Ashley Colbert Email & Phone Number

Boston, Ma, Us

Charlotte, Nc, Us

Adept leader responsible for creating B2B payments products and defining monetization strategies. Owns the customer experience for the net new SaaS Cloud payments product. Devoted to identifying and understanding current customer issues, while collaborating with sales, marketing, architecture, engineering, design, operations, and integrations teams to identify opportunities and define a multi-year product roadmap. Supported the build versus buy decision for a new payment’s platform, which included the creation, management, and analysis of RFPs. Currently leading a transformational strategic payments program utilizing Agile methodologies which will reduce 60% of manual payment processes, increase CSAT and NPS scores, reduce customer attrition, and increase delivery, platform scalability and security through the development of a net new customer experience, payment API service contracts and payment platform.- Defines OKRS and develops Business Cases, personas, end to end customer journey maps, and PRDs- Responsible for leading and facilitating first-hand user research comprising of customer interviews, competitive analysis, market analysis, feature analysis, and experience analysis, to develop a net new payment experience and multi-year roadmap- Recognized for leading the development of new API services, defining API contracts across multiple integration points, platforms, and vendors, as well as internal and external-facing partners for the NextGen payment platform- Owns a multi-year development backlog, accountable for defining theme’s, epics, features, and user stories and partnering with Scrum Masters, Product Owners, Engineering and Architecture to drive backlog execution

Lancy, Geneva, Ch

- Led cross-functional efforts to develop an end-to-end digital banking SaaS solution using Agile (SCRUM) for multiple mid-tier banks in the US and Canada. Partnering with B2B & B2C customers to define their product suite, multi-year roadmap, business cases, and release scope.- Delivered value-driving recommendations and insights for integrations, development strategies, and feature scope based on user research, analytics, and industry knowledge.- Collaborated directly with internal and external stakeholders including C-level executives and Sr. Managers, UX, CX, marketing, product management, development, and testing across 4 countries to develop, manage and execute product implementations and integrations.- Drove the development backlog; defined sprints, prioritized user stories and integrations, led acceptance testing and delivery of sprint iteration. Negotiated trade-offs; adjusted scope and features as needed to achieve major milestones.- Translated product vision, epics, and features into detailed user stories, functional and technical specs, API designs and data maps, business process models, and gap / trade-off analysis. - Served as the subject matter expert for the base consumer banking responsive web and mobile banking application. Training 3rd party developers, solution architects, business operations, and tech leads. Creating product templates and recommending solutions to enhance base product feature sets to maximize customer experience and shareholder value.

Winter Haven, Florida, Us

- Influenced and assisted defining the digital banking vision and strategy. Utilizing insights derived from data, customer and competitive research, managed the development and analysis of RFPs and risk assessments, established a multi-phase roadmap, high-level architecture, and created trade-off evaluations for executives.- Drove functional and technical design sessions for a Commercial LOS project. Managed stakeholders, peers, and implementation partners, developed a product charter and business case, defined feature prioritization and scope, created current and future business models, and translated needs into requirements and deliverables.- Autonomously discovered $4MM+ in retail product cost-saving opportunities through quantitative research and product profitability evaluations which led to a product suite transformation.- Led the eSignature business case development. Identified 100+ use cases and $14MM ROI opportunity. Developed short and long-term product roadmaps and executed a successful Pilot which resulted in a 72% increase in signature capture.- Scope of responsibility included product, project, and change management, data analysis and mapping, defining requirements, journey mapping, business process modeling, and deliverable creation to include BRDs, FSD's traceability matrixes, process and data flows, technical specs, test scripts, and training guides and procedures.Contractor through SystemTec from 6/2018-10/2018

Achieved a life goal of traveling cross country throughout the continental United States in a self converted van.

Columbus, Georgia, Us

Influenced and supported management of the omni-channel, digital banking product suite, roadmap and development backlog, which focused on improving customer experiences and company profitability. Continuously performed data analysis and competitive research to influence product strategies, business cases, and go-to-market plans, requirements, goals, and KPI’s. • Led and supported the execution of solutions for digital banking, mobile application, front-end websites, payments systems, credit cards, content management systems (CMS), new and existing application development, delivery, and maintenance• Led and facilitated requirements gathering sessions with cross-functional lines of businesses across the Synovus Enterprise for projects such as the Retail Mobile application deployment, Website Redesign, and the Synovus Customer Portal• Partnered with user interface designers, engineers, and developers to translate wire frames and information architecture into actionable quantitative reports, personas, user stories, process flows, and QA test cases• Managed QA and UAT testing to include authoring test strategy, test cases and overseeing all testing activities with in-house and off-shore partners

Columbus, Georgia, Us

- Managed the Executive Level Business Report, which required continuous analysis of 25+ IT Division KPI’s to identify trends and variances in performance, drive root cause analysis, and provide improvement recommendations to executives.- Executed in-depth data and process D&A to support the Asset and Business Application Management programs, resulting in the identification of 500+ undocumented / missing hardware components.- Managed inventory of 350+ enterprise applications; leveraged technology to identify and analyze all enterprise systems, pinpoint their use and owners, and eliminated 20+ legacy applications within 3 months.-Coordinated gathering all Information Security, Audit, Federal Regulatory documentation for the entire IT Division

Columbus, Georgia, Us

- Managed 75+ vendors, analyzed risk, negotiated, and executed contracts / SOWs for product suites and corporate events.- Executed STAMP, SVP, and Corporate Notary programs; developed best practices, managed users, administered training

Boston, Ma, Us

- Managed and administered personal injury and automobile claims through first report, analysis, and final negotiation .- SME of claims management application, trained peers and escalated recommendations to IT for improvement.