders to manage PI and development schedules• Established and maintained design documentation across the software solution including security & permissions, persona information, and custom Salesforce builds

Calgary, Alberta, Canada

• Defined implementation strategy by building user stories and requirements for a public sector’s transition to Salesforce• Planned and led workshops to determine the business goals and transferability of existing software functionalities into future architecture ensuring alignment of key technical and functional stakeholders of a federal government agency• Managed vendor and client relationships through workshops to determine the feasibility and alignment with the digital transformation of processes while managing expectations and knowledge of client and vendor subject matter experts• Assessed the future investment plan to best enable both the front-end and backend software transformation with consideration of international regulations and standards, internal best practices, and customer and user feedback• Created process maps (L2 and L3) of patient and user journeys and prioritized their implementation sequence for MVP• Analyzed and interpreted financial statements to recreate balance sheets and income statements into Oracle NetSuite• Trained business analysts to conduct reviews and analyses on the completed financial statements within Oracle NetSuite

Calgary, Alberta, Canada

• Boosted paying customer base and ensured retention and satisfaction through managing onboarding, implementation, client training, documentation, and issues – ensuring the clinicians and practices were delighted• Established customer success strategies and best practices to measure and enhance satisfaction and loyalty metrics• Initiated communications with internal and external senior-level management to understand customer needs and issues to resolve problems in promptly and maximize customer satisfaction• Managed and trained a team of incoming customer success specialists by delegating appropriate tasks, mentoring and demonstrating, and developing internal training tools to ensure the customer experience quality

• Designed and integrated a workflow process on Asana to ensure coordinated operational management of the student association• Developed impact measurement framework through website analytics and user surveys to track outreach and efficacy of channels• Drove website development and adjustments through Wix to ensure accurate communication to students and staff

• Consolidate and collect medical data via Netcare, iMDsoft, and AllScripts EMRs and paper charts for ongoing pneumonia diagnostic and vaccine research• Recruited over 500 community members to pneumonia research projects with informed participation consent• Connected with 73 people via warm calling with a 96% success rate to recruit for COVID-19 research

• Troubleshooted to create and improve 7 SOPs (DNA extraction, RNA extraction, SS II RT, PCR, Triglycerides Assay among different tissues) for data collection & analysis to double yield and purity• Co-authored 2 peer-reviewed publications, & 10 scientific convention presentations• Projects centered around metabolism, gut microbiota, and nutrition and their effects on the presentation of metabolic diseases• Created oral presentation and written manuscript for undergraduate project• Analyzed tissue samples for research centered around bacteria and metabolic diseases

- Consented over 500 community members to enroll in 2017 and 2018 Flu Vaccine Safety study as for the Canadian National Vaccine Safety (CANVAS) network and Calgary Area Streptococcus pneumoniae Epidemiology Research (CASPER): Older Adult Nasopharyngeal Colonization Study (OACS)- Entered over 500 participants into database for 2017 Flu Vaccine Safety study and over 100 participant data for OACS

San Francisco Bay Area

• Initiated and implemented system for data analysis of digital campaigns to determine website and video traffic with Google and YouTube analytics data• Created centralized and customizable contacts base of over 1200 contacts for efficient and targeted email campaigns and communications for future strategic partnerships• Redesigned marketing campaigns to incorporate marketing strategies, integrate all campaigns, and maximize workflow of each team • Collaborated with all team leads and executives to research and create the company marketing strategy• Wrote and organized marketing material and designed infographics for email, social media, website, and word-of-mouth marketing channels3-month practicum placement as part of MBT program

• Entered and verified information from over 50 paper charts for retrospective data collection of childhood vasculitis patients as part of the BrainWorks Study on Pediatric Inflammatory Brain Diseases and the Pediatric Vasculitis Initiative (PedVas) projects• Entered and verified over 200 clinic notes into the ongoing immunology clinic database for future analysis • Collaborated to write, edit, and verify information in the development of a childhood vasculitis comprehensive website• TCP2-CORE certified• Volunteer position

- As part of the Natural Sciences and Engineering Research Council of Canada (NSERC): Undergraduate Student Research Awards- Created an oral presentation and a written manuscript for independent project- Independent Research Project: Analysis of liver miRNA in the effects of gestational antibiotic exposure on microbiota and future risk of metabolic disorders in rats

Master Of Business Administration - Mba

Master Of Biomedical Technology, Medicine

Biotechnology industry-focused science and business education Capstone Project: Novel therapeutic small molecule for management.

Technology And Innovation Intensive Study Certificate

Bachelor Of Science - Bs, Biology/Biological Sciences, General

Activities and Societies: VP Finance of 3D Printing Club, Peer Helper, Peer Mentor Independent Research Project: Analysis of liver miRNA.