Ashley Dane Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

In this project centered role with Sola Impact's Beehive opportunity zone campus in South LA, I worked with my team of architects, 3D renderers, construction managers and between 75-100 workers during the first year of the pandemic. Comprised of six 100 year old warehouses in the historic Goodyear Tract, our job was to rehab them into viable commercial spaces- restaurants, bars, a brewery, creative and tech office spaces, art galleries, walking promenades and park like courtyards. I used the personalities of the buildings and maximized the transportation aspect for bathrooms and hallways with lots of white tile and black borders, brass and steel, polished concrete flooring that complemented the exposed brick, wood beams and bow and truss or sawtooth ceilings. I designed 10 ft steel doors with transom windows and ribbed glass to mimic 'detective doors' from 1940s film noire. Our welding team worked long hours creating the 13 ft high steel and glass panels that enclose the conference rooms of the SoLa flagship offices. These buildings speak, and I mostly listened. I also listened to the team and together we created quite an oasis in the heart of South Los Angeles. It is not yet open to the public, but below are pictures I took last time I was down there.

800 West 6Th Street, La Ca 90017

"The idea of the brand is geared towards creating an aspirational lifestyle out of sobriety - meaning that clients would aspire to a lifestyle of sobriety by finding it a highly desirable life, not one that is a pale version of the one they are giving up. Many feel their lives will be diminished when they get sober. We want to blow up that misconception! That is why we want our centers not just to look hip and cool, we also want sobriety to look hip and cool - sobriety can be (and often is) very hip and cool…. and fun, ‘sexy’, full of self discovery, creativity, adventure and unlimited potential - and our services should make our clients feel all of those things are within reach, with their willing participation in their own future. We feel if we can get the client to buy into it, to aspire to sobriety, it really sets up a great environment for the client and for serious work to be done in creating the new life they have come to us to create- one without drugs or alcohol, but full of potential. We convey this attitude through the senses; How does it make you feel? What does it look like, sound like, what is the overall sensory experience of the brand and does it inspire- does this feel like a life you want to have? This is sobriety at its best and it is within reach. Our brand is very sensory. The decor is the most obvious way this is conveyed, but also the daily experience of the client through exceptional hospitality services. . Many rehabs remind one of an out of date Motel 6. We are The Parker, or the Standard. Big difference, right? And an important one, the one that makes all the difference. The branding reaches into everything- hospitality, marketing, facilities, and touches on clinical as a supportive role. It has to be respected for what it is– not an afterthought, but the thought from which this company springs. It is what makes us different from the rest. That’s branding, and that’s why it’s so critical to so many aspects of this company.

Usa

As Founder and Creative Director, Ashley Dane drives the overall brand and vibe of BLVD Centers. Her philosophy, and one that this company was built upon, is that sobriety is a lifestyle of infinite possibility, creativity, and unshakable joie de vivre. This unique approach puts hospitality and client experience front and center, second only to clinical excellence. BLVD's interiors are lovingly appointed like a hip boutique hotel, with the notion that everything that the client sees, feels, touches, tastes and hears should instill in the them the feeling of a lifestyle that is desirable. At BLVD, we want them to lean into it, to look forward to being there and being sober, and to know that the process of self discovery can be challenging, but also exciting, cool, and fun- and everything about BLVD invites them to explore this reality. Ashley feels that being mindful of the client experience on all levels gives them a sense of belonging, and of being in the right place- which is right at the beginning of their new adventures in sobriety.

Miracle worker.In all seriousness, as Director of Operations for several high end substance abuse centers, you really do have to perform miracles on a daily basis.

I have written many articles for the hard copy of the magazine, as well as many many blogs for the online website, and worked closely with the publisher on a variety of projects. I act as West Coast liaison when needed. I still contribute and remain involved during its transition into an online entity.

Greater Los Angeles Area

This was a project that never launched, but during the research and development phase I became visible in the internet recovery world, along with my already very visible business partner Amber Smith. I learned a lot during the almost year we worked on building the site- which was to be a recovery TV station online, with a sober dating site and a sober social network. We created original content shows for the station, and took submissions of other's short films and documentaries. The investor backed out right before the launch. It was an invaluable learning experience and I would love to do something like this again.

Greater Los Angeles Area

Ran this small design house of luxury luggage and handbags. Created a line of handbags in new leathers and lining for spring launch at Takashimaya NYC. Did all in house PR- with a coveted Barney's NY Christmas window for the white distressed leather guitar case lined in silk brocade, plus spots in British Vogue, Italian Vogue, etc. Travelled often to NYC to meet international buyers from luxury goods stores. Worked closely with production team on meeting detailed specifications and timely shipment of orders.

Greater Los Angeles Area

I covered all aspects of this company and worked with the owner in design and production, sales, tradeshows in NYC and LA. I created a small jewelry line for JJ and designed many handbags in assorted leathers and hardware details.

Greater Los Angeles Area

I cut my teeth in the fashion world in this position. I started low on the totem pole making jewelry in the production office and ended up running all aspects of this accessories business. from designing lines of jewelry and handbags, sourcing luxurious materials, to making sure it all ran smoothly from design to fulfillment. I also did in house PR, trade shows nationwide, dealt with fashion editors and photo shoots and product placement. It was hectic and I was paid handsomely for it- this was before the recession of course. This was an amazing experience.

I had my small hypnotherapy practice at this Spa for two years. I found it challenging to build a practice and raise two kids on my own- there is a lot of uncertainty when this is your only source of income. I abandoned my practice and still use my NLP skills daily in all of my jobs since then.

Greater Los Angeles Area

My partner and I created every aspect of this company, from ingredients and formulations to packaging, copywriting, web design- this was completely a grass roots endeavor- and our very first store was the fabled Takashimaya Dept store in NYC. Our second- Fred Segal, and our third- Jeffrey NY. Not bad!!! We were one of the first "green" skin care lines that tried to promote being earth friendly and socially aware as being glamorous and sexy. Our packaging was retro, in glass bottles and jars, all named after a cocktail from the 50s. Each product was made in small batches with expiration dates out of the finest natural ingredients. We sold the company in 2006- to my knowledge, it is still in business. If you Google Doll Face Beauty Cocktails and go to images, you will see what a beautiful line of products it was.

Foods, Nutrition, And Wellness Studies, General

Creative Writing

Hypnotherapy, Graphotherapeutics, Neuro-Linguistic Programming