Responsible for driving innovation in trend development, expanding in-line product development, sourcing new product categories, and building artist relationships that align with current and target customer base. Oversee the development of trends based on consumer, lifestyle, and interior trends. Thorough understanding of all facets of the product development process, from design to production, as well as a strong knowledge of specific sales channels and market segments. Analyze data to distill and guide decisions increasing key metrics for the organization.

Lead multiple account teams developing compelling product assortments within account pricing structures. Identified gaps to present design solutions and offer curated innovative products. Traveled to sales appointments to present and partner on product development for key accounts. • Executed projects from concept through completion, including defining goals, concept boards, collaborating with brands, design, production, and delivery.• Developed comprehensive understanding of specific retail price points and margin structures within the home decor space and ensured all designs, product formats and presentations are priced competitively.• Executed dynamic print and online catalogs from concept to completion, including merchandising, photography, and design.• Communicated with product innovation and sourcing teams to ensure new designs and changes to product formats align with supplier strengths and manufacturing capabilities.• Supervised Product Managers and Merchandisers, overseeing timelines, training, assigning Designers to projects and ensuring that design resources are allocated appropriately.

Executed product assortment and design solutions based on account specific aesthetic needs and pricing structures. Worked with all facets of the product development process from concept to production with data analysis and market trends guiding decisions. • Drafted and implemented project briefs to execute strategy according to annual presentation calendar.• Worked with graphic design team to create artwork that aligned with customer, Williamson Home, and broader industry trends; provided clear, compelling creative direction and accurate, constructive feedback to designers throughout the creative process.• Developed comprehensive understanding of specific customer product and/or art categories and ensured new designs and products aligned with those categories.• Planned and directed the creation of impactful, visually stunning customer presentations for print and digital formats.

Increased retail sales +275% in two years by creating and managing all visual concepts for four retail locations; including planning, trend research, concept boards, buying, product assortment, store layout, and visual displays • Directed store teams on initiatives to drive KPIs that resulted in increased revenue and #######• Built strong, sustainable relationships with vendors and suppliers through open communication, while preparing purchase orders. • Managed all social media accounts, achieving a strong visible presence that built brand awareness.• Collaborated with the creative director and design department of product styling for wholesale catalogs and marketing collateral. • Created and led trade show booth design and product displays. Meeting with wholesale customers to inform and educate on product and branding.

Responsible for the store's profitability, maintaining operational standards, customer service levels, budgeting and controlling labor, visual standards, staff development, inventory control, and training and recruiting• Managed store operations with annual sales volumes of more than $5 million.• Supervised 50+ employees in areas of assignment, delegation, and supervision including department managers, visual merchandising team, team leaders, and sales associates.• Motivated high levels of employee morale and engagement by modeling excellent service behaviors, building productive relationships, establishing high standards, and coaching for performance.

Involve all aspects of the assigned department in collaboration with the Store Merchandiser with regard to: training, shipment placement, markdowns, transfers, merchandising and store standards Utilize Company reports daily to react to trends and drive businessPerform all store-level operational procedures accurately and in a timely fashion, in accordance with all Company policies and proceduresRecruit, train, develop and coach a productive sales teamMaintain department staffing requirements to support forecasted sales and payroll budgetsManage all aspects of performance development (Performance Appraisals, Individual Development Plans (IDP's), Coaching and Counseling and disciplinary actions) Inspire, motivate, and encourage teamworkEffectively delegate projects while at the same time allowing others the creativity to succeed by making their own decisionsExhibit excellent floor presence by training and coaching team members on customer service, standards, product placement and time managementSupervise the daily operations of the store (i.e. Opening/Closing process, cash management, shipment receipt)Achieve the store shrinkage goals by overseeing adherence to loss prevention practiceUnderstand and interpret current fashion trends in local markets in order to generate creative solutions