• Oversee all fashion related responsibilities for NBCʼs Today Show Style Editor and TV personality, Bobbie Thomas, and her brand including working closely with a number of publicists and retailers.• Brainstorm and seek out unique creative partnerships and network opportunities that add to the meaningful growth of Bobbie Thomas’s brand within the fashion, beauty, and lifestyle industries.• Accompany Bobbie Thomas to both rehearsal and live television segments with wardrobe and also work with the prop department to make sure products featured in the segments are correctly displayed for camera. • Attend showroom appointments and press previews to prep for on air segments for ‘Bobbie’s Buzz’ and various appearances, as well as for personal wardrobe for Bobbie Thomas.• Hire and manage multiple styling interns, instructing them on the needs of our business as well as outside industry practices and expectations.• Pull, edit, merchandise, style looks for segments and model fittings.• Curate social media content by maintaining a posting schedule, regularly creating platform-specific content including text posts, videos, and graphics. • Monitor and respond to audience comments on various social media platforms, specifically Facebook, Instagram, and Twitter.• Manage social media partnerships with brands, ensuring brands are hitting KPIs and reaching their maximum ROI.

• Assemble VIP packages, while maintaining detailed spreadsheets for all VIP gifting contacts.• Help to facilitate Woosh placement with pro MUA's. • Conceptualize social media ideas/ style product shoots. • Seek models for packaging use and social media content.