Oversee the development of brand strategy, brand positioning, campaign strategy, messaging strategy, integrated marketing plans for a book of business.Higher ed clients include: Pitt, UT McCombs, SMU, PCOM, Princeton, Wharton, Suffolk, CSUSports related clients include: US Soccer Foundation, Professional Bull Riding, International Tennis Hall of Fame, MG Motors x Chivas FC

Worked as part of the Un-groupe: Conill + Saatchi & Saatchi T-Mobile (Beginning May '23)- Strategic lead on brand sponsorships- Wrote and provided oversight on briefs- Conducted consumer researchNew Business (Beginning May '23)- Supported Saatchi & Saatchi with strategic new business assignments- Developed brand hierarchy and messaging strategy for MGM RewardsMetro by T-Mobile (until May '23)- Developed total market and Hispanic market messaging strategies- Ad testing analysis in EL & SL- Wrote strategic briefs for TV/radio/streaming/social/brand partnerships for total market and Hispanic market audiences- Conducted consumer research across total market and Hispanic market

In my role as a Senior Account Planner I:- Oversee/guide Strategic Intelligence team members- Create and manage primary research projects, including conducting interviews, creating surveys, and establishing focus groups- Coordinate both local and national research efforts - Synthesize data from both primary and secondary sources to uncover key data driven insights. These secondary sources include MRI Simmons and Mintel databooks as well as any other data source provided to me by clients. - Integrate cultural observations, social listening (NetBase Quid), and primary research findings into the data to uncover key consumer insights- Write creative briefs- Maintain a working relationship between the strategic intelligence team and the creative department- Write white papers- Participate in thought leadership - Develop strategic processes- Present strategy & research to clients- New business pitches- Helped launch agency pro-bono effortsCurrent clients:Lay's, Hennessy, Target, Mars (M&Ms, Snickers, Twix), Knorr (Unilever), Breyer's (Unilever), Tecate, Heineken, American Heart Association, Pedigree, Visit Austin, Downtown Austin Alliance, ÚNICA (CBD Life, Cascabel, Remedios María Juana), CanijillaPast clients/Past projects: Popsicle (Unilever), GameStop, Indeed, Google Fiber, Grow with Google, Bob's Discount Furniture, America's Best

Spring 2018 - Dr. Robert Lewis ~ ADV Creativity & American CultureFall 2018 & Spring 2019 - Dr. Galit Marmor-Lavie ~ ADV Integrated Communications ManagementI assist my assigned professor with class preparations, grading, test creation, and course management. Also asked to combine this years student Addy winners due to my design experience. https://moody.utexas.edu/news/addy-accolades

Projects:Advanced Participation TrackingIncluded:DocumentationBuilt from scratch within ExcelTook Salesforce data and built an advanced auto-tagging and tracking system.Process has now been adopted by the company to help better drive (client retention) participation and engagement with the community in a more scalable way.Buyer & Customer (Member) PersonasIncluded:Qualitative & Quantitative data review to create personasPersonas have now been implemented in sales and membership (client success) onboarding training. Daily Work/Stats:Membership: Helped members get answers, created emails to jump into conversations.Opportunities created: 354 (top intern number)Started conversations with: Apple, Ascena Retail Group, Big Lots, Cargill, CDW, Citi, Claire’s Stores, Dominos, HP, La-Z-Boy, Lenovo, Mattel, MillerCoors, Office Depot, Polycom, Sodexo, Sun Life Financial, Swarovski, TD Ameritrade, TD Bank, Teva Pharmaceutical, Thomson Reuters, True Value, U.S Cellular, Wendy’s International Other:Systems used: Salesforce, LinkedIn Sales Navigator, ConfluencePart of the companies launch team for the third product/community – Talent Marketing Board, the community for people leading employer brand and recruitment marketing at the world’s biggest companies, including: AT&T, Vanguard, Target, Cisco, Dell, and Johnson & Johnson. Full list here: https://board.org/talent/members/

AP ChemistryPre-AP ChemistryChemistryInclusion ChemistryJV Girls Basketball Coach, Assistant Girls Varsity CoachUIL Science Academic Coach

Helped design a website for the GLOBE program at NASA Langley.

Led a group of interns during a study of the recently launched Aquarius instrument.

Worked on a group project to study harmful algal blooms in the Atlantic Ocean.

Worked on a project to evaluate and edit code in order to improve impedance eduction.