Ashley Colunga Email & Phone Number

Ennis, Texas

The City of Ennis is located 30 miles south of downtown Dallas. The charming small town provides residents with a true sense of community and feels like "home" to both locals and visitors. Ennis is undergoing a major revitalization that will truly re-shape the growth and development of the city over the next 5 years.• Responsible for overall marketing strategy, budget, goals and objectives• Successfully lead rebranding project which resulted in a new brand story, logo, tagline and brand guidelines• Collaborates with team on event planning and leads event PR and marketing initiatives• Oversees all creative work to ensure it is in line with current direction• Plans and hosts annual realtor conference• Responsible for building relationships among various departments and organizations across the city to align all marketing materials• Develops communication material to provide residents, business owners and investors with regular updates• Manages social media strategy• Recipient of Forty under 40 award

Dallas/Fort Worth Area

The Marketing Arm, the next-generation promotion agency part of the Omnicom network, specializes in connecting brands with consumers by creating and executing integrated marketing programs and promotions for more than 100 brands. • Responsible for rebuilding the American Airlines account after significant budget cuts in 2014 • Accountable for meeting revenue goals with existing clients through up-selling/identifying new opportunities for growth • Responsible for building relationships with new clients and uncovering revenue opportunities• Owns core relationship with Client• Determines website functionality by developing process flows and functional specifications• Responsible for managing and mentoring six direct reports• Works in tandem with producer to manage all aspects of video production• Leads and oversees reporting for all sites by developing reporting requirements, reviewing reports pulled from Google Analytics and the database and providing detailed reporting analysis to Clients• Oversees all creative work ranging from microsites to print ads to ensure the brief is met and strategy is clear• Serves as a digital consultant within the agency across multiple brands • Identified a Client need and proactively presented ideas which lead to securing incremental revenue and an opportunity for another business unit within TMA

Dallas

• Successfully lead and launched the American Airlines rebrand promotion which resulted in over 1 million visits to the promotional microsite• Managed three direct reports and lead them to promotions• Pulled detailed site reports from Google Analytics and provided analysis to the Client• Developed formal POV documents and presented strategic recommendations to senior Clients• Guided the Client in the launch of their first parallax site which resulted in a 30% increase in conversion • Led the team through creative and targeting challenges to effectively launch the American Airlines Disney partnership promotion which was a 360 integrated campaign• Worked closely with the development team to find resolutions to technical problems• Participated in the Mentor Up program which involves monthly meetings with senior leadership to educate them on groundbreaking digital trends

Dallas/Fort Worth Area

The Richards Group is a Dallas-based branding and full service-advertising agency offering a full range of advertising, marketing and interactive solutions. • Oversaw interactive projects from conception to completion (ad units, microsites, database transitions and social media)• Worked closely with inner agency teams to provide guidance on traditional marketing campaigns to ensure a 360 degree integrated campaign• Responsible for managing the health of the account and looking for opportunities to grow the business by forecasting opportunities and reaching out to the Client to bring prospective projects to life• Managed all financial aspects including invoicing, forecasting and maintaining profitability • Worked with strategy team on overall branding and creative guidelines • Hand selected by Client to remain on the Flexjet account following a cross agency account and creative team adjustment

Dallas/Fort Worth Area

Red Urban is a digital agency with a strong focus on ideas that generate business for its clients. • Managed internal team throughout the duration of projects by developing and enforcing timelines, creating and monitoring budgets, and problem solving • Worked closely with the CEO and Sr. Management team to develop strategies and complete research for new business pitches• Lead the internal team in following client guidelines and maintaining the correct strategy and tonality of the brand• Presented Clients and partner agencies with pro-active recommendations on ways to build their brand awareness and reach new audiences• Managed the Account Management Internship program and served as a mentor to Account Managers within the agency

Accounts Served: Pepsi Co., Frito-Lay and Chili’s • Managed Client expectations on timing, budget, and execution • Provided day-to-day operational support for multiple accounts• Completed case studies and research projects • Responsible for the development/execution of ongoing account maintenance activities including conference reports, status reports and preparation of materials for Client meetings• Assisted in preparation for Client presentations