As a seasoned marketing coach and copywriter, I specialize in creating customized plans that help Christian CEOs and business leaders attract their best customers and stand out from the competition. With over 20 years of experience in the marketing industry, I have partnered with more than 50 clients across various industries to create meaningful customer connections and relationships that drive lasting and sustainable growth.

- Lead clients to achieve their health goals through one-on-one and group personal training.- Blogged about healthy recipes, products and restaurants for Examiner.com.

- Developed various communications strategies and managed all projects for Collegiate Marketing, such as posters, flyers, forms, websites, videos and public relations, which assisted in raising nearly $7 million in fiscal year 2009. - Co-managed communications projects for National Direct Marketing, who raised more than $280 million in fiscal year 2008.- Major contributor in planning and execution of Collegiate Leadership Seminar for 850 attendees. Activities included drafting run-of-show, event coordination, development of print materials and photo and video coordination.

- Connected employees in different locations by creating and executing the company’s first strategic employee communications plan.- Developed content for face-to-face employee meetings, intranet, Careers Internet site and various company newsletters.- Planned and executed 5 employee events.- Worked with the media to increase public awareness of Exactech through community relations.- Recruited employees for hourly positions, conducted new employee orientation and manager training.

- Developed highly technical marketing collateral, such as brochures, sales sheets and operative techniques, for medical implants and biologics products.- Increased industry awareness of Exactech by assisting in the creation of advertisements for tradeshows and trade publications.- Co-managed communications budget with marketing product teams.- Conducted survey of sales agents to determine their communications preferences.

- Responsible for all communications to individual policyholders in Kentucky, Indiana and Ohio.- Ensured consistent messaging by creating online training tool and its content for Customer Service department.- Implemented new, customer-friendly cancellation process.- Managed policy renewal process improvement for Individual Business Unit.- Created marketing plan and direct mail piece to launch dental insurance product.

- Served as tri-state Individual member lead on several corporate project teams.- Composed bulletins for sales agents regarding policy renewals, operation issues, corporate projects and product or tool launches.- Educated senior management on the uninsured by analyzing secondary data and presenting reports on the uninsured.