Hold executive leadership role within organization promoting health care, skin care, and nutritional supplements. Develop and initiate global product strategy aligned with company vision, mission, and business objectives. Lead six executive directors in supporting cross-functional, matrixed teams. Identify opportunities to expand brand footprint based upon emerging market trends and needs analysis. Build and sustain stakeholder relations, including customers, partners, and sales teams. Represent company at industry events through attendance and speaking appointments. Manage multimillion-dollar budget.++Selected Achievements++• Drove intelligent decision-making by analyzing data, evaluating risks, and verifying regulatory compliance.• Supported team members’ professional growth through one-on-one mentoring and career guidance recommendations. • Implemented cost-saving initiatives, eliminating process redundancy and streamlining teams through restructuring.

Led 50+ high-performing team members in product marketing, digital marketing, social media / influencer relations, and athlete relations. Charted strategic vision, direction, and lifecycle management for portfolio with hundreds of health-related, premium products. Spearheaded global expansion by leveraging market opportunities. Drove restructuring and change management strategy for product development; created matrixed teams comprising R&D, Planning, Purchasing, Project Management, Finance, Quality, and Marketing. Reported key performance indicators (KPIs) to aid product assessment, marketing campaigns, and customer retention analysis. Managed multimillion-dollar budget.++Selected Achievements++• Presented visionary concepts and innovative new products during global conferences with thousands of attendees.• Led Active Nutrition product launch, one of company’s largest global product launches in holistic health. • Delivered compelling top-level presentations to gain stakeholder engagement; introduced product, presented benefits and differentiators, and welcomed experts to laud new offering.• Strengthened customer acquisition / retention with customer relationship management (CRM) concepts.• Boosted customer engagement using digital marketing strategy, e.g. conversions, social media, and SEO.• Served as guest on numerous podcasts discussing diverse topics, such as digital landscape and career strategies.• Led global rebranding initiative with new packaging, messaging, and marketing materials for 24 markets.

Drove high-performance marketing team, fostering culture of innovation, operational excellence, and data-driven decision-making. Set global strategy for hundreds of health products, building partnerships to enhance product offerings, distribution channels, and market penetration. Led digital marketing initiatives, including SEO, SEM, content marketing, email campaigns, and social media strategies. Measured and reported KPIs. Managed multimillion-dollar project budgets and timelines.++Key Achievements++• Held key role in company reaching $1.2B record sales with multimillion-dollar hard launch of Celavive and CopaPrime+.• Increased customer engagement through CRM, enhancing loyalty, building trust, and solidifying retention. • Created and delivered high-impact presentations, translating complex strategies into actionable insights.• Presented product launches and strategic initiatives to global audience, sharing value proposition and driving adoption. • Grew Ask the Scientists customer education website from several thousand unique visitors 5M+.

Shaped corporate and field communications strategy. Designed media plan and oversaw media relations. Created and launched crisis communication / global reputation management program. Presented media relations training to stakeholders. Managed multimillion-dollar budgets, expenses, and timelines for four cost centers. ++Selected Achievements++• Directed all aspects of sponsorships and spokespeople, including Dr. Mehmet Oz, Women’s Tennis Association, U.S. Ski and Snowboarding Association, and various celebrities. • Established new departments to support business growth, including Digital Marketing and Influencer Marketing.• Collaborated in reformulation and launch of flagship product to include new innovative technology with efforts resulting in six top-selling products comprising 60% of total revenue.• Captured increased companywide credibility by implementing robust corporate awards program.

Directed marketing, communications, public relations, and social media teams. Led major rebranding efforts encompassing new packaging, messaging, and marketing materials for 20+ markets. Oversaw weekly sales reports for three brand lines and ~100 SKUs. Wrote marketing and social media content. Cultivated relations with national press and developed media pitches.++Selected Achievements++• Established public relations and social media departments, recognizing emerging trends and positioning company on forefront of multiple platforms.• Integrated Athlete Partnerships/Marketing program, bringing 4.5K professional athlete sponsorships and onboarding major athletic organizations through public relations initiatives.• Restructured marketing dept. to strategically align with positions within framework of company goals.• Created public relations strategy for New York Times Bestseller The Healthy Home written by company founder and CEO; coordinated multiple speaking engagements, promotional events, and road shows.• Honed product positioning statements to highlight market differentiation and strengthen brand clarity.